Experience

Theorema

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• Managing partner - Strategy and marketing area

  • May 1999 - Present

  Managing partner strategies and marketing area. Member of board of directors. Project leader in branding, marketing, budgeting, business planning.EU funds expertise BRANDING AND MARKETING PROJECTS- Market and benchmark analysis; Masterplans- Territorial marketing: area branding, cultural districts creation, local excellence promotion,- Regional plans to foreign markets- Communication management: corporate identity, web sites design and contents; event planning; innovative communication involving new multimedia and interactive tools (virtual reality, augmented reality)- Tourist itineraries on Roman fashion and design (cooperation with Alta Roma)- Public investments communication to stakeholdersBUSINESS PLANNING AND BUDGETING- Business planning: from idea to market- Start-up of new business- New concepts creation: short-chain distribution format for fresh food- Business development plans for retail chains- Economics and financial planning- Franchising agreement model



Clinique

• Personal Care Product Manufacturing
• 700 & Above Employee

• Global communications assistant

  • Oct 1997 - Mar 1999

  Press relation, adapting PR/advertising strategies to domestic market; promotional activities and special projects for trade; new products kick off, sales canvas meetings organization.



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Intern

  • Nov 1996 - Oct 1997

  Internship at the Business Development area, involved in the team charged for flagship projects.