Experience

cohesion

• United States
• Software Development
• 1 - 100 Employee

• Strategy Analyst

  • Apr 2022 - Present



Southern Glazer's Wine & Spirits

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Commercial Strategy Analyst

  • May 2021 - Apr 2022

  -Managed portfolio of suppliers/brands for the state of LA by providing ad hoc analysis on internal sales and distribution strategies by utilizing in-house historical, distribution, pricing, account-based, and forecasting analytics tools along with analysis of consumer trends through Nielsen reporting. -Developed KPI dashboards and supplier scorecards using Microsoft Excel, Tableau, and in-house reporting tools. Reported findings and presented opinions/recommendations to supplier representatives, team members and company executives. Show less



Tulane University - A.B. Freeman School of Business

• United States
• Higher Education
• 100 - 200 Employee

• MBA Graduate Student

  • Jul 2019 - May 2021

  Aldrich Fellowship Award Scholarship, selected for academic achievements. Tulane Women in Business (President 2020-21) lead a team of 7, developed processes for member retention, coordinated events, built connections with local business owners, managed budget of $5K+. Global Leadership Program completed 2 consulting projects with firms located in Italy (2020) and Argentina (2020). o For €6M Le Cesarine, conducted brand awareness research and market analysis on potential growth in the US; worked on a team of 6, recommended branding, social media and SEO changes to board members. o For $1.4M NGO HelpArgentina, conducted market research on rebranding company values and social media campaigns; worked on a team of 6. Show less



FrontlineCo

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Education Specialist

  • Jul 2018 - Jul 2019

  • Managed and oversaw all management efforts related to professional education, licensure, and regulation clients established in the design and healthcare industries.• Established client websites on Google Analytics and wrote processes for client management teams. • Modernized antiquated processes on education and licensure program management for all clients. • Explored unprecedented education services for clients spanning across industry lines including virtual events and content via Zoom and GoToWebinar. Repeatedly increased event revenues based on effective lead generation through MailChimp, Constant Contact and social media channels. Show less

• Associate Account Executive

  • Aug 2017 - Jul 2018

  • Devised member retention and recruiting strategy through curated social media presences for clients. Exceeded first quarterly goal to increase social media engagement by 20%. • Increased the number of comprehensive email marketing campaigns by 25% and average open rates by 10% in the first quarter. • Spearheaded digital content and membership task forces for numerous client organizations, oftentimes sustaining multiple marketing campaigns at once with the use of social media software.• Offered promotion including more responsibilities after 1 year due to consistent high quarterly performance. Show less

• Marketing Intern

  • Jun 2017 - Aug 2017

  • Executed small-scale paid Facebook campaigns for client scholarship and student outreach programs. • Enhanced my analytical abilities by completing data-driven marketing projects, collecting data through Survey Monkey and validating data analysis through Microsoft Excel. • Became familiar with SQL language and queries, pulling reports, compiling and analyzing multiple reports at a time.• Summer internship extended to full-time position due to high performance.