Experience

Asociación Mexicana de Industrias de Investigación Farmacéutica, A.C. (AMIIF)
• Mexico
• Pharmaceutical Manufacturing
• 1 - 100 Employee
• Communications Director, Pharma Industry

  • Oct 2022 - Present


Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Corporate Communications & PR Senior Manager, Mexico & Latin America

  • May 2015 - Oct 2022

  Drive storytelling and enhance brand’s visibility to strengthen the reputation of Nissan Mexico and Nissan LATAM (34 countries). Responsible for comms plans and activities to engage key audiences. Activities include corporate and product communications, executive positioning and crisis management. * Engaged in cross-functional teamwork overseeing all corporate and product communications efforts including: customer service, manufacturing, new vehicle launches, product lifecycle, CSR and sustainability, diversity and inclusion, labor and policy communications and financial services * Development and deployment of public relations campaigns and related activities: product launches and events, press conferences, announcements, anniversary and kick off events, special projects and strategic alliances * Drive positive coverage across a broad range of media: automotive, business, consumer, life & style and trade outlets * Executive positioning: manage and counsel executive and c-level spokespeople, develop press briefings, speeches, and support their participation in congresses, forums and conferences * Thought Leadership platform development and execution * Issues-Crisis-Reputation management (ICR) * Collaborating with global and regional communications teams to identify media outreach opportunities, social media content and media response * Responsible for the official media newsroom of Nissan Mexico and media inquiries * Management of creative and media agencies * Establish and manage annual budget in a cost-effective manner * Multiple reports and coordination of teams MAIN ACCOMPLISHMENTS * Development and implementation of an integrated corporate message platform across the company to ensure an aligned and consistent narrative * Collaborate to drive Nissan’s leadership as the number one vehicle manufacturer in Mexico * Positioning of the first female CEO to lead a Mexican OEM * Member of cross-functional Transformation Project “Win in High Income Market Segment” Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Senior Consultant, Pharma Industry

  • Jul 2010 - May 2015

  Developed and executed external and internal communication strategies for the pharmaceutical industry. * Worked closely with Access and Policy teams in creating and implementing an integrated external engagement plan targeted towards patient advocacy organizations, media, government institutions and other relevant groups * Created branded and unbranded engagement programs for patients, healthcare professionals, media, key decision makers and NGOs to foster public opinion * Led PR campaigns for disease awareness and media relations (press conferences, media tours, fam trips) * Reputation and advocacy building * Specialized medical content creation * Led research projects and white papers * Regional and global project management for multi-market clients * Developed creative internal communication program to transform corporate culture and enhance employee engagement through reputation, collaboration, diversity, inclusion and CSR * Led media training for key leaders and spokespeople relationship and briefing * Budget accountability * Main Clients: Janssen, MSD, Roche, Bayer, Pfizer, Novartis, Actelion MAIN ACCOMPLISHMENTS * Increased awareness resulted in rising sales of several treatments due to marketing communications campaign * Communications and Advocacy campaign regarding Biotechnology resulted in the amendment of the Regulation on Health Inputs in Mexico * Talent retention and increased levels in collaboration, development, diversity and inclusion due to internal communications campaign Show less



Cohn & Wolfe

• France
• Business Consulting and Services

• Public Relations Account Executive, Pharma Industry

  • Apr 2008 - Jul 2010

  Marketing Communications and Public Relations campaigns for the pharmaceutical industry and the food and beverage industry. * Marketing Communications strategy for The Coca-Cola Company aimed at healthcare professionals * Set up logistics for commercial exhibition and participation in medical congresses (stand/booth, unbranded lectures, key messages, spokespeople, brochures, database and CRM) * Development of publicity materials / content and design of brochures, promotional leaflets, POP material * Execution of corporate branding campaigns and communications materials * Coordination of events such as: product launches, press conferences, seminars, media tours, one on one interviews, participation in congresses * Media relations and third party outreach with healthcare professionals, medical associations, research centers, patients and NGOs * Main Clients: The Coca-Cola Company, Grupo Bimbo, Boehringer Ingelheim, GlaxoSmithKline MAIN ACCOMPLISHMENTS * Engagement of medical and scientific community through the creation of The Beverage Institute for Health and Wellness by The Coca-Cola Company Show less



Lola Diseño Corporativo S.A. de C.V.

• Research Assistant - Mexico Health Ministry

  • Jan 2007 - Nov 2007

  Research, content and strategy development for Direccion General de Promocion de la Salud of the Health Ministry’s website. Research, content and strategy development for Direccion General de Promocion de la Salud of the Health Ministry’s website.