Experience

AMCA International

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Director, Association Engagement at AMCA International

  • Jul 2023 - Jul 2023

  Arlington Heights, Illinois, United States Leads the AMCA International Engagement team. I direct our marketing, education, membership, and event professionals in ensuring AMCA members are integrated, informed, and involved in all facets of the organization’s activities and efforts on behalf of the industry. No one understands the benefits and challenges of air better than AMCA. We are a not-for-profit association of manufacturers of fans, louvers, dampers, air curtains, airflow-measurement devices, ducts, acoustic attenuators… Show more Leads the AMCA International Engagement team. I direct our marketing, education, membership, and event professionals in ensuring AMCA members are integrated, informed, and involved in all facets of the organization’s activities and efforts on behalf of the industry. No one understands the benefits and challenges of air better than AMCA. We are a not-for-profit association of manufacturers of fans, louvers, dampers, air curtains, airflow-measurement devices, ducts, acoustic attenuators, and other air-system components. Headquartered in North America, with operations in Asia, Europe, the Middle East, and Latin America, we truly are a global association, with more than 395 member companies in 40 countries. AMCA was founded in 1917 with the mission to advance the health, growth, and integrity of the air-movement-and-control industry consistent with the interests of the public. A century later, that mission remains unchanged. Among AMCA’s most important programs is the AMCA Certified Ratings Program, which covers more than 4,000 products from nearly 275 manufacturers. Our other services include verification of compliance, development of standards, and advocacy for model codes, regulations, and utility incentive programs promoting efficiency and life safety.

• Director of Marketing, Education, Membership, and Events

  • Oct 2018 - Jul 2023

  Arlington Heights, Illinois I am responsible for the marketing, membership, and education of the air solutions industry about the Air Movement and Control Association (AMCA) International, Inc., including the branding and messaging for the association.

• Assoc. Director, Marketing & Communications

  • Nov 2017 - Oct 2018

  Arlington Heights, Illinois



SABRE® - Security Equipment Corporation

• United States
• Public Safety
• 1 - 100 Employee

• Sr. Marketing & Communications Executive

  • Nov 2016 - Nov 2017

  Chicago, Illinois Led the marketing and communications efforts for the #1 pepper spray trusted by police and consumers worldwide.



Hargrove, LLC

• Events Services
• 100 - 200 Employee

• Marketing and Communications Executive

  • Oct 2014 - Nov 2016

  Lanham, Maryland, USA Directed the marketing, internal, and external communications, PR, branding, lead generation, and executive communications efforts for an $80 Million international creator of physical environments. Projects and client included high-profile corporate and government events, tradeshows, exhibits and experiential marketing for the White House, U.S. State Department, 2016 Democratic National Convention, Bud Light #Up for Whatever campaign, Oracle, Boeing, and ASAE Annual Meeting and Exposition… Show more Directed the marketing, internal, and external communications, PR, branding, lead generation, and executive communications efforts for an $80 Million international creator of physical environments. Projects and client included high-profile corporate and government events, tradeshows, exhibits and experiential marketing for the White House, U.S. State Department, 2016 Democratic National Convention, Bud Light #Up for Whatever campaign, Oracle, Boeing, and ASAE Annual Meeting and Exposition. • Developed communication and advertising campaigns, to include initiation of digital inbound and CRM-based lead generation infrastructure, to build brand awareness and sales leads for 30 person sales/service team • Implemented experiential marketing plans for expanding focus and reach of products into new markets and creating myriad cross/up-selling opportunities for range of products and services with immersive, engaging environments Show less



Weir Minerals

• United States
• Mining
• 700 & Above Employee

• Sr. Marketing Communications and Branding Executive

  • May 2008 - Jul 2014

  Madison, Wisconsin Area Accomplishments: * Developed, launched and led global branding and marketing initiatives for major (and niche) markets focusing on customer needed solutions, using market-centric media and analytic tools to ensure the broadest reach while simultaneously employing a tailored, focused message * Developed and implemented market strategies and tactics utilizing social media, digital media, and mobile apps * Spearheaded award winning brand launch and strategic communications campaign for… Show more Accomplishments: * Developed, launched and led global branding and marketing initiatives for major (and niche) markets focusing on customer needed solutions, using market-centric media and analytic tools to ensure the broadest reach while simultaneously employing a tailored, focused message * Developed and implemented market strategies and tactics utilizing social media, digital media, and mobile apps * Spearheaded award winning brand launch and strategic communications campaign for market entering product line * Initiated corporate social and digital media strategies to global internal and external audience * Consolidated and coordinated disparate global communications assets and tactics to speak with one cohesive and authoritative voice * Developed and shepherded digital lead generation tools which obtained an average of more than 500 interactions per month Show less



Rexnord Corporation

• United States
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• Senior Global Marketing Communications Executive

