Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Vice President, Group Media Lead

  • Feb 2023 - Present

  Leading talented, diverse omnichannel engagement strategists and media experts across our amazing pharma marketing clients. One Team One Dream. Leading talented, diverse omnichannel engagement strategists and media experts across our amazing pharma marketing clients. One Team One Dream.



Havas

• Advertising Services
• 700 & Above Employee

• SVP, Global Marketing Excellence Lead (Sanofi)

  • Jan 2022 - Mar 2023

  In alignment with new strategic operating model for Sanofi, I was appointed to grow and lead new omnichannel marketing initiatives by partnering with Sanofi COE and HAVAS specialty services business units. I managed a global 5-person team of digital and GTM activation consultants responsible for executing new omnichannel initiatives. ➢ Led a trailblazing $20M integrated digital media strategic planning/activation effort implementing omnichannel test/learn programs, predictive analytic solutions, and AI/personalization services. ➢ Worked closely with Sanofi Global Commercial Ops and GTM centralized teams to strategically plan new global-to-local omnichannel content activation standards and governance policies for future deployment across G10 markets. ➢ Co-led brand planning, including integrated HCP-Patient data-driven, personalized marketing strategies, digital innovation R&D assessments, and customer engagement modeling for Hematology and Oncology Rx launch planning. ➢ Directed key growth initiatives across all HAVAS network agencies in HCP communication strategy, digital/social content strategies, salesforce remote/Call Center technologies, and Patient Engagement strategies. Show less



HealixGlobal

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director, Integrated Communication Design

  • Sep 2019 - Jan 2022

  As the Managing Director of Integrated Communication Design, I led new integrated HCP and patient omnichannel strategies and digital media program solutions for pharmaceutical and health accounts across the US and global footprint. ➢ Spearheaded a department reorganization to drive more collaborative HCP and Patient media planning process and client engagement. ➢ Collaborated with AstraZeneca and TEVA brand clients, leading custom digital media solutions, large-scale linear/CTV campaigns, social media campaigns, data enablement solutions (ACXIOM, IQVIA, KOMODO), and programmatic media strategies. ➢ Delivered thought leadership workshops for brand teams centered around omnichannel transformation planning, EMR / patient communication strategies, and COVID impact on telemedicine / virtual technologies adoption at Point of Care. ➢ Led the execution of FARXIGA's first-in-class omnichannel campaign proving digital segmentation and data-led content sequencing leads to profitable Rx conversion. Show less



SCOUT Marketing

• Greater New York City Area

• Vice President, Northeast Digital & Client Lead

  • Mar 2017 - Sep 2019

  Scout hired me to accelerate the optimization of the agency’s multimedia/digital services; support new business growth in Northeast with rare disease, specialty, and medical device clients; and manage digital team staffing/mentorship within the Northeast market. ➢ Drove 5 new business and client wins totaling $4.2M by understanding client needs and gaps, pitching Scout’s value proposition, and building trusting relationships that resulted in seamless partnerships. ➢ Lent expertise as the client partner lead for new Rx launch across 3 brand client's commercialization activity via data-informed, addressable non-personal communication strategies. ➢ Reprioritized a client’s digital marketing investment strategy and established robust infrastructure to manage media planning and buying. ➢ Built strategic partnerships with digital content providers and publishers to bring new proprietary rare disease marketing solutions to clients (HCP Podcasts, digital clinical trial recruitment strategy, Patient ID/data service). Show less



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Integrated Marketing, Health

  • Feb 2013 - Sep 2017

  Throughout my 4+ years with Merkle, I led organic growth efforts for existing Merkle Health Tier 1 pharmaceutical clients in areas of enterprise HCP/Patient CRM, digital, and data services. I guided cross-functional teams and creative agencies to redesign digital experiences and optimize investment strategies to accommodate brand performance goals. ➢ Championed first-in-class martech personalization solutions, integrated media planning processes, and CRM platform deployments for BMS, ABBVIE, Sanofi, and Rare Disease clients. ➢ Propelled the go-to-market launch of a new ADHD ODT Rx in highly competitive disease category with limited promotional spend through education, and layering on affinity and claims data. ➢ Led Bristol Myers Squibb (BMS)/Orencia and DTC CRM implementations, including digitized CRM program, advanced new dynamic/modular email marketing tests, and digital analytic offerings. ➢ Grew BMS account 28% YoY, increased Rx conversion 20% above expectations for ADHD ODT Rx, and gained a full understanding of their patients’ true journey to inform future integrated marketing strategies. Show less



Rosetta

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Media Leadership Consultant

  • Feb 2012 - Feb 2013

  As a Digital Consultant with Rosetta, I led paid, owned, and earned media strategies and program activations for assigned pharmaceutical accounts. ➢ Supported new business pitches via digital/media program ideation and integrated customer segmentation. ➢ Co-led a risk mitigation communication strategy for Purdue Pharma via social media and patient advocacy programs to elevate new abuse deterrent therapies in place of Oxycontin. ➢ Developed and presented thought leadership content to Takeda structured around 1:1 HCP audience targeting, multichannel marketing strategy, and Digital measurement. Show less



Forest Laboratories (acquired: Actavis)

• Greater New York City Area

• Senior Director, Multichannel Marketing

  • Oct 2008 - Feb 2012

  Challenged to transform FRX Labs Digital Execution service into a Multichannel strategic consultancy, I served as an authoritative digital marketing leader across commercial brand teams, managing $10M-$50M digital marketing budgets, YoY multichannel spending/forecasting, enterprise digital innovation planning, and launch-activation implementation. ➢ Revolutionized Forest’s use of technology, bringing a digital-first mindset to commercial brands by effectively integrating the application of audience-first communication planning, journey-informed content strategies, and agile spending. ➢ Oversaw third-party digital, media, CRM, and marketing technology firms in support of brand launch goals. ➢ Led new patient/Caregiver custom digital content and CRM programs for Alzheimer's disease Rx portfolio leading to an increase of ~25% in first-party regs and ~15% refills. ➢ Partnered with Marketing Sciences leadership to implement new digital measurement solutions to further substantiate ROI analyses. Show less



Cognizant

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Strategic Engagement Director

  • Feb 2003 - Oct 2008

  ➢ Managed multi-channel promotional strategies for pharmaceutical brands, leading $1M-$10M digital brand engagements/programs focused on HCP/Patient non-personal and content strategies, HCP/Patient Unbranded and Branded Websites, HCP Portals, Congress Exhibit Programs, and Patient Advocacy programs. ➢ Launched PfizerPro.com (HCP Customer portal), enabling Pfizer-targeted HCPs to obtain clinical information, order samples, and request rep visits. Managed ~12 staff ranging from project managers, content strategists, account managers, and brand strategists. ➢ Led extensive Digital Immersion sessions with cross-therapeutic brand stakeholders and roster agencies to plan and implement new portal technologies (e.g., online sampling), and develop PFP marketing plans. Show less



Avenue-e Health Strategies

• Advertising Services

• Account Supervisor

  • Jul 1999 - Feb 2004

  • Managed Digital Product marketing and client service activities for the interactive division of Sudler & Hennessey, WPP’s leading cross-functional healthcare marketing firm. • Lead the development of insight driven digital strategies (DTC/DTP) from opportunity identification to implementation & measurement • Developed and managed interactive professional/patient brand programs for clients such as Abbott Labs (Patient Adherence/RM programs), Berlex Labs (clinical trial recruitment sites and Patient support portals), and Baxter BioScience (patient adherence and RM) Show less