Digital Marketing Associate

• Jun 2023 - Present

Social Media Executive

• Oct 2022 - Jun 2023

Social Media Marketing & Communications • SEO: Understood the automotive sector & reworked their existing keywords after a thorough SEO audit with updated H1 tag, H2 tag, Alt text, Meta tag, and description. • Email Marketing : Hubspot email marketing catered to investors and customers for regular updates on time-to-time basis. • Content : Development performance SEO-drive content for blogs intending to dispel the myths around EVs, Davos update & the future of EVs. • Social Media: Ideated and created a social media calendar, then generated content for all social media channels. • Digital: Analyzed and set up a medium blog page for the company, along with developing the existing website after identifying the broken links. • Communication: PR handling, providing them with crisp content for authored articles, industry stories, interview opportunities, etc. Also, assisting in hiring the right marketing agency & interns for social media marketing. Show less

Assistant Digital Marketer - SEO Strategy

• Dec 2020 - Oct 2022

Digital Media Marketing• SEO: Understanding International fashion industry & successfully ranking the webpage on Google with a performance-driven SEO strategy with Ubersuggest (Shopify) & eRank (Etsy). • Web Development : Product listing & maintaining inventory data on Shopify, Etsy & Pinterest. • Content : Generating CRO by writing captivating & engaging content for the website. • Email Marketing : Klaviyo Email marketing while collaborating with the graphics team. • Organic marketing : Introducing ethnic pet clothing line & organically ranking it as No.1 in the USA through SEO. • Expansion: Developed new design collection boards & brand portfolio to collaborate with global retailers. Show less

Junior Fashion Writer & SEO Strategist

• Oct 2020 - Dec 2020

Junior SEO Strategist,Junior Content Writing1. Writing engaging fashion blogs2. SEO optimized content targeting Indians living in the States3. Product marketing on social media platforms like Shopify, Etsy, and Pinterest

Creative Head & SEO/SEM Specialist

• Jan 2022 - May 2022

Endeavor, NYFW: NXT Participant

• Sep 2020 - Oct 2020

Endeavor, NYFW: NXT Participant • A free virtual training program that aims to provide aspiring fashion professionals with insights, information and tools to help them enter, succeed and make a change in today’s fashion industry • Participated in the 9 virtual fashion foundational “101” programs • Engaged in livestream conversations with industry leaders and workshops supplemented with archival runway shows, presentations, and talks. Programs were led by Rebecca Mikoff, Jason Wu, Misa Hylton, Christian Cowan, and models Chanel Iman, Emily DiDonato, Nouri Hassan, Zach Miko, and more • Accessed 30+ hours of fashion-related content throughout the program Show less

Content Development

• May 2020 - May 2020

Developing optimized content targeting potential clients seeking for Image/Fashion Consultancy - Writing engaging yet awareness-raising blog (Impact of Covid-19 on Fashion Industry: Threat and Opportunity) Developing optimized content targeting potential clients seeking for Image/Fashion Consultancy - Writing engaging yet awareness-raising blog (Impact of Covid-19 on Fashion Industry: Threat and Opportunity)

Fashion Production & Textile Intern

• Feb 2020 - Feb 2020

Denim Production for Brands like Aeropostale, Flying Machine, Reliance Fashion, etc., 1. Research in terms of various types of machinery for denim production 2. Training regards to various types of cutting, bleaching/washing process, production, and post-production process for denim. Denim Production for Brands like Aeropostale, Flying Machine, Reliance Fashion, etc., 1. Research in terms of various types of machinery for denim production 2. Training regards to various types of cutting, bleaching/washing process, production, and post-production process for denim.

Fashion Design Intern

• Dec 2019 - Feb 2020