Experience

Troop

• Mexico
• Advertising Services
• 1 - 100 Employee

• Luxury Commercial Manager

  • Nov 2021 - Present

  Relationship with Fashion, Luxury, Entertainment and Lifestyle Brands. 1. Manage client relationships, identifying opportunities for new contracts. 2. Taking responsibility for the financial management of brands proposal. 3. Oversee branding and marketing endeavors to ensure all efforts are aligned with business goals 4. Build and nurture client relationships in order to continue winning new proposals. 5. Collaborate with the Strategy Manager, Events Manager, and Production Manager on client strategies. Show less



another

• Mexico
• Public Relations and Communications Services
• 200 - 300 Employee

• • Feb 2021 - Nov 2021

  Influencer Marketing Executive of Pandora Mexico & Latin America.1. Create briefs and guidelines to present an Influencer strategy and activation plans for upcoming campaigns.2. Support for planning, development and measurement of influencer campaigns across Mexico and LATAM.3. Support of set the KPIs and objectives for upcoming Influencer activations with the Mexican market to ensure we can evaluate the value of our influencer investment and ROI.4. Develop a social media timeline for KOL collaborations coinciding with new collection releases, ad campaigns and other brand messages.5. Manage analytical tools to track and evaluate the performance and ROI of various marketing and influencer campaigns. Show less

• • Aug 2019 - Feb 2021

  Influencer Marketing asst. of Pandora Mexico & Latam and Farfetch Mexico. 1. Relationship management with fashion bloggers and influencers; brand events to enhance brand awareness.2. Contribute to the development of strategies and briefs of both brands.3. In charge of tracking the High Jewelry of Pandora's stock.4. Responsible for daily monitoring and clippings.5. Control and execution of seedings and strategies (contact with suppliers, shipments, follow-up of mentions, etc.) Show less



Condé Nast México & Latinoamérica

• Mexico
• Book and Periodical Publishing
• 100 - 200 Employee

• Public Relations & Special Projects Intern

  • May 2018 - May 2019

  1. Responsible for the development of competitor analysis reports and in liaison with the PR team. 2. Continuously tracking and reporting on ongoing industry events and news. 3. Responsible for assisting the PR team in daily tasks, such as preparing product decks and assisting with deliveries. 4. Support on all celebrity travel and coordination for events. 5. Managed press coverage reports on the brand across all media platforms (online and offline), resulting in a definition of a new PR campaign tactic by the team. Show less