Experience

HONE

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head of Growth / CMO - Cofounder

  • Jan 2020 - Present

  Greater Seattle Area o Digital Marketing and E-commerce: Overhauled the digital marketing strategy, incorporating cutting-edge SEO and SEM practices that saw landing page visits increase by over 200% per year, enhanced Google and Facebook ad conversions with in-depth analytics increasing conversions by 40% year-over-year, and incorporated Email/SMS campaigns that drove week over week sales increase of 10% per month. o Implemented Data-Driven Marketing Strategies: Utilized advanced data analytics to guide… Show more o Digital Marketing and E-commerce: Overhauled the digital marketing strategy, incorporating cutting-edge SEO and SEM practices that saw landing page visits increase by over 200% per year, enhanced Google and Facebook ad conversions with in-depth analytics increasing conversions by 40% year-over-year, and incorporated Email/SMS campaigns that drove week over week sales increase of 10% per month. o Implemented Data-Driven Marketing Strategies: Utilized advanced data analytics to guide strategic marketing decisions. This approach led to a 30% improvement in marketing efficiency and a more targeted customer engagement. o Transformed Brand Strategy: Spearheaded the development and execution of a groundbreaking long-term brand strategy, resulting in significant brand recognition. Established a cohesive brand identity across all channels, leading to a year over year 30% increase in brand loyalty metrics. o Cultivated a High-Performing Marketing Team: Built and mentored a top-tier marketing team of up to 8 people, fostering a culture of innovation and excellence. This leadership approach enhanced team productivity and was instrumental in achieving strategic marketing goals. o Executed an array of successful marketing campaigns, leveraging a mix of traditional and digital media. o Led Market Research Initiatives: Led comprehensive market research campaigns, yielding deep consumer insights. This strategic approach resulted in the development of two top-selling products and a 25% increase in customer base o Optimized Sales and Channel Management: Formulated and implemented dynamic sales strategies, strengthening retailer and distributor relationships with key business partners and led negotiations with said partners including with Lululemon, the W Hotel, Kroger, Meta, coffee shop chains, luxury hotels, and distributors like UNFI, DPI, Canteen and KeHe. This resulted in landing accounts with 200+ grocery stores, 100+ cafes/restaurants, and several corporate campuses. Show less



New Degree Press

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Book Author, "Who the F*** Is Blockchain?"

  • Apr 2018 - Oct 2022

  United States A collected look of stories on blockchain for the uninitiated or the curious. The book is based on dozens of articles, research briefs, and whitepapers, plus more than 30 interviews with business executives and blockchain experts. All of these offer an insider's view of where the technology is being used, where it is hyped-up, and where it will be used in the future.



LOOK LATERAL GROUP

• United States
• Financial Services
• 1 - 100 Employee

• Content Manager and Copywriter

  • Jan 2019 - Jan 2020

  Greater Seattle Area o Strategically Transformed Branding and Content: Led a groundbreaking content strategy integrating blockchain with fine art, resulting in a significant brand uplift and enhanced market presence. o Content Creation and SEO Mastery: Produced engaging, insightful content across platforms, driving an increase in web traffic through effective SEO. o Innovative Educational and Community Initiatives: Pioneered educational content and social media strategies, doubling the online community and… Show more o Strategically Transformed Branding and Content: Led a groundbreaking content strategy integrating blockchain with fine art, resulting in a significant brand uplift and enhanced market presence. o Content Creation and SEO Mastery: Produced engaging, insightful content across platforms, driving an increase in web traffic through effective SEO. o Innovative Educational and Community Initiatives: Pioneered educational content and social media strategies, doubling the online community and strengthening engagement with art and blockchain enthusiasts. o Directed High-Impact Collaborative Campaigns: Orchestrated innovative projects with artists and blockchain experts, leading to acclaimed exhibitions and events, supported by data-driven content optimization. o PR Leadership and Compliance Vigilance: Executed successful PR and media outreach, amplifying brand visibility and ensuring adherence to legal and ethical standards in the blockchain art space. Show less



WhyGrene Inc.

• United States
• Electric Power Transmission, Control, and Distribution
• 1 - 100 Employee

• Buisness Development Manager and Copywriter

  • May 2018 - Jan 2019

  Greater Seattle Area o Strategic Content Leadership: Orchestrated WHYgrene's content strategy, blending blockchain and energy themes, significantly boosting online presence and SEO. Authored influential pitch decks, business one pagers, whitepapers, blogs, and articles, elevating brand visibility, and helping company raise $500,000. o Marketing and Brand Communication Expert: Developed compelling marketing materials for diverse audiences, consistently enhancing brand recognition and customer engagement through… Show more o Strategic Content Leadership: Orchestrated WHYgrene's content strategy, blending blockchain and energy themes, significantly boosting online presence and SEO. Authored influential pitch decks, business one pagers, whitepapers, blogs, and articles, elevating brand visibility, and helping company raise $500,000. o Marketing and Brand Communication Expert: Developed compelling marketing materials for diverse audiences, consistently enhancing brand recognition and customer engagement through unified brand messaging. o Collaboration and Analytics-Driven Results: Partnered effectively with product and marketing teams, driving successful campaigns, and leveraged analytics for strategic content optimization, leading to increased audience engagement. Show less



The Stoke Travel Co.

• Spain
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2017 - Apr 2018

  Barcelona Area, Spain Worked for a popular European travel agency based in Barcelona, Spain • Formulated and executed strategic plans to achieve new partnerships • Created Search Engine Optimized (SEO) digital content to drive customer engagement and sales • Rewrote sales documents to increase client engagement



EvoEco

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Business Development Manager

  • Sep 2016 - Sep 2017

  Greater Seattle Area At the University of Washington, worked for a company to develop waste diversion products to increase the ratio of recycling and compost to trash Identified the market opportunity for luxury waste bins to divert trash which has now led to partnerships with Starbucks and Oracle Key successes included o Recruited management and advisory team including the Head of Interactive Design from the U. of Washington and product engineers to build an effective and diverse company o… Show more At the University of Washington, worked for a company to develop waste diversion products to increase the ratio of recycling and compost to trash Identified the market opportunity for luxury waste bins to divert trash which has now led to partnerships with Starbucks and Oracle Key successes included o Recruited management and advisory team including the Head of Interactive Design from the U. of Washington and product engineers to build an effective and diverse company o Designed and ran pilot program at the U. of Washington and the Seattle Space Needle by organizing meetings which required coordinating multiple complicated schedules Show less



Brasstacks, Hapa Sushi, The Lodge

• Various Restaurant Related Roles

  • Apr 2011 - Apr 2016

  Greater Seattle Area Busboy, server, bartender, and manager



SB Landscaping

• United States
• Construction
• 1 - 100 Employee

• Founder

  • Jan 2012 - Sep 2014

  Greater Denver Area Founded and ran general landscaping company; work included major design and planting of gardens and lawns, sprinkler system design and maintenance, and other landscaping projects Hired 5 part-time workers and managed their work Company is well respected with a significant yearly backlog of work