Ariana Herrera Li

Marketing Coordinator at Colegio Humboldt, San José, Costa Rica
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Ana, San Jose, Costa Rica, CR
Languages
  • Inglés -

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Credentials

  • Comunicación en tiempos digitales
    INCAE Business School
    Jul, 2020
    - Nov, 2024

Experience

    • Costa Rica
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2022 - Present

      Manager of marketing and cultural events. - Responsible for developing, implementing and executing strategic marketing plans for an entire organization. - Developing and managing the marketing department's budget. - Overseeing branding, advertising, and promotional campaigns. - Preparing and presenting quarterly and annual reports to senior management. - Promoting our brand at trade shows and major industry-related events. - Keeping informed of marketing strategies and trends. - Plan sales and advertising campaigns. - Collect and analyze market research data. - Identify potential markets and test them extensively. - Work within various multimedia outlets to promote a product. - Design and oversee ad layouts. - Social media Management. Show less

    • Professional Consulting
      • Sep 2014 - Present

      - Texts production. Marketing and communications plans. - Traditional and digital marketing. - Email marketing. - Public relations. - Production and supervision of events. - Internal and external communication. - Optimization of the use of social networking sites. - Developing marketing strategies for online, email and print media. - Creative consulting. - Seek and manage relationships with stakeholders and key sectors. - Community Management (Basic design with AI and PS). Show less

  • Colegio Geólogos de Costa Rica
    • San José, Costa Rica
    • Marketing and Communication Manager
      • Sep 2014 - Jan 2022

      - Public relations with media and key sectors. - Internal and external communication. - Creation of strategies to improve employees and associates engagement with the organization. - Writing and editing texts for internal and external communication. - Seek and manage relationships with external partners and stakeholders to improve the organizations reputation. - Working closely with key stakeholders to créate and implement communication plans. - Raising the profile of the organization developing and implementing employee and community events. - Briefing internal spokespeople and giving them media training to ensure they are better skilled to respond to media opportunities. - Developing campaigns to communicate and engage with key audiences. - Proactively generating press coverage to promote the company’s work and image. - In charge of the overall editorial control to ensure appropriate content, messaging, tone and consistency. - Supporting the development, planning and implementation of communications strategies. - Researching and selecting potential partners for the company to collaborate with. - News / publicity marketing. - Basic design (AI, PS). - Community Management. Show less

  • Joyeria Müller1900
    • San José, Costa Rica
    • Marketing and PR Manager
      • May 2015 - Jan 2017

      -Marketing and communication functions for Tiffany & Co. and Cartier. -Public Relations. -Development and execution of public relations campaigns integrated with marketing strategies of the represented brands. -Managing the marketing budget, ensuring that it is spent efficiently and in accordance with the marketing strategy. -Running the company’s online and offline marketing campaigns. -Negotiating prices with media agencies. -Optimising the use of social networking sites. -Researching and selecting potential partners for the company to collaborate with. -Product launches, advertising, sales collateral and marketing at trade shows. -Production and supervision of events. -Development of training materials (marketing and sales training for sellers). -Development of web and print content. -Community Management (Basic design with AI and PS). Show less

    • Costa Rica
    • Broadcast Media Production and Distribution
    • 400 - 500 Employee
    • Contract Copywriter
      • Jun 2011 - Jun 2013

      - Writing copy advertising designed to effectively reach the target audience. -Creation of content for the Internet, publications and media using creative concepts. -Market research. - Writing copy advertising designed to effectively reach the target audience. -Creation of content for the Internet, publications and media using creative concepts. -Market research.

  • Edilex comunicacion
    • San José, Costa Rica
    • Asesora Sr. comunicacion
      • Sep 2008 - Jun 2011

Education

  • INCAE Business School
    certification, Digital Communication and Media/Multimedia
    2020 - 2020
  • ULACIT
    Masters in Project Management, Administration
    2012 - 2014
  • Universidad Complutense de Madrid
    Broadcaster, Radio
    2012 - 2012
  • Universidad Latina de Costa Rica
    Bachelor of Journalism with an emphasis in Media Production, Media Production
    2008 - 2010
  • Universidad Latina de Costa Rica
    Bachelor in journalism, journalism
    2004 - 2008

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