Senior Digital Marketing Specialist

• Oct 2020 - Present

Developed and executed omni-channel marketing strategy resulting in 54% YoY growth in owned eCommerce business. • Management and monitoring of annual marketing budget • Direct delivery of eCommerce consumer strategy • Development and implementation of digital marketing campaigns across all consumer-facing digital touch points (paid and organic) • Management of relationships and campaigns with Trade Marketing partners (wholesale and marketplace) • Implementation of all Email Marketing activities and integrated CRM programs • Planification and execution of influencers activities, talent programs & local content creation

Digital Marketing Manager

• Jan 2019 - Feb 2020

Lead all the digital marketing activities for both Fashion & Beauty and Food & Beverage segments, driving online awareness to offline footfall and sales. Support the Marketing Department for the Fashion and Travel retail brands across the APAC region with dedicated digital activities. Boost the presence of the Group with Corporate Sales campaigns and design the Marketing Strategy for Valiram e-commerce platform launch.Brands: Micheal Kors, Jimmy Choo, Giuseppe Zanotti, Tory Burch, Godiva Chocolatier, TUMI, La Martina, Steve Madden, TWG Tea, Victoria's Secret• Multi-channel campaign strategy & planning• Social media content creation and creative ideation• Collaboration with other teams (HQ and Retail) for campaign planning, budget management and results monitoring• Landing page proposal and user experience optimisation• Managed and trained 5 team members (interns)

Assistant Digital Marketing Manager

• Jan 2018 - Jan 2019

Planning and executing all the digital marketing activities for the following brands in Malaysia:- Fashion (Valiram, Kate Spade New York, Micheal Kors, Steve Madden, Tory Burch, Giuseppe Zanotti, La Martina)- Travel (TUMI, Flying Emporium)- Food & Beverage (Godiva, TWG Tea, Quivo)• Creation of social media calendars and management of the online community.• Implementation of online gaming (O2O) in collaboration with the gaming agency.• Landing pages creation and user experience optimization. • Ideation, execution and optimization of Social, SEM, YouTube and Display campaigns for TUMI e-commerce.

Senior Performance Marketing Specialist

• May 2017 - Jan 2018

• Winner of FALCON Hall Of Fame Award 2017 (Best Employee 2017)• Ideation, execution and optimization of Social Media and Email Marketing strategies, including idea generation, content creation, processes automation and performance reporting.• Support in pitches to define strategic plans and integrated marketing proposals.• Creation of customer lifecycle cross-platform strategies and digital ecosystem design.• Basic understanding of coding in HTML and CSS (Email service providers used: Emarsys, Campaign Monitor, Mailchimp).• Set up of Facebook and Instagram accounts and daily optimization.• Provide insights, report and analysis around campaigns performance.• Nurture client’s understanding of the social media space and train internal team with trainings and presentations.

Performance Marketing Specialist

• Feb 2016 - May 2017

Strategic Marketing Planner

• Nov 2014 - Nov 2015

Strategic Planner in Carat Italy for P&G team, working at market categories of Grooming (ie. Gillette, Venus), Oral care (ie. Az, Oral B, Kukident) and Batteries (ie. Duracell). • Target analysis to produce actionable insights. • Monthly analysis and insights on competitive environment. • Support in developing Media Communication Strategies. • KPI identification and measurement. • Integrated communication projects development. • Coordination with global team to develop learnings and innovation across countries. Use of marketing research professional software: AQX (Nielsen tool), Media Tools, CCS Planner, Kimono, AdMonitor and AdvHunters.

Marketing and Communication Intern

• Jun 2014 - Aug 2014

Working experience at Epopeia, NGO that works to provide education and social integration of needy children in a favela in the city of João Pessoa (Brazil). Social internship in the Marketing function, part of the Global Community Development Program. My duties were to define and plan a targeted communication strategy, create the website map, manage the social media pages, implement offline marketing activities and organise fundraising events. Working experience at Epopeia, NGO that works to provide education and social integration of needy children in a favela in the city of João Pessoa (Brazil). Social internship in the Marketing function, part of the Global Community Development Program. My duties were to define and plan a targeted communication strategy, create the website map, manage the social media pages, implement offline marketing activities and organise fundraising events.