Areej C.
Search Engine Optimization Specialist at Blade- Claim this Profile
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English Native or bilingual proficiency
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Urdu Native or bilingual proficiency
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Punjabi Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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Certified Marketing Specialist
Digital Marketing InstituteOct, 2022- Nov, 2024 -
Professional Certified Marketer (PCM)
American Marketing AssociationOct, 2022- Nov, 2024
Experience
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Blade Air
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Canada
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HVAC and Refrigeration Equipment Manufacturing
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1 - 100 Employee
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Search Engine Optimization Specialist
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Jan 2023 - Present
-Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.-Work with editorial and marketing teams to drive SEO in content creation and content programming.-Track, report, and analyze website analytics and PPC initiatives and campaigns.-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
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Marketing Associate
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Oct 2021 - Jan 2023
• Strategize, create, implement and analyze marketing campaigns.• Create SEO campaigns to increase web traffic and conversions.• Create monthly company newsletters and email campaigns.• Create, manage and grow company social media pages with planned and customized content. • Create monthly summaries of marketing initiatives to help sales department target sales efforts.
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Dim University
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Social Media Coordinator Intern
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Aug 2021 - Oct 2021
• Own social media presence across Instagram, Youtube, Tiktok, LinkedIn, with 6-10 posts a week • Performed statistical analysis on current digital marketing strategies and edited ongoing marketing campaigns to enhance branch reach. • Executed partnership opportunities by participating in pitching for collaborative projects and client meetings. • Own social media presence across Instagram, Youtube, Tiktok, LinkedIn, with 6-10 posts a week • Performed statistical analysis on current digital marketing strategies and edited ongoing marketing campaigns to enhance branch reach. • Executed partnership opportunities by participating in pitching for collaborative projects and client meetings.
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BMO
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Canada
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Financial Services
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700 & Above Employee
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Customer Sales Representative
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Feb 2020 - Oct 2021
•Educated customers on promotional options, sales policies, and methods for obtaining desired results from company offerings. •Achieved 90% of 2020 sales target •Trained and developed new sales team associates in products, selling techniques, and company procedures. •Educated customers on promotional options, sales policies, and methods for obtaining desired results from company offerings. •Achieved 90% of 2020 sales target •Trained and developed new sales team associates in products, selling techniques, and company procedures.
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Zewar House Jewelery
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Toronto, Ontario, Canada
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Marketing Consultant
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Jun 2020 - Aug 2021
•Oversaw 5 social media campaigns, including creating and deploying content, engaging with target audiences, and boosting reach with strategic ad placements. •Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion. •Increased brand awareness through unique social media posts, Instagram live, Instagram reels and Tiktok videos. •Increase social media following by 3600 in six months period. •Enhanced sales by 130% in six months period. •Oversaw 5 social media campaigns, including creating and deploying content, engaging with target audiences, and boosting reach with strategic ad placements. •Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion. •Increased brand awareness through unique social media posts, Instagram live, Instagram reels and Tiktok videos. •Increase social media following by 3600 in six months period. •Enhanced sales by 130% in six months period.
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Aftaab Dhillon, Realtor
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Brampton, Ontario, Canada
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Marketing Consultant
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May 2021 - Jul 2021
•Used Adobe Photoshop and Canva to create and print marketing materials. •Curated and segmented editorial content to increase engagement and channel growth. •Analyzed and reported social media and online marketing campaign results. •Used Adobe Photoshop and Canva to create and print marketing materials. •Curated and segmented editorial content to increase engagement and channel growth. •Analyzed and reported social media and online marketing campaign results.
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Aritzia
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Canada
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Retail
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700 & Above Employee
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Customer Service Sales Specialist
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Jul 2019 - Oct 2019
•Prepared merchandise for the sales floor by pricing or tagging. •Helped customers locate products and checked the store system for merchandise at other sites. •Prepared merchandise for the sales floor by pricing or tagging. •Helped customers locate products and checked the store system for merchandise at other sites.
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Delta Transportation Inc.
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Greater Toronto Area Metropolitan Area
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Accounts Intern
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May 2019 - Aug 2019
•Tracked business revenue and expenditures and reconciled accounts to maintain high accuracy. •Analyzed account information and reconciled financial discrepancies to maintain records integrity and compliance. •Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable. •Tracked business revenue and expenditures and reconciled accounts to maintain high accuracy. •Analyzed account information and reconciled financial discrepancies to maintain records integrity and compliance. •Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable.
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Education
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2017 - 2021
Schulich School of Business - York University
International Bachelor of Business Administration, Business -
2013 - 2017
Fletcher's Meadow Secondary School
Community
