Senior Account Director

• Aug 2023 - Present

Partnering the tobacco portfolio of ITC Ltd. Partnering the tobacco portfolio of ITC Ltd.

Brand Partner

• Oct 2022 - Jul 2023

Partnering Brands: Shyam Steel TMT, Budleaf tea, Eveready lighting, Sturdflex waterproofing solutions. Partnering Brands: Shyam Steel TMT, Budleaf tea, Eveready lighting, Sturdflex waterproofing solutions.

Senior Account Manager

• Jun 2019 - Oct 2022

Partnering Brands: Bandhan Bank, Desun hospital, Winkies confectionery, IRIS healthcare Partnering Brands: Bandhan Bank, Desun hospital, Winkies confectionery, IRIS healthcare

Brand Strategist

• Mar 2018 - May 2019

Brand Manager

• Dec 2015 - Feb 2018

- Liaison with the creative agencies for delivery of ATL campaign creative, Brand strategy and its road-map. - Planning, co-ordination, develop and circulation of content through print, TVC, digital, outdoor media, corporate AV for brand and market communication. - Monitoring and analyzing the Outdoor campaign Audit for systematic change in planning of outdoor campaigns. - Coordinate and direct the online digital team (Folks Media) for periodical content update and its circulation in social media. - Managing individual or a house of content writer / blogger (Beacon Kolkata and others) to develop promotional content for brand from 3rd party perspective and its circulation. - Coordinate and direct the PR agency (Comm 2.0) for developing and content & event ideas followed by execution for effective brand reach in targeted levels. - Strategize 360 media plan chalking-out an optimum budget & execute the same across exhibitions, events and other BTL/ground activation. - Preparing annual plans, event calendar and budget planning for brand activities. - Negotiation with vendors for branding materials and for the ATL/BTL activities. - Organising, executing & monitoring of Brokers’ Meet on a periodical basis. - Assist in developing various schemes / incentive as support system to boost the product sales. Show less

Brand supervisor

• Aug 2010 - Nov 2015

Partnering Brands: Novotel Kolkata (Accor Group), Dr. Paul’s Multispecialty Clinic, Aircel (Eastern region and Kolkata), Anmol Biscuits, Hotel Hindusthan International (HHI), Joy Cosmetics, MPS, Chandrani Pearls, Swissotel, Ganesh grains, Amrit feeds, Aakash Aath. Partnering Brands: Novotel Kolkata (Accor Group), Dr. Paul’s Multispecialty Clinic, Aircel (Eastern region and Kolkata), Anmol Biscuits, Hotel Hindusthan International (HHI), Joy Cosmetics, MPS, Chandrani Pearls, Swissotel, Ganesh grains, Amrit feeds, Aakash Aath.

Mar Comm. Asst Manager

• Jan 2009 - Jul 2010

- Liaison with the creative agency for timely delivery of brand promotional collateral. - Strategize media plan for a product launch and budget / execute the same across exhibitions, events and other BTL/ground activation. - Participate in organizing & managing various star visits at press releases, events and promotions along with ensuring sufficient media coverage of the same. - Plan, coordinated and execute deliveries for print, digital and outdoor media like hoardings, pole kiosks, hydraulic van, tram etc. - Coordinate and direct the online team for timely update of website content Show less

Trainee - Account Management

• May 2008 - Nov 2008

Brands handled: Standard Horlicks, Women’s Horlicks, Horlicks Biscuits, Iodex. - Represent the agency on a day to day basis to the client. - Structuring storyboard, briefing agency & execution for animatic and corporate presentation AV. - Involved with ‘Badlo Apne Bachpan Ka Size’ campaign and secondary research work on ‘Horlicks Nutrition Academy’. - Responsible for initiating jobs, coordinate with people from various departments, ensuring quality, accuracy of the same and timely delivery of jobs. - Doing competitive analysis and market research survey on brand Iodex for product communication development. Show less

Management Internship

• 2007 - 2007

Internship project in brand NRO (Nava Ratna Oil) Internship project in brand NRO (Nava Ratna Oil)

Jr. Account Executive

• Apr 2005 - Apr 2006

Brands handled: INOX Leisure Ltd. Hungama TV (a U TV venture), Rin Jasmine (A product of HUL) - Involved in day to day client servicing for conceptualisation of thematic events, ambient communications, execution of corporate communication for INOX multiplex chain across Mumbai. - Coordinate and deliver end-to-end requirements for promotional schemes and merchandising. - Involved in HUL’s ‘Rin Jasmine’ detergent powder’s print, ground activation and outdoor branding campaign. - Involved in re-launch of Hungama TV, delivered end-to-end material for print, outdoor and promotional for pan India. Show less