Experience

ActionIQ

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Product Marketing Manager

  • May 2022 - Present

• Product Marketing Manager

  • Mar 2021 - May 2022



GlobalNet Research Corporation

• United States
• Telecommunications

• Marketing & Research Consultant

  • Nov 2020 - Mar 2021

  • Freelance consultancy delivering proactive solutions to clients spanning across the data and customer analytics, IoT, and cloud computing landscapes • Spearhead client discovery, assessing strengths and weaknesses, identifying specific challenges, details around buyers, and white space, and aggregating existing insights • Create defined roadmap around specific needs/criteria and establish aligned goals • Conduct competitive, market, and customer research to inform proactive recommendations • Craft and present robust comprehensive deliverables across product marketing, customer and competitive intelligence, GTM strategy, training and enablement, brand and messaging, and creative content • Cultivate engaged and transparent client partnerships, representing an extension of the clients’ teams Show less



HMSHost

• Food and Beverage Services
• 700 & Above Employee

• Senior Marketing Manager, Lounge Customer Experience

  • Jul 2019 - Oct 2020

  • Led strategy around the evolving customer journey for American Airlines' multi-tiered lounge program to drive guest spend and membership***Drove development lifecycle and launches for lounge elements ranging from customer service, to digital touchpoints, to partnerships and product offerings to continually elevate end-to-end customer experience for ~60 lounges nationally • Led creation and execution of go-to-market strategy around 2-4 monthly launches***Leveraged tailored channel mix to drive value proposition specific to each launch • Carved out roles and created impactful cross-functional frameworks from the ground up to strengthen new team and client relationship ***Crafted structured agile roadmap around strict lead times, overlapping launches, and lengthy feedback/approval loops to create intuitive cadence for involved teams***Developed end-to-end training and enablement strategy to support Operations, amplify launches, and ensure aligned messaging ***Established formal processes around collection, organization, and analysis of strategic success metrics and benchmark creation• Defined key customer personas and crafted robust positioning strategy to drive tailored messaging• Bridged major cross-functional gaps, serving as a conduit across the org to ensure alignment and transparency of pipeline items***Partnered with Operations to collect valuable customer insights and real-time feedback to influence strategic decision-making and conduct SWOT analyses• Defined broad and launch-specific success metrics and created collection and distribution channels (qualitative + quantitative)• Aggregated and analyzed customer insights across numerous channels to evolve personas, monitor shifting trends and behaviors, identify lucrative opportunities/white space, and influence product roadmap• Conducted ongoing competitive research to keep up with rapidly evolving landscape and customer behaviors, leverage for competitive depositioning Show less

• Multimedia Marketing Manager

  • Feb 2018 - Jun 2019

  • Created and led multi-channel content strategy/calendar to align with business developments, new restaurant partnerships, larger campaigns, and industry trends ***Established KPI's and created analytics reporting around campaigns ***Worked with team leaders across organization to create impactful content that communicated business successes• Maintained corporate website and location finder database via ExpressionEngine, leading all content generation and managing partnership with agency to drive traffic and optimize user interface using UX/SEO best practices ***Drove vetting process and content migration to new CMS***Managed development and upkeep of offshoot brand and program microsites using Wordpress• Supported largescale marketing programs/campaigns to drive demand generation and brand affinity***Crafted multipronged digital strategies to amplify program execution***Coordinated logistical pieces and managed event execution***Created reporting around key metrics/performance• Managed all creative material and collateral needs using Adobe Creative Suite and Canva (RFP's, pitch decks, graphics, training and enablement, photography, internal resources)• Led all internal communication channels, email campaigns, and editorial content using digital platforms including Constant Contact and Joomag Show less

• Communications Specialist

  • Jun 2016 - Jan 2018

  • Drafted press releases and media advisories for events • Managed corporate website by writing copy, providing input to web development vendor for enhancements, and brainstorming content additions • Maintained CEO twitter account and collaborated with marketing team to align with company social media strategies• Supported the development of brand websites from site map to go-live • Spearheaded the creation and distribution of an interactive multi-media e-magazine

• Public Relations Intern

  • Jul 2015 - Jun 2016



Thales

• United States
• Financial Services
• 1 - 100 Employee

• Human Resources Associate

  • Jul 2014 - Jul 2015

  • Prepared employment documents for events such as hiring, termination, leave of absence, transfers, or promotions using HR management software such as UltiPro, Taleo, EBI, and Workday. • Restructured existing employment files and assisted with the creation of new filing processes and procedures. • Provided creative input and feedback for HR project initiatives. • Prepared employment documents for events such as hiring, termination, leave of absence, transfers, or promotions using HR management software such as UltiPro, Taleo, EBI, and Workday. • Restructured existing employment files and assisted with the creation of new filing processes and procedures. • Provided creative input and feedback for HR project initiatives.



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Intern

  • Jan 2014 - May 2014

  • Aided with online promotions for the Fillmore, Warner Theater, DAR Constitution Hall, and Baltimore Soundstage. • Cultivated relationships with local retailers, restaurants, publications, and organizations for promotional opportunities. • Engaged/interacted with local customers through social media (Facebook, Instagram, Blog). • Applied marketing strategies as a street team coordinator. • Provided support at offsite events and shows. • Aided with online promotions for the Fillmore, Warner Theater, DAR Constitution Hall, and Baltimore Soundstage. • Cultivated relationships with local retailers, restaurants, publications, and organizations for promotional opportunities. • Engaged/interacted with local customers through social media (Facebook, Instagram, Blog). • Applied marketing strategies as a street team coordinator. • Provided support at offsite events and shows.