Archana Veerabahu
Marketing Director - Product Marketing at Cloverly- Claim this Profile
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Hindi -
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Topline Score
Bio
Credentials
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Product Life Cycle Standard
WRIAug, 2021- Nov, 2024 -
Google Analytics Individual Qualification
GoogleNov, 2021- Nov, 2024
Experience
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Cloverly
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United States
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Environmental Services
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1 - 100 Employee
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Marketing Director - Product Marketing
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Dec 2021 - Present
Responsible for content and marketing across all touchpoints - website, client-facing communication, events, etc. Responsible for content and marketing across all touchpoints - website, client-facing communication, events, etc.
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Carbon Analytics
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United Kingdom
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Environmental Services
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1 - 100 Employee
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Marketing Manager
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Jul 2021 - Dec 2021
- Developing digital communication, CRM and product marketing campaigns for the B2B carbon accounting technology company. - Working on growth hacking, marketing collateral design and product strategy to acquire more customers and increase stickiness. - Developing digital communication, CRM and product marketing campaigns for the B2B carbon accounting technology company. - Working on growth hacking, marketing collateral design and product strategy to acquire more customers and increase stickiness.
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X-Leap
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India
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Business Consulting and Services
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1 - 100 Employee
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Marketing Consultant
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Mar 2018 - Jul 2020
- Ideated strategy for a German city to attract Indian investors by filtering 100,000 Indian firms into a focused target list of 300 - Created communication strategy for a restaurant chain to increase footfall and repeat customers - Ideated strategy for a German city to attract Indian investors by filtering 100,000 Indian firms into a focused target list of 300 - Created communication strategy for a restaurant chain to increase footfall and repeat customers
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Reliance Brands Limited
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India
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Retail
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700 & Above Employee
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Assistant Marketing Manager
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Aug 2016 - Mar 2017
- Led marketing and PR for footwear brands, Dune London and Steve Madden in India across all retail formats; Managed a 3-member team and a budget of US$ 800,000 - Spearheaded a US$ 40,000 e-commerce launch campaign for American brand EckoUnltd with a Bollywood celebrity leading to a first-quarter revenue of US$ 500,000 - Led marketing and PR for footwear brands, Dune London and Steve Madden in India across all retail formats; Managed a 3-member team and a budget of US$ 800,000 - Spearheaded a US$ 40,000 e-commerce launch campaign for American brand EckoUnltd with a Bollywood celebrity leading to a first-quarter revenue of US$ 500,000
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Weddingz.in
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India
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Hospitality
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200 - 300 Employee
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Digital Marketing Manager
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Oct 2015 - Aug 2016
- Visualized user persona and journey through detailed customer interviews; Led marketing for all service lines, managing a team of 3 - Envisioned core brand identity and built a 500k strong community on social media; Achieved an average interaction rate of 3% and 0.5% traffic from organic sources - Increased active leads by 20x over 10 months leading to a 5x jump in revenues through a multi-pronged approach of email, search, and social campaigns - Contributed actively to website and app UX and UI designs, working closely with the technology teams Show less
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airtel
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India
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Telecommunications
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700 & Above Employee
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Marketing Manager - Product
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Aug 2014 - Aug 2015
- Product manager for mobile Internet products for Mumbai circle. - Boosted mobile data usage and revenue from 4 Mn user base in Mumbai through product portfolio management and user acquisition strategies- Achieved highest data revenue growth of 7%, from among 22 circles, by using micro-segmented offers for 35 user categories created from data insights on usage patterns
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Zonal Sales Manager
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Jul 2013 - Aug 2014
- Delivered YoY growth of 30% over a base revenue of US$ 25 Mn by identifying and closing distribution and network gaps, coordinating with cross-functional teams- Designed a Point-of-sale explainer for a novel customer acquisition campaign with a team of 5 territory managers; Rolled out as a best practice for 1500 sales personnel- Managed a team of 5(on-roll), 70 field salesmen(off-roll), and 10 distributors
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Territory Sales Manager
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Jan 2013 - Jun 2013
- Managed 5 distributors with US$ 6 Million annual turnover in Coimbatore city, Tamil Nadu- Managed a salesforce of 11 salesmen covering 600+ retailers- Responsible for on-ground execution of marketing initiatives, product launches- Responsible for monthly revenue and new customer acquisition target delivery- Achieved 3% growth in revenue and 18% growth in new activations
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Management Trainee
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Jun 2012 - Jan 2013
- Conceptualized and executed airtel Digital TV’s on-ground promotional activities in Chennai during digitization drive in Oct-Nov 2012. Managed third party vendors and 110 promoters, including promoter recruitment, training and rewards- Managed 2 distributors of Rs.80 lakhs turnover in rural/semi-urban area for a period of 45 days- Created roadmap for doubling mobile internet revenues in 6 months by an extensive analysis of distribution
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XLRI Jamshedpur
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India
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Education Administration Programs
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200 - 300 Employee
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Placement Co-ordinator
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Jun 2010 - Apr 2012
- Responsible for placement and recruitment related activities of the batches of 2009-11 and 2011-13 of 240 students each - Achieved 100% placement for both batches with significant increase in number of new recruiters - Responsible for placement and recruitment related activities of the batches of 2009-11 and 2011-13 of 240 students each - Achieved 100% placement for both batches with significant increase in number of new recruiters
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Intern, Customer Business Development(Sales)
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Apr 2011 - Jun 2011
- Developed a sales strategy to improve revenue of 4 major brands of P&G in laundry and haircare products - Developed a sales strategy to improve revenue of 4 major brands of P&G in laundry and haircare products
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Applications Engineer, EBS SCM
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May 2008 - May 2010
- Developed ERP solutions in Supply Chain Management for corporates - Worked on 5 major product enhancements which led to addition of 10 new clients - Developed ERP solutions in Supply Chain Management for corporates - Worked on 5 major product enhancements which led to addition of 10 new clients
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Education
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2020 - 2021
Saïd Business School, University of Oxford
Master of Business Administration - MBA, Sustainability, Strategy -
2020 - 2021
IFSTAL - Interdisciplinary Food Systems Teaching and Learning
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2010 - 2012
XLRI Jamshedpur
Postgraduate Diploma in Business Management, Marketing/Marketing Management, General -
2004 - 2008
National Institute of Technology Tiruchirappalli
B tech, Instrumentation -
1990 - 2004
Jawahar Vidyalaya
Class XII
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