Marketing Internship

• Mar 2023 - Present

Pursuing Masters at ISDE

• Jan 2023 - Present

Senior Game Operations

• Jan 2022 - Jun 2022

Managed social media and influencer marketing for Blockman-Go sandbox game across Facebook, YouTube, Discord, and Instagram in Southeast Asia Successfully recruited and managed influencers on Discord and YouTube, setting up a process for regular content creation and rewarding them based on performance targets Organized in-game events during key cultural occasions like Republic Day and Valentine's Day, improving KPIs such as average game time Reported weekly progress and performance of social media campaigns and events, tracking views, engagement, and influencer count. Show less

Co-Founder/Director

• Jun 2020 - Oct 2020

Registered mobile gaming company with Chinese investor support Successfully launched 'PLAISA' game and achieved 50,000 downloads in 2 quarters Developed and executed operational strategies to drive substantial business growth Aligned organizational objectives with company mission to increase revenue, profit, and business growth Project was shelved due to political tensions between India and China leading to withdrawal of investor support. Registered mobile gaming company with Chinese investor support Successfully launched 'PLAISA' game and achieved 50,000 downloads in 2 quarters Developed and executed operational strategies to drive substantial business growth Aligned organizational objectives with company mission to increase revenue, profit, and business growth Project was shelved due to political tensions between India and China leading to withdrawal of investor support.

Product Manager

• Mar 2019 - Apr 2020

Managed HAGO game localization in Indian market Built culturally sensitive product roadmap and go-to-market strategies Developed and optimized in-game features to improve DAU and retention, and experimented with in-game levers to improve KPIs Scaled HAGO to 70M downloads in 6 months, improved organic downloads by 15%, lowered user acquisition cost from $2 to $0.02, and achieved 3-month feature on Play Store Made HAGO top-grossing app with creative content refresh in voice chat feature for 3-4 months Conceptualized and deployed enhanced product features for use in marketing strategies Monitored market trends and analyzed gaps to update promotional strategies and improve sales Collaborated with stakeholders, ad agencies, advertisers, and influencers to bring products to market Consulted with product development teams to enhance products based on customer interest data. Show less

Community Manager

• May 2018 - Mar 2019

Built and engaged social media followers from scratch across multiple platforms Streamed in-game events on platforms such as BIGO Live, Instagram Live, and Facebook Live Conducted campaigns to improve brand awareness and contacted influencers across various regions, with special emphasis on MENA Conceptualized campaigns to improve KPIs such as session time and revenue through IAPs Provided game team with key customer insights to impact sentiment and retention Reported in-depth analysis of reviews and ratings to the game team, while identifying customer pain points and addressing issues Worked closely with data and production teams to improve in-game campaigns and build customer support from the ground up Improved organic audience and post engagement by more than 100% increment since May '18 and converted minnows to whales who made purchases over 10 lac Set up a centralized CS dashboard and effectively managed a team of two associates Established social media accounts for new games RWS, LUDO AS, and TPA Achievements: Set up a fully functional customer service team and processes Improved organic audience on SuperStar Teen Patti's social page by 10% Successfully converted minnows to whales with purchases over 10 lac Improved CS dashboard and made it a centralized touchpoint for customer support Effectively managed a team of two associates. Show less

Player Engagement Manager

• May 2016 - Apr 2018

Published content on Facebook, Twitter and YouTube with 6.5M, 61K and 86K followers respectivelyConducted successful marketing campaigns to improve engagement, retention and revenueCollaborated with Marketing Artists and Product Managers to design creatives and ads to capture players' attention and improve salesCreated in-game events during high eCPM days and strategized monthly calendar of community activitiesProvided in-depth issue reporting with key consumer insights to solve/avert major problems in-gameManaged game forums and drafted FAQs and blog posts for customer service communication plansConducted web-based community activity that became an in-game feature in current production buildTrained and transitioned under creative heads of Pop Cap Studio, SeattleExpanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goalsActively listened to customers, handled concerns quickly and escalated major issues to supervisorParticipated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamworkUsed critical thinking to break down problems, evaluate solutions and make decisionsCreated and communicated project plans and deadlines to complete projects on timeImproved KPIs such as game time and currency sink, resulting in increased revenuePresented "Power Words" to fellow Community Managers at a global summit in Redwood Shores, CaliforniaMaintained energy and enthusiasm in a fast-paced environmentIdentified issues, analyzed information and provided solutions to problemsCreated spreadsheets using Microsoft Excel for daily, weekly and monthly reporting Show less

Product Support Expert

• May 2015 - May 2016

As a Customer Support Liaison, I managed third-party Tier 1 experts and published FAQs and articles for players. I identified and reported player issues to the game team, and implemented a tag system that prioritized hot fixes. I presented best practices at the Global Expert Summit and maintained effective relationships with customers. I also worked on projects, analyzed data, and provided excellent service to customers.Achievements:Implemented tag system that prioritized hot fixes and presented best practices at the Global Expert SummitDeveloped and maintained courteous and effective working relationships with customers and team membersLed projects and analyzed data to identify opportunities for improvement and provided exceptional service to each customer Show less

Product Release Technician

• Feb 2013 - May 2015

Coordinated the release of all EA mobile products/updates on various platformsManaged pricing tiers and MTX items for EA mobile games across all platformsResponsible for majority of content that appears on Store, including what's new, CBSs, and localizationsUsed critical thinking to evaluate solutions, developed team communications, and created spreadsheets for reportingWorked flexible hours and exceeded goals through effective task prioritizationAchievements: Awarded 'Create Quality & Innovation' award for innovating store icons Show less

Compliance Tester

• Nov 2012 - Feb 2013

Ensured bug-free development builds before releasing them to end-usersReported and filed common game bugs and drafted test cases for new games and unconventional scenariosTested network ads and drapers for discrepanciesAchievements:Recognized as one of the most efficient Android testersConsistently carried out duties accurately and efficientlyImproved operations through hard work and dedication