Experience

Kitabisa

• Indonesia
• Fundraising
• 300 - 400 Employee

• Product Marketing Manager

  • Jan 2023 - Present

  - Execute multiple aspects of product marketing; from branding and positioning to product launches and Go-To-Market strategy, education and engagement campaigns, events and communication- Work closely across departments like Operation, Creative, or Product Team to launch new features, products, or initiatives- To meet the OKRs/targets set, oversee the planning and implementation of creative marketing content, and evaluate the success of campaigns- Oversee and optimize full end-to-end marketing funnel to ensure we have maximum ROI. Show less

• P2P Business Manager

  • Dec 2021 - Jan 2023

  - Responsible for the overall growth of organic campaigners on Kitabisa, with key metrics such as the amount of GDV, total campaign acquired, and donors acquired- Managed a 17-person team divided into four primary squads (P2P Medical, P2P Non-Medical, Campaign Optimization, and Content Marketing) to meet monthly campaign acquisition and activation goals- Together with the Operation Team, we created the core of the safety campaign on the Kitabisa platform, with an emphasis on assisting campaigners in verifying their campaigns as part of the campaigner onboarding process- Along with the Product Team, conceptualized the core of the campaigner journey on the Kitabisa platform, focusing on offering fundraising know-how as part of the campaigner onboarding process. Show less

• Lead of Campaign Acquisition Team

  • Sep 2019 - Dec 2021

  - Communicate with fundraisers to find insight for product development and content- Communicate with partners to create a project in the future- Create stories that are optimised for social media virality (Think of viral organic content about people in need but in creative perspective)- Distribute inspiring campaigns to Media (Social media, TV, or newspaper)- Make sure all the processes of business in the team are going well with finding new and effective tools- Think strategically and creatively to create initiatives that acquire people in need to start a fundraising campaign in Kitabisa- Think creatively and effectively to create initiatives that help fundraisers in Kitabisa to reach their fundraising target- Create initiatives that will make Kitabisa become the top of mind when people want to start a fundraising campaign. Show less

• Campaign Consultant

  • May 2018 - Sep 2019

  - Responsible to find potential issues and stories for Kitabisa Program- Maintaining and approaching stakeholders to achieve the target for Kitabisa Program- Responsible for creating a new campaign idea for Kitabisa Program- Responsible for achieving campaign targets- Coordinate with Communities or Campaigners.



OLX

• Netherlands
• Software Development
• 700 & Above Employee

• Content Quality Officer

  • Apr 2015 - Apr 2018

  - Checking the quality of the Ads/Merchandise by system - Product inspection, and search detail before the product is sold into the external market - Job management, defined and well managed processes, and identification of records - Competence, such as knowledge, skills, experience, and qualifications - Personal integrity, confidence, motivation, team spirit, and quality relationships - Automation system involves the building of a knowledge base of known issues and their resolutions to support incidents with delivery mechanisms, often by expert systems. Show less