Ariane Sherine
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Bio
Experience
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I edited thesethreerooms.com, the website of interiors magazine Kitchens Bedrooms & Bathrooms, for over nine months on a maternity contract. During my tenure, I took the site from running four days a week to seven days, and tripled its readership. This involved: • coming up with entertaining, fresh and fun feature ideas on a huge range of diverse topics, from how to tell the difference between kitchen worktop materials to how to rid your home of spiders • writing 70% of the features on the site and sourcing the images • editing and proofreading all the features on the site • managing two junior writers who would each write a feature a week, and editing their copy • renovating my own home and documenting this for the site • optimising the site content for search engines, choosing SEO keywords and using Yoast Premium • learning and using the WordPress CMS daily • familiarising myself with the interiors industry and staying ahead of current interiors trends • liaising with interiors PRs and brands • running competitions to attract new readers • writing, editing and proofreading the weekly TTR newsletter • using Photoshop to create compelling posts for the KBB social channels • using Google Analytics to identify trends, such as our most popular content Show less
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Author and co-author (with public health consultant David Conrad) of health, science, psychology and self-help books including 'The How of Happy' (2022), 'How to Live to 100' (2020) and 'Talk Yourself Better' (2018), all published by Little, Brown, a subsidiary of major publishing house Hachette.
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My role in the digital department of the sixth largest global telecommunications company was fast-paced, varied and challenging. As the only Global Content Editor for the VEON App, my work included: • creating and editing daily content for mobile, specialising in telling rich visual stories • spotting editorial and content trends and responding to them quickly • writing and scheduling all the posts for our global social media channels • interviewing key employees and writing the monthly company newsletter • writing blog posts on behalf of the Executive Vice-President of Digital Content • conducting interviews with stakeholders and formulating a set of TOV guidelines • scripting, creating, editing and publishing topical videos • observing and responding to data insights surrounding content • maintaining VEON brand values throughout the editorial content proposition • upholding the highest standards of journalistic integrity and credibility Show less
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• Columnist on The Guardian's comment pages, commissioned by editor Toby Manhire • Wrote over 75 columns for the comment pages and Cif (Comment Is Free) website • Scripted and presented a Guardian video series about Twitter, GNews140 • During the same period, I wrote travel features for The Sunday Times; features for The Independent and Independent on Sunday; book reviews for The Observer; comment columns for The Spectator; features for Esquire; and celebrity interviews for New Humanist
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• Editor and copywriter for one of the largest Daily Deals companies • Wrote adverts in our clearly defined house style • Researched our partners and their products and services thoroughly to ensure accuracy • Led, commissioned and managed a team of 12 copywriters in total over 18 months • Provided copywriters with constructive feedback • Wrote and maintained a style guide explaining how to write in the LivingSocial tone of voice • Ensured copywriters met deadlines • Analysed weekly data from adverts and compiled reports Show less
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• Runner-up in the BBC Talent New Sitcom Writers' Award in 2002, aged 22 • Table writer on My Family (BBC1), working on scripts for seasons 8 and 9 at Pinewood Studios • Episode writer on Two Pints of Lager and a Packet of Crisps (BBC2) • Episode writer on The Story of Tracy Beaker (BBC1) • Episode writer on Space Pirates (BBC1) • Episode writer on The New Worst Witch (ITV1) • Additional material writer on Countdown (Channel 4)
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Education
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Goldsmiths, University of London
Master’s Degree, Scriptwriting -
University of Westminster
Bachelor’s Degree, Commercial Music