Experience

Sur-Mesure, Hotels & Homes
• France
• Hospitality
• 1 - 100 Employee
• Associate Director

  • Sep 2022 - Present


La Réserve Genève - Hotel and Spa

• Switzerland
• Hospitality
• 100 - 200 Employee

• Director of Revenue Optimization

  • Feb 2016 - Jul 2022

  - in charge of revenue optimization of rooms (103 units), Food & Beverage outlets (5) and Spa (2500sqm) - in charge of distribution strategy (B2B and B2C) - developped and implemented strategy to increase direct reservations - provided support on projects related to digital transformation, and participated to RFP processes to chose techonology solutions provider - participated to the creation of a reservation office of five agents handling rooms, F&B, spa bookings (and switchboard) - implemented reporting tools to analyze the performance of all revenue sources - analysed, reported and proposed actions to increase revenue - weekly and monthly forecast of all revenue streams - carried the annual budget project and sales & marketing plan - performed the role of manager on duty Show less



Mandarin Oriental Geneva

• Director of Revenue Management and Reservations

  • Apr 2011 - Jan 2016

  - Optimization of RevPar (+10% 2015 vs. 2014), RGI and room revenue (above 25 million CHF) - Management and recruitment of the reservation team (four full time employees) - Reporting: daily, weekly, monthly and ad'hoc (for hotel and head office) - Budgeting and forecasting - Creation and implementation of the sales strategy for all market segments, including pricing and distribution - Preparation work and launch of the new room and suite product - Training and support provided to the sales team (corporate strategy, Amex FHR, tour operator and wholesaler contracts, online travel agencies, MandarinOriental.com) - Group quotations Show less



Preferred Hotel Group

• Information Services
• 1 - 100 Employee

• Revenue Account Manager

  • Jul 2007 - Apr 2011

  - Analysis and consulting: provided to a portfolio of 40 hotels based in France (Paris and Riviera), Benelux and Morocco. Regular audit of performance, review of rate structure, availability (management of inventory), competition, sales and distribution strategies. - Specific project: CRS change (from Pegasus RezView Classic to SynXis RedX) – training and implementation of SynXis (including 2 RMS interfaces and 6 PMS interfaces) in 40 hotels - Training: provided to hotels on use of various systems and tools including SynXis, NetRez (Rezview Classic), Performance Tracker (online reporting) and Lanyon (RFP & GDS content publisher). - Internal support and advice: provided advice internally in various areas (CRS change, websites, search engine optimization etc) - Sales: contributed to the sale of additional services to hotels (yield management system, interfaces, centralized payment of travel agency commission etc) Show less



Open World Ltd

• Chile
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Manager Europe

  • Jul 2006 - Apr 2007

  - Management and development of a portfolio of European hotel chains (Rocco Forte Collection, Concorde Hotels, Bauer Hotels) - Performance analysis: provided strategic recommendations for the development of online activities in order to improve ROI - Project management: followed and organized specific projects including hotel website design, search engine optimization, email marketing, pay-per-click campaigns, reporting and results analysis - Management and development of a portfolio of European hotel chains (Rocco Forte Collection, Concorde Hotels, Bauer Hotels) - Performance analysis: provided strategic recommendations for the development of online activities in order to improve ROI - Project management: followed and organized specific projects including hotel website design, search engine optimization, email marketing, pay-per-click campaigns, reporting and results analysis



Conrad Hotels

• Marketing Assistant

  • Jan 2005 - Jul 2006

  - Specific project: re-launch of ConradHotels.com (new design, content and functionalities) - Marketing support: maintenance of 3 websites (brand, meetings and Japanese only), promotion of the three websites through online & offline marketing - Analysis: study of campaigns results and advice on required modifications in view of improving ROI. - Promotions: coordinated the creation & promotion of brand offers for hotels - Collateral: co-ordinated the production and distribution of Conrad corporate brochures - Budget: worked on annual Sales & Marketing plan and budget; managed activities within allocated budget. - Other: writing and collating activity reports for hotel owners Show less