Marketing Consultant

• Sep 2022 - Present

Marketing Communications Manager

• Apr 2016 - Jan 2022

FCIPL, BenagaluruResponsibilities:Marketing Strategy: Responsible for making promotional plans to maximize profit & budgeting with ROI. Managing entire Through the Line marketing activities and events. E-commerce Channel Sales: On-line Channel Sales and accounts management. MIS, Data driven Analysis and Decision making to form strategy.Social Media Marketing: Responsible for Facebook, Blogging, twitter, Google+ handling of company.Digital Marketing: ORM, SEO, SEM, Google Adword, Web analytics, Google analytics & monitoring KPIs & performance of the campaign.Marketo Campaign Management: Promotion of digital products/platforms and analysing reports, Tracking responses & behavioural study.Collateral building/Content Writing: Writing content and designing layout for collaterals like Banners, Advt.’s, EDM, Newsletters, brochures, flyers Social Media, Blogs, etc.PR/Marcom Activities: Brand building & Client Account Management, Internal Communications Media & Public Relations.Affiliate Marketing: Referral schemes creation & validation during new project launch, ready-to move-in projects during festive and strategic sale out. Show less

Assistant Marketing Manager

• Mar 2014 - Mar 2016

Responsibilities:• Event management handling of the company – Online & offline launching of the new Project, finalization of expo & conducting it full fledge.• Lead management from online & offline channel.• Freezing the online partner (Magic bricks, common floor, India property, 99acre etc.)deals for target market lead generation.• Lead generation, lead management & conversion of site visits.• Complete set up of tele-marketing department & restructuring & implementing of new Reporting process.• Formulating strategies to expand customer base in the marketing area as well as achieving maximum profitability and growth in line with company vision and values.• Chalking out a full-fledged business plan for development, enhancement of sales revenue of existing and future properties. Researching and providing updates on market condition to Chairman and Vice Chairman.• Making detailed presentations and responding to specific queries pertaining to ROI, lock-in periods, investment portfolios, etc.• Proactively engaged in formulation of marketing budgets & sales incentives for every quarter for management reference. Marketing Budgeting & Process Gap Analysis.• Liaising with other real estate agents/ property consultants and team members.• Creating weekly / monthly/quarterly reports on status of work pertaining to sales and site visits. Monitoring day-to-day functions of sales and ascertaining after-sale satisfaction.• MIS Reporting & Business Data Analysis, Business requirement gathering & executing business operations.• Running sales campaigns in the target accounts / verticals both offline & online.• Supporting sales head on business planning and reporting & execution. Show less

Marketing Exceutive

• Jun 2010 - Mar 2011

Responsibilities: • Fest Manual Creation & SWOT Analysis for Sharda Group of Colleges. • Implementation of the Combined Techno-Management & Cultural Fest of SGI • Student Barometer Management Survey • School Connect Program & Innovation Day • Team Member in Admission Process of SGI – 2011 Responsibilities: • Fest Manual Creation & SWOT Analysis for Sharda Group of Colleges. • Implementation of the Combined Techno-Management & Cultural Fest of SGI • Student Barometer Management Survey • School Connect Program & Innovation Day • Team Member in Admission Process of SGI – 2011