Archieval Mariano
Senior Content Manager at GetCraft - A Premium Creative Directory- Claim this Profile
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English -
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Filipino -
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Bio
Credentials
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Reuters Training Course: Introduction to Digital Journalism
ReutersApr, 2022- Nov, 2024 -
LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
UdemySep, 2020- Nov, 2024 -
SEO Training: Get Free Traffic to Your Website With SEO
UdemyJul, 2020- Nov, 2024 -
Moral Foundations of Politics
Coursera Course CertificatesDec, 2016- Nov, 2024 -
Introduction to Philosophy
Coursera Course CertificatesJul, 2016- Nov, 2024 -
Twitter Flight School Video Badge
TwitterApr, 2020- Nov, 2024
Experience
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GetCraft - A Premium Creative Directory
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Indonesia
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Advertising Services
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1 - 100 Employee
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Senior Content Manager
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May 2022 - Present
• Excelled in editing and production tasks as an independent contractor, leading to being offered the Senior Content Manager position.• Crafts compelling marketing and advertising proposals that meet clients' specific needs.• Skilled in analyzing market trends, identifying target audiences, and creating captivating content.• Able to deliver exceptional results, driving engagement and revenue growth for clients.
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Content Editor
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Sep 2021 - May 2022
• Collaborated with project managers and account executives to develop and launch online advertising campaigns.• Commissioned creators to produce high-quality content that meets clients' needs.• Ensured all submissions adhere to strict quality standards.• Skilled in project management, communication, and creative direction• Drove exceptional results, contributing to the success of clients' campaigns and business growth for GetCraft.
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Digital Room (Philippines) Inc.
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Philippines
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Printing Services
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200 - 300 Employee
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SEO Writer
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Oct 2021 - Dec 2021
• Wrote SEO-compliant articles during employment at Digital Room Inc. • Ensured all content adhered to the branding of assigned websites. • Created content for landing pages, product pages, and category pages. • Wrote SEO-compliant articles during employment at Digital Room Inc. • Ensured all content adhered to the branding of assigned websites. • Created content for landing pages, product pages, and category pages.
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GMA New Media, Inc.
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Online Media
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100 - 200 Employee
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Native Advertising Editor
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Oct 2019 - Jul 2021
• Oversaw all online advertising campaigns as Native Advertising Editor for GMA Network. • Managed ideation, production, monitoring, and analytics for campaigns, including articles, social media posts, and videos. • Produced SEO-compliant articles to boost the ranking of the digital assets of GMA News and GMA Network. • Oversaw all online advertising campaigns as Native Advertising Editor for GMA Network. • Managed ideation, production, monitoring, and analytics for campaigns, including articles, social media posts, and videos. • Produced SEO-compliant articles to boost the ranking of the digital assets of GMA News and GMA Network.
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Nattural Quality Corp.
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New Manila, Quezon City
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Communications Lead and Creative Writer
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Sep 2017 - Sep 2019
• Produced written content for the company’s websites, social media pages, and other online marketing materials. • Led the company's online marketing team during video shoots, live hosting on social media pages, and offline functions. • Demonstrated initiative and leadership skills in various online and offline marketing activities. • Produced written content for the company’s websites, social media pages, and other online marketing materials. • Led the company's online marketing team during video shoots, live hosting on social media pages, and offline functions. • Demonstrated initiative and leadership skills in various online and offline marketing activities.
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Showt
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Ireland
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Technology, Information and Internet
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1 - 100 Employee
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Content Editor
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Aug 2015 - Mar 2017
• Served as Content Editor for political and sports content. • Part of the core team that handled all content for the platform since its launch in the Philippines. • Covered significant events such as the 2016 National Elections and Philippine Basketball Association Seasons 2015-2017, and Philippine Super Liga Seasons 2015-2017. • Served as Content Editor for political and sports content. • Part of the core team that handled all content for the platform since its launch in the Philippines. • Covered significant events such as the 2016 National Elections and Philippine Basketball Association Seasons 2015-2017, and Philippine Super Liga Seasons 2015-2017.
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Summit Media (Summit Publishing Co., Inc.)
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Philippines
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Book and Periodical Publishing
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300 - 400 Employee
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Jr. Brand Editor
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Feb 2014 - Aug 2015
• Served as Junior Brand Editor for Summit Media's Digital Creatives team. • Managed all digital advertising needs for men's titles, including SPOT.ph, FHM.com.ph, TopGear.com.ph, Entrepreneur.com.ph, and MensHealth.com.ph • Produced brand advertorials, display ads on websites, and marketing copies for social media pages. • Served as Junior Brand Editor for Summit Media's Digital Creatives team. • Managed all digital advertising needs for men's titles, including SPOT.ph, FHM.com.ph, TopGear.com.ph, Entrepreneur.com.ph, and MensHealth.com.ph • Produced brand advertorials, display ads on websites, and marketing copies for social media pages.
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One Jump Web Inc.
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Advertising Services
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1 - 100 Employee
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Digital Marketing Strategist
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Mar 2013 - Feb 2014
• Produced SEO-compliant content for websites and social media accounts. • Established and maintained relationships with high-ranking websites on search engines. • Produced SEO-compliant content for websites and social media accounts. • Established and maintained relationships with high-ranking websites on search engines.
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Education
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2017 - 2022
University of the Philippines
Master of Arts - MA, Communication Research -
2016 - 2016
La Consolacion University Philippines
BSED - Units, Education -
2009 - 2013
Bulacan State University
Bachelor of Arts (B.A.), Journalism -
2003 - 2009
Sto. Nino Academy
Highschool
Community