  • Jan 2006 - May 2008

  Milwaukee, Wisconsin Accomplishments: * Developed the corporate advertising, PR, crisis communications plans, and literature strategies and tactics for global sales and marketing operations * Launched new brand identity for Rexnord Industries to include a redesign and strategic consolidation of more than 100 catalogs and pieces of sales collateral * Deployed new product integrated marketing campaign utilizing advertising, direct marketing, EDM, digital media, trade show and field sales tools surpassing… Show more Accomplishments: * Developed the corporate advertising, PR, crisis communications plans, and literature strategies and tactics for global sales and marketing operations * Launched new brand identity for Rexnord Industries to include a redesign and strategic consolidation of more than 100 catalogs and pieces of sales collateral * Deployed new product integrated marketing campaign utilizing advertising, direct marketing, EDM, digital media, trade show and field sales tools surpassing launch goals Show less



Experian Automotive

• United States
• Information Services
• 100 - 200 Employee

• Senior Automotive Marketing Communications Executive

  • Nov 2000 - Jan 2006

  Schaumburg, Illinois Accomplishments: * Strategic and tactical planning, development, creation, and execution of all advertising, direct marketing, new media, collateral, PR, and trade show activities for a $45 million automotive information business unit of global information giant * Created interactive tactics and components of the company’s SaaS product line and global website. Using banner advertising and traditional direct e-mail campaigns, the site surpassed its stated sales goals * Initiated… Show more Accomplishments: * Strategic and tactical planning, development, creation, and execution of all advertising, direct marketing, new media, collateral, PR, and trade show activities for a $45 million automotive information business unit of global information giant * Created interactive tactics and components of the company’s SaaS product line and global website. Using banner advertising and traditional direct e-mail campaigns, the site surpassed its stated sales goals * Initiated formalized trade show program including innovative training and tracking programs and 'dessert event' which became an industry standard Show less



Harley-Davidson Financial Services

• United States
• Financial Services
• 400 - 500 Employee

• Senior Corporate Branding Communications Executive

  • Oct 1999 - Oct 2000

  Chicago, Illinois Accomplishments: * Strategic and tactical communication plan development for financial services and insurance business to include collateral, advertising, direct marketing, digital media, and trade show activities * Developed, trained and deployed corporate crisis communications and Y2K plans * Spearheaded launch and communications of new electronic payment system for dealers



Experian

• Information Services
• 700 & Above Employee

• Call-Center Marketing Communications

  • Apr 1994 - Oct 1999

  Schaumubrg, Illinois Accomplishments: * Lead the marketing and communications efforts for national call center with more than 50 CSRs and 25 telesales professionals * Developed direct marketing and sales database driven campaigns to include scripting, collateral, and CRM lead generation efforts * Created and implemented business web and intranet sites and interactive CD-ROM based sales and presentation tool kits * Wrote more than 100 direct marketing campaigns annually (to include data-mining, design… Show more Accomplishments: * Lead the marketing and communications efforts for national call center with more than 50 CSRs and 25 telesales professionals * Developed direct marketing and sales database driven campaigns to include scripting, collateral, and CRM lead generation efforts * Created and implemented business web and intranet sites and interactive CD-ROM based sales and presentation tool kits * Wrote more than 100 direct marketing campaigns annually (to include data-mining, design, creative, sales tactics and training) * Create, design and package winning customized RFQ/RFP response packages for Fortune 100 clients Show less



Central Parking System, Inc.

• Project Manager Marketing Sales

  • Mar 1993 - Mar 1994

  Cincinnati Area, KY Accomplishments: * Designed and implemented a ‘one-to-one marketing’ based customer loyalty campaign resulting in a 97% retention rate of targeted tenants * Analyzed competitive pricing strategies and developed new rate structure to capitalize on competitive weaknesses resulting in 45% revenue increase over the previous year and 30% budget over-achievement



TAP Pharmaceuticals - now Takeda Pharmaceuticals

• Field Marketing Communications

  • Sep 1991 - Mar 1993

  Cincinnati Area, KY Accomplishments: * Interviewed physicians and medical practices to develop targeted and topical marketing and sales collateral and programs and assist sales force in the creation of effective sales strategies and tactics * Spearheaded a physician forum format wherein sales force could bring in respected doctors and specialists to speak to targeted practices, resulting in significant goal over-achievement of supported sales force * Created audio and video tape educational series to… Show more Accomplishments: * Interviewed physicians and medical practices to develop targeted and topical marketing and sales collateral and programs and assist sales force in the creation of effective sales strategies and tactics * Spearheaded a physician forum format wherein sales force could bring in respected doctors and specialists to speak to targeted practices, resulting in significant goal over-achievement of supported sales force * Created audio and video tape educational series to inform myriad 'no-see’ practices of developing protocols and treatments, resulting in markedly increased sales appointments in of these previously unresponsive practices Show less



US Army

• United States
• Armed Forces
• 700 & Above Employee

• Captain

  • Jun 1986 - Sep 1991

  Served as a Field Artillery officer in Greece at the 18th USAFAD and with the 2/17 FA in Ft. Sill and Desert Storm. Held positions including Team Leader, Fire Direction Officer, Executive Officer, Battalion Liaison Officer and Battalion Adjutant (S-1).