Digital Advertising Coordinator

• Aug 2023 - Present

Marketing Director

• Apr 2022 - Aug 2023

• Implemented, managed, and edited Google Ads campaigns, resulting in 600,000+ impressions, 50,000 clicks, and a CTR of 7.5% • Managed and oversaw the marketing calendar for Grey-Box channels such as LinkedIn, Facebook, Twitter, YouTube, with a direct influence on 100+ pieces of content • Developed, edited, and scheduled social media and blog content, increasing followers by 230% on LinkedIn and 300% on Twitter • Tracked and analyzed website performance weekly using Google Ads… Show more • Implemented, managed, and edited Google Ads campaigns, resulting in 600,000+ impressions, 50,000 clicks, and a CTR of 7.5% • Managed and oversaw the marketing calendar for Grey-Box channels such as LinkedIn, Facebook, Twitter, YouTube, with a direct influence on 100+ pieces of content • Developed, edited, and scheduled social media and blog content, increasing followers by 230% on LinkedIn and 300% on Twitter • Tracked and analyzed website performance weekly using Google Ads, Google Analytics, & Data Studio • Launched and participated in growth hacking & email marketing campaigns for Grey-Box, leading to 45+ devices deployed in 10+ countries • Developed and executed creative strategy to improve and grow Grey-Box’s Twitter, Facebook, LinkedIn, Instagram, and YouTube. • Worked with the marketing team to ensure company initiatives and brand tone are seamless across all channels. • Identified, analyzed, and reported social media metrics, while establishing quarterly KPIs for all channels • Monitored Grey-Box’s social channels, providing responses to questions/comments, and directing comments to appropriate personnel. • Assisted in planning, execution, and creation of monthly video podcasts featuring industry experts and leaders on non-profit and business management topics • Collaborated with the senior team to develop and execute annual and quarterly marketing plans and OKRs to support organizational growth • Design, edit, and implement 5+ landing pages for the website through Divi/WordPress • Utilize HubSpot to analyze and track customer information and sales deals • Leverage Google Analytics to analyze website’s key performance metrics and SEO ranking • Make recommendations regarding website improvements based on SEO reports and Google Analytics • Implement Google Analytics through Tag Manager, configuring and customizing the tools • Report KPIs on weekly, monthly, and quarterly basis with Looker Studio Show less • Implemented, managed, and edited Google Ads campaigns, resulting in 600,000+ impressions, 50,000 clicks, and a CTR of 7.5% • Managed and oversaw the marketing calendar for Grey-Box channels such as LinkedIn, Facebook, Twitter, YouTube, with a direct influence on 100+ pieces of content • Developed, edited, and scheduled social media and blog content, increasing followers by 230% on LinkedIn and 300% on Twitter • Tracked and analyzed website performance weekly using Google Ads… Show more • Implemented, managed, and edited Google Ads campaigns, resulting in 600,000+ impressions, 50,000 clicks, and a CTR of 7.5% • Managed and oversaw the marketing calendar for Grey-Box channels such as LinkedIn, Facebook, Twitter, YouTube, with a direct influence on 100+ pieces of content • Developed, edited, and scheduled social media and blog content, increasing followers by 230% on LinkedIn and 300% on Twitter • Tracked and analyzed website performance weekly using Google Ads, Google Analytics, & Data Studio • Launched and participated in growth hacking & email marketing campaigns for Grey-Box, leading to 45+ devices deployed in 10+ countries • Developed and executed creative strategy to improve and grow Grey-Box’s Twitter, Facebook, LinkedIn, Instagram, and YouTube. • Worked with the marketing team to ensure company initiatives and brand tone are seamless across all channels. • Identified, analyzed, and reported social media metrics, while establishing quarterly KPIs for all channels • Monitored Grey-Box’s social channels, providing responses to questions/comments, and directing comments to appropriate personnel. • Assisted in planning, execution, and creation of monthly video podcasts featuring industry experts and leaders on non-profit and business management topics • Collaborated with the senior team to develop and execute annual and quarterly marketing plans and OKRs to support organizational growth • Design, edit, and implement 5+ landing pages for the website through Divi/WordPress • Utilize HubSpot to analyze and track customer information and sales deals • Leverage Google Analytics to analyze website’s key performance metrics and SEO ranking • Make recommendations regarding website improvements based on SEO reports and Google Analytics • Implement Google Analytics through Tag Manager, configuring and customizing the tools • Report KPIs on weekly, monthly, and quarterly basis with Looker Studio Show less

