Areg Kocharian
Marketing Director at Hitco Holding- Claim this Profile
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English Full professional proficiency
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French Professional working proficiency
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Armenian Full professional proficiency
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Persian Native or bilingual proficiency
Topline Score
Bio
Sha Sarraf
I had the pleasure of collaborating with Areg on various projects, and I consider myself fortunate to have been his coworker. Throughout our time working together, he always gave his all to the team and played a crucial role in helping us meet our deadlines. With his exceptional time management skills and ability to keep everyone focused and motivated during high-pressure situations, Areg is an invaluable asset to any team. I wholeheartedly recommend him to any organization seeking top-notch talent.
Mahdi Ziaee
I have worked with many professionals throughout my journey, but Areg was a unique one to work. I started my work journey with him, and he helped me understand the company’s internal process. His work ethics are pristine, and he is easily adjustable to a given situation. His ability to go out of his way to help others has made him stand out. Thanks a lot, man! You made the transition smooth and more comfortable.
Sha Sarraf
I had the pleasure of collaborating with Areg on various projects, and I consider myself fortunate to have been his coworker. Throughout our time working together, he always gave his all to the team and played a crucial role in helping us meet our deadlines. With his exceptional time management skills and ability to keep everyone focused and motivated during high-pressure situations, Areg is an invaluable asset to any team. I wholeheartedly recommend him to any organization seeking top-notch talent.
Mahdi Ziaee
I have worked with many professionals throughout my journey, but Areg was a unique one to work. I started my work journey with him, and he helped me understand the company’s internal process. His work ethics are pristine, and he is easily adjustable to a given situation. His ability to go out of his way to help others has made him stand out. Thanks a lot, man! You made the transition smooth and more comfortable.
Sha Sarraf
I had the pleasure of collaborating with Areg on various projects, and I consider myself fortunate to have been his coworker. Throughout our time working together, he always gave his all to the team and played a crucial role in helping us meet our deadlines. With his exceptional time management skills and ability to keep everyone focused and motivated during high-pressure situations, Areg is an invaluable asset to any team. I wholeheartedly recommend him to any organization seeking top-notch talent.
Mahdi Ziaee
I have worked with many professionals throughout my journey, but Areg was a unique one to work. I started my work journey with him, and he helped me understand the company’s internal process. His work ethics are pristine, and he is easily adjustable to a given situation. His ability to go out of his way to help others has made him stand out. Thanks a lot, man! You made the transition smooth and more comfortable.
Sha Sarraf
I had the pleasure of collaborating with Areg on various projects, and I consider myself fortunate to have been his coworker. Throughout our time working together, he always gave his all to the team and played a crucial role in helping us meet our deadlines. With his exceptional time management skills and ability to keep everyone focused and motivated during high-pressure situations, Areg is an invaluable asset to any team. I wholeheartedly recommend him to any organization seeking top-notch talent.
Mahdi Ziaee
I have worked with many professionals throughout my journey, but Areg was a unique one to work. I started my work journey with him, and he helped me understand the company’s internal process. His work ethics are pristine, and he is easily adjustable to a given situation. His ability to go out of his way to help others has made him stand out. Thanks a lot, man! You made the transition smooth and more comfortable.
