Senior Influencer Campaign Manager

• May 2023 - Present

- Lead the Italian Metapic team - Scout and recruit influencers and influencers agencies - Create long-lasting relationships with internal and external stakeholders - Develop innovative ideas for content, brand initiatives and campaigns to push Metapic as well as continuously optimize campaigns on a daily basis - Follow up, reporting, and analysis of campaign KPI's and objectives - Be the link between team, clients and influencers - Support the Tech team in understanding market requirements and support them in product development workshops with ideas and insights Show less

Digital Communications Manager

• Oct 2022 - May 2023

- Support the management and execution of the brand’s full-funnel influencer strategy - Lead the discovery, contract negotiation, strategic briefing, creative approval, sample coordinating, promo code and tracking link creation for the brand’s multi-tiered influencer communities - Produce detailed reports for influencer initiatives, tracking KPIs with ability to provide actionable insights and recommendations - Cultivate and foster long-term, meaningful relationships with influencer and advocacy communities that support overarching brand and marketing initiatives with a heavy focus on Instagram and TikTok partnerships - Manage ongoing gifting efforts for influencers, celebrity and ambassador partners - Stay connected with best practices, emerging social trends and industry standards related to social media and influencer marketing to ensure best practices are shared and adopted - Manage influencer content calendar, performance trackers and other internal databases - Work alongside Social, PR and Digital Marketing teams ensuring content needs are met and teams are working cross-functionally Show less

Senior Account Manager - Digital PR, Press Office and Social Media

• Feb 2022 - Sep 2022

- Press release writing and media pitching - Media monitoring, including delivery of daily, weekly and monthly monitoring reports - Influencer interaction and management - Monitoring and maintaining accurate lists of journalists and influencers - Contributing to creative ideation - Supporting the delivery of events and activations - Preparing for, attending and reporting on client meetings - Supporting agency pitch work through research and ideation - Schedule and amplify content across Facebook, Instagram, Twitter, LinkedIn and Tik Tok - Execute monthly reporting and establish actionable insights to improve the state of accounts Show less

Digital PR and Event Manager

• Jan 2020 - Jan 2022

- Lead the discovery of sponsorship opportunities to create authentic and cross-channel campaigns that elevate the brand and grow awareness and consideration;- Driving marketing communications projects forward and ensuring they are delivering on time, on plan and on budget;- Define worldwide integrated Communication plans for new launches using different channels: press, digital, social, events, and testimonials;- Event management (planning, organizing and budget monitoring);- Research and relations management with influencers on behalf of the agency and the clients;- Define, plan, create/execute and follow up on commercial PR communication;- Work with and support the commercial team to achieve in their goals; Show less

Digital PR and Event Specialist

• Feb 2018 - Jan 2020

Define worldwide integrated Communication plans for new launches using different channels: press, digital, social, events, and testimonials;Manage activities and events involving the media community;Research and relations management with influencers on behalf of the agency and the clients;Negotiation of influencer fee and relationships with the agencies and talent managers;Interface with the management and with the accounts of the various clients for brainstorming to support the clients and manage of digital activities;Improve brand awareness on all areas of expertise;Work with and support the commercial team to achieve in their goals; Show less

Corporate Account

• Jan 2017 - Jan 2018

- Acquire and estabilish relationship with new and existing customers- Input of data relating to the B2B in the management system- Developing professional working partnerships with those stakeholders to positively influence sales potential, future guidelines, funding and positioning of products

Corporate Sales Assistant

• Oct 2016 - Dec 2016

- Input of data relating to the B2B in the management system- Reconciliation of revenue data and collection of B2B through the use of management- Operating margin support the development of new partnerships and maintaining corporate agreements in place- Planning agenda

Corporate Sales Assistant ( Internship )

• Apr 2016 - Sep 2016

Booking Assistant ( Internship )

• Jan 2015 - Jul 2015

Management of individual bookings for 4 Starwood hotels in Milan: - Excelsior Hotel Gallia, 5 stars - Westin Palace, 5 stars - Sheraton Diana Majestic, 4 stars - Sheraton Milano Malpensa, 4 stars Management of individual bookings for 4 Starwood hotels in Milan: - Excelsior Hotel Gallia, 5 stars - Westin Palace, 5 stars - Sheraton Diana Majestic, 4 stars - Sheraton Milano Malpensa, 4 stars