Ariana Herrera Li
Marketing Coordinator at Colegio Humboldt, San José, Costa Rica- Claim this Profile
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Bio
Credentials
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Comunicación en tiempos digitales
INCAE Business SchoolJul, 2020- Nov, 2024
Experience
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Colegio Humboldt, San José, Costa Rica
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Costa Rica
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Primary and Secondary Education
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1 - 100 Employee
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Marketing Coordinator
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Jan 2022 - Present
Manager of marketing and cultural events. - Responsible for developing, implementing and executing strategic marketing plans for an entire organization. - Developing and managing the marketing department's budget. - Overseeing branding, advertising, and promotional campaigns. - Preparing and presenting quarterly and annual reports to senior management. - Promoting our brand at trade shows and major industry-related events. - Keeping informed of marketing strategies and trends. - Plan sales and advertising campaigns. - Collect and analyze market research data. - Identify potential markets and test them extensively. - Work within various multimedia outlets to promote a product. - Design and oversee ad layouts. - Social media Management. Show less
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Professional Consulting
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Sep 2014 - Present
- Texts production. Marketing and communications plans. - Traditional and digital marketing. - Email marketing. - Public relations. - Production and supervision of events. - Internal and external communication. - Optimization of the use of social networking sites. - Developing marketing strategies for online, email and print media. - Creative consulting. - Seek and manage relationships with stakeholders and key sectors. - Community Management (Basic design with AI and PS). Show less
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Colegio Geólogos de Costa Rica
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San José, Costa Rica
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Marketing and Communication Manager
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Sep 2014 - Jan 2022
- Public relations with media and key sectors. - Internal and external communication. - Creation of strategies to improve employees and associates engagement with the organization. - Writing and editing texts for internal and external communication. - Seek and manage relationships with external partners and stakeholders to improve the organizations reputation. - Working closely with key stakeholders to créate and implement communication plans. - Raising the profile of the organization developing and implementing employee and community events. - Briefing internal spokespeople and giving them media training to ensure they are better skilled to respond to media opportunities. - Developing campaigns to communicate and engage with key audiences. - Proactively generating press coverage to promote the company’s work and image. - In charge of the overall editorial control to ensure appropriate content, messaging, tone and consistency. - Supporting the development, planning and implementation of communications strategies. - Researching and selecting potential partners for the company to collaborate with. - News / publicity marketing. - Basic design (AI, PS). - Community Management. Show less
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Joyeria Müller1900
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San José, Costa Rica
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Marketing and PR Manager
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May 2015 - Jan 2017
-Marketing and communication functions for Tiffany & Co. and Cartier. -Public Relations. -Development and execution of public relations campaigns integrated with marketing strategies of the represented brands. -Managing the marketing budget, ensuring that it is spent efficiently and in accordance with the marketing strategy. -Running the company’s online and offline marketing campaigns. -Negotiating prices with media agencies. -Optimising the use of social networking sites. -Researching and selecting potential partners for the company to collaborate with. -Product launches, advertising, sales collateral and marketing at trade shows. -Production and supervision of events. -Development of training materials (marketing and sales training for sellers). -Development of web and print content. -Community Management (Basic design with AI and PS). Show less
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Grupo Nación
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Costa Rica
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Contract Copywriter
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Jun 2011 - Jun 2013
- Writing copy advertising designed to effectively reach the target audience. -Creation of content for the Internet, publications and media using creative concepts. -Market research. - Writing copy advertising designed to effectively reach the target audience. -Creation of content for the Internet, publications and media using creative concepts. -Market research.
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Edilex comunicacion
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San José, Costa Rica
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Asesora Sr. comunicacion
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Sep 2008 - Jun 2011
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Education
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INCAE Business School
certification, Digital Communication and Media/Multimedia -
ULACIT
Masters in Project Management, Administration -
Universidad Complutense de Madrid
Broadcaster, Radio -
Universidad Latina de Costa Rica
Bachelor of Journalism with an emphasis in Media Production, Media Production -
Universidad Latina de Costa Rica
Bachelor in journalism, journalism