Credentials
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TCF attestation
Ambassade de Frence en IranApr, 2012- Sep, 2024
Experience
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Hitco Holding
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Iran
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Director
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Jul 2022 - Present
- Managing team of 9 with key roles such as Digital officer, Marketers, Developers, Graphists & Content Developers - Active participation in business development (Collaboration Models, Close-end funding, Convertible Debts, Mergers, JV, Acquisitions, Market Analysis and Insight) - Developing and Executing long range marketing plans, embedding up to date concepts, considering organizational needs and maturity - Financial Exercises to determine per brand cost centers, budget control, profitability, A&P and Opex - SFE (Sizing & Optimization) - Multi-dimensional customer segmentation (Facilitating tailored approaches) - Applying data driven decision making models - Multifactorial geographical based target setting - Designing dynamic market observation models (qualitative and quantitatve insights) aimed to improved CI, thus internal agile reactions - Supervising the design and implementation of incentive schemes by team members (KPIs, Calculation, accelerators and hurdles,...) Show less
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Omni Channel Engagement (OCE & Digital) Lead - Market Analyst & Business Development Insights
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Oct 2019 - Jul 2022
- Transformation LRP Planner Toward OCE-Digital - Customer Engagement Tool & Platform Development - Engagement Channel-Mix Definition with HCPs- Impact evaluation of transformation on business in constant manner (ROI)- Transversal collaboration with key departments, ensuring adequate alignment in the context of transformation in line with corporate strategic imperatives - Big Data Application (assessment phase)- Market Data Analysis & Assessing Trends of Therapeutic Areas- Business Intelligence dashboards - HCPs Engagement web (portal) management-Supervising market researches with the aim of developing customer oriented innovative engagement models Show less
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Project Management Officer
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Jul 2018 - Oct 2019
- Conducting feasibility studies in localization of SANOFI products in Iran - Acting as a focal point of alignment in affiliates strategic projects progress - Market data analysis and insight - Business performance analysis in diabetes therapeutic area
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Novo Nordisk
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Denmark
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Pharmaceutical Manufacturing
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700 & Above Employee
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Commercial Effectiveness
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Nov 2017 - Jul 2018
- Sales/Performance Reports Preparation - Territory Analysis (Sizing, FTE allocation, Performance analysis, Segmentation, Target Setting) - Incentive Platform design and calculations - Patients Support Program Reports Preparation - Sales and stock forecasts for logistics - OCPs for Sales, Field Market Access and Regional Medical Teams - Ensuring compliance of business processes with company ethics and regulations - Resource allocation for each process marketing and CE teams are involved - Close aligned collaboration with main distributors Show less
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Marketing and start-up plan implementation Course
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Aug 2016 - Jan 2017
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Product Specialist
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Aug 2012 - Jun 2016
• Territory analyzing of Tehran (pharmacies cut off preparation and investigation, ensuring growth and profitability) • Involved in setting and implementation of strategy plans • Member of the Field Response Committee (Responsible for customer segmentation, analyzing competitor activities and preparing related promotional materials) among 45 medical reps • Correspondent to communication between sales and marketing in Simurgh SANOFI project (Internal KPIs settings, analyzing the influence of the project on gaining market share) • Product Launch (Pre-launch investigation, target group set, segmentation, market forecast, competitor analyzer) • Reaching a market share of ~ 20% in January 2016, (which used to be 1.5% in 2012) • Positioning Lantus as the first line of the diabetes treatment in 90% of the endocrinologists prescription habit, based on ADA/EASD guidelines • Explication of current T2DM treatment regimens to pharmacists to point basal-based regimens high standards • Persuading opinion leaders and receive market feedback on a regular basis • Identifying customers and manage sales promotion of assigned products (Lantus & Apidra) to the target physicians in order to achieve monthly, quarterly and annual targets • Contiguous cooperation with internists and endocrinologists in terms of treatment regimens of diabetes • Accommodating regular nurse education events in several health care centers and private clinics Accomplishments: - Best achiever in first quarter 2014 - Maintaining overachieved (110% to 150%) during all quarters, June 2015 to July 2016 in allocated provinces for diabetes sales - Achieving and maintaining a sales volume twice of the main competitor (Novonordisk and premixed regimen) - Member of the Field Response Committee (Responsible for promotional material preparation) among 45 medical reps - Top 5% in product knowledge exam in 2015 and first ranked in medical knowledge test in 2016 Show less
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Mechanical (ICU) ventilators service and calibrating engineer
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Jul 2010 - Jun 2012
I have one year full-time experience in artificial ventilation. My detailed responsibilities were: - To install and implement ventilators in health care centers - To repair, service, calibrate and refurbish of mechanical ventilators made by Hamilton medical company (Swiss) - To educate those who are involved in mechanical ventilation (Lung diseases and parameters in ventilation settings) Accomplishments: - Best educator in 2011 - Ranked first in product knowledge quiz - Accomplished covering close to 55 hospitals and health care centers for 3 years Show less
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University of Birmingham
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United Kingdom
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Higher Education
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700 & Above Employee
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Student
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Dec 2007 - Jun 2010
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Education
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2006 - 2010
University of Birmingham
Master's degree, Biomedical/Medical Engineering -
2005 - 2007
Amir Kabir University of Technology
NA, Biomedical Engineering
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