Content Creator

• Jun 2021 - Aug 2021

•Researched user trends on TikTok to develop content strategies for video ideas •Developed and filmed content for 37 different brands including the Cloud Cushion Slides, Paint by Numbers, and the Smart Room Cooler, creating 25+ videos of each brand •Edited all videos for my TikTok page (500+) •Engaged with customers on social media, responding to questions/complaints, and promoted company initiatives •Analyzed video metrics such as region of viewing, hashtag appropriation, and sound… Show more •Researched user trends on TikTok to develop content strategies for video ideas •Developed and filmed content for 37 different brands including the Cloud Cushion Slides, Paint by Numbers, and the Smart Room Cooler, creating 25+ videos of each brand •Edited all videos for my TikTok page (500+) •Engaged with customers on social media, responding to questions/complaints, and promoted company initiatives •Analyzed video metrics such as region of viewing, hashtag appropriation, and sound popularity to garner over 50,000 video views Show less •Researched user trends on TikTok to develop content strategies for video ideas •Developed and filmed content for 37 different brands including the Cloud Cushion Slides, Paint by Numbers, and the Smart Room Cooler, creating 25+ videos of each brand •Edited all videos for my TikTok page (500+) •Engaged with customers on social media, responding to questions/complaints, and promoted company initiatives •Analyzed video metrics such as region of viewing, hashtag appropriation, and sound… Show more •Researched user trends on TikTok to develop content strategies for video ideas •Developed and filmed content for 37 different brands including the Cloud Cushion Slides, Paint by Numbers, and the Smart Room Cooler, creating 25+ videos of each brand •Edited all videos for my TikTok page (500+) •Engaged with customers on social media, responding to questions/complaints, and promoted company initiatives •Analyzed video metrics such as region of viewing, hashtag appropriation, and sound popularity to garner over 50,000 video views Show less

Marketing Associate

• Aug 2020 - Jun 2021

• Collaborated with senior team members to develop a LinkedIn profile, generating 70+ followers •Prepared reports focusing on market research, highlighting 10+ competitors to be aware of while conducting a SWOT report for the company •Created a press kit to be used for angel investors and news coverage •Developed social media posts on LinkedIn, Facebook, and Twitter, generating 100+ engagements •Conducted an industry analysis, highlighting the industry and the factors affecting it… Show more • Collaborated with senior team members to develop a LinkedIn profile, generating 70+ followers •Prepared reports focusing on market research, highlighting 10+ competitors to be aware of while conducting a SWOT report for the company •Created a press kit to be used for angel investors and news coverage •Developed social media posts on LinkedIn, Facebook, and Twitter, generating 100+ engagements •Conducted an industry analysis, highlighting the industry and the factors affecting it through a PESTLE Show less • Collaborated with senior team members to develop a LinkedIn profile, generating 70+ followers •Prepared reports focusing on market research, highlighting 10+ competitors to be aware of while conducting a SWOT report for the company •Created a press kit to be used for angel investors and news coverage •Developed social media posts on LinkedIn, Facebook, and Twitter, generating 100+ engagements •Conducted an industry analysis, highlighting the industry and the factors affecting it… Show more • Collaborated with senior team members to develop a LinkedIn profile, generating 70+ followers •Prepared reports focusing on market research, highlighting 10+ competitors to be aware of while conducting a SWOT report for the company •Created a press kit to be used for angel investors and news coverage •Developed social media posts on LinkedIn, Facebook, and Twitter, generating 100+ engagements •Conducted an industry analysis, highlighting the industry and the factors affecting it through a PESTLE Show less

Marketing Associate

• Jan 2021 - Apr 2021

•Researched 100+ canine and feline experts that may have been interested in signing up for the Animal Wellness Academy •Conducted outreach to 30+ experts/organizations to determine their interest in joining the Animal Wellness Academy •Developed an e-blast that was sent to the company’s 1000+ email followers •Cultivated and categorized an excel spreadsheet of 150+ dog food companies in North America •Developed a marketing plan with metric-driven goals, target audience personas… Show more •Researched 100+ canine and feline experts that may have been interested in signing up for the Animal Wellness Academy •Conducted outreach to 30+ experts/organizations to determine their interest in joining the Animal Wellness Academy •Developed an e-blast that was sent to the company’s 1000+ email followers •Cultivated and categorized an excel spreadsheet of 150+ dog food companies in North America •Developed a marketing plan with metric-driven goals, target audience personas, accurate competitor research, an actionable marketing strategy, ultimately improving client sign-ups by 20% Show less •Researched 100+ canine and feline experts that may have been interested in signing up for the Animal Wellness Academy •Conducted outreach to 30+ experts/organizations to determine their interest in joining the Animal Wellness Academy •Developed an e-blast that was sent to the company’s 1000+ email followers •Cultivated and categorized an excel spreadsheet of 150+ dog food companies in North America •Developed a marketing plan with metric-driven goals, target audience personas… Show more •Researched 100+ canine and feline experts that may have been interested in signing up for the Animal Wellness Academy •Conducted outreach to 30+ experts/organizations to determine their interest in joining the Animal Wellness Academy •Developed an e-blast that was sent to the company’s 1000+ email followers •Cultivated and categorized an excel spreadsheet of 150+ dog food companies in North America •Developed a marketing plan with metric-driven goals, target audience personas, accurate competitor research, an actionable marketing strategy, ultimately improving client sign-ups by 20% Show less