Archana Balakrishnan

Manager-Digital Marketing & Services at Dr. Willmar Schwabe India Pvt. Ltd.
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Noida, Uttar Pradesh, India, IN
Languages
  • English,Hindi,Oriya,Malayalam -

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Google Ads Essential Training
    LinkedIn
    Jun, 2021
    - Nov, 2024
  • Certification In Digital Marketing from Sikkim Manipal and Edupristine Academy
    Sikkim Manipal University - Distance Education

Experience

  • Dr. Willmar Schwabe India Pvt. Ltd.
    • India
    • Alternative Medicine
    • 100 - 200 Employee
    • Manager-Digital Marketing & Services
      • 2017 - Present

    • Assistant Manager-Digital Marketing & Services
      • 2014 - 2017

       Develop and Manage the digital strategy of Schwabe India Coordinate with online partners / agencies for implementing the digital strategy Develop and Execute the annual digital marketing plan as per the social media calendar Ownership of all social media channels of Schwabe India SEO and SMM activities Manage the online distribution channel Drive the online sales Manage pricing for online sales Manage E-CRM activitiesJob Responsibilities: Corporate Communications Develop and Implement the Communication Plan Develop the Content for Corporate Communication Liaison for Public Relation activities Coordination with agencies for execution of marketing program Sourcing of marketing collaterals Manage Corporate eventsSelected Achievements Digital Marketing Increased average Online Sales from Rs 2.5 lakhs per month to Rs 18.0 lakhs per month in a period of 3 years Launched Android and IOS app for Schwabe India Introduced new online sales channels for Schwabe India through sites like 1mg.com, healthmug.com Made Schwabe India website mobile friendly Added Social login to Schwabe India website Added recently viewed products/best-selling products on the shopping page. Re-designed the checkout pageCorporate Communications Successfully liaised with QC department /Purchase /Finance for the launch of four new products (Damiaplant/Tussistin/Alpha TS/Ginseng 1x), registering a growth of 20-30% growth YoY.  Designed the communication plan and collaterals for new product “Damia Plant” Activated Schwabe India brand in select health care magazines like Grishobha”, “Sakhi”, and “Sananda”. Launched the corporate video Managed the participation of Schwabe India in industry specific exhibitions like IITF, Arogya, and LIGA.

    • Senior Marketing Officer
      • Sep 2008 - 2014

      -Co-ordinated for Marketing collaterals-Event Management-Developed product promotion schemes

  • The Park Hotels
    • Hospitality
    • 700 & Above Employee
    • PR Executive(Corporate Communications)
      • Jun 2005 - Jun 2006

      PR Executive in Corporate Communications Deptt.

  • Tex Corp Ltd.
    • Textile Manufacturing
    • 1 - 100 Employee
    • Management Trainee
      • May 2004 - Jun 2005

      Management Trainee

Education

  • Rourkela Institute of Management Studies, Rourkela
    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
    2002 - 2004
  • Utkal University
    Master’s Degree, English Language and Literature/Letters
    2000 - 2002
  • Govt.College,Rourkela
    Sambalpur University, English, Psychology
    1998 - 2000

Community

You need to have a working account to view this content. Click here to join now