VP Marketing and Sales

• Jan 2019 - Present

Senior Sales Manager

• Oct 2016 - Dec 2018

Technical Sales Manager, Pressure Vessels

• Aug 2011 - Sep 2016

My core responsibility includes sales engineering, market intelligence, and business development. I provide strategic leadership in order to enhance our reputation, and maintain our global presence.• Develop and execute marketing strategy for the company's Pressure Vessel business sector.• Analyze inquiries, prepare and present technical and commercial proposals, follow up tenders, negotiate and close deals.• Develop a comprehensive understanding of clients needs and expectations, and design strategies necessary to maximize their satisfaction and meet their long-term requirements.• Identify new prospects, validate and qualify them, and engage with new clients to propose our solutions and ultimately secure the business opportunities.• Manage multiple projects simultaneously (annualy 10+ projects, 50K$ up to 3M$ each).• Apply ERP system while defining, planning and managing scope, cost and schedule baselines. • Maintain client information and opportunities within the Client Relationship Management system.• Share market research findings with product development and design department, and initiate product improvement leads.• Develop and maintain strong relationship with key clients, and strategic suppliers.• Actively monitor the industry business environment to determine optimal competitive positioning.• Participate in managerial Group Decision Making and actively contribute to support the sustainable growth of the company.I have developed an integrated e-marketing strategy for Deform, managed launching a new website including an email marketing platform, and created a LinkedIn profile for the company. Managing this cost effective and modern marketing method is a part of my responsibility.

Sales Engineer / Project Manager

• Feb 2009 - Jul 2011

As an expert in Pressure Vessel business area, I performed sales engineering, business developement and project managment duties for a world-class custom manufacturer.• Performed Forecasting, Estimation and Proposal preparation, and Selling of Pressure Vessel components and Spherical Tanks to Oil & Gas, Nuclear and Pulp and Paper industries.• Analyzed inquiries, defined scope of work and provided clients with competitive offers.• Performed mechanical design for pressure vessels during estimation based on ASME codes using PV-Elite.• Defined and sequenced manufacturing and testing activities, and registered them in ERP system.• Initiated complete MRP for awarded projects, developed project charters and handled internal kick-off meetings.• Managed about 10 projects annually (order values from 50K$ to 3M$).• Followed up offers, monitored competitors, analyzed feedbacks and provided management with required information for making business decisions and defining pricing strategy.• Travelled regularly worldwide to visit my clients and participate in exhibitions and conferences.I performed market development functions for EAME, Canada, Brazil and Russian markets and improved company’s supply chain in order to provide competitive solutions to new markets. As a resault several new leads were identified, converted into opportunities and finally into new revenue.

Service Department Manager

• Jan 2007 - Feb 2009

I provided strategic leadership, and enabled my team to provide value-adding customer solutions, drive customer loyalty, and maximize company's revenue and profitability. I was honored to be selected and awarded as '​'Manager of the Year 2008'​'​ for the Dealership. • Implemented business development functions for a new dealership, established and maintained relationships with new and existing clients, and Managed key accounts.• Managed the service business with an annual budget of $10M, with a special focus on CSA projects in Oil & Gas, Mining, Construction and Telecom sectors. • Led three territorial service centres with special focus on HSE regulations.• Established a realistic KPI system and encouraged the service team to use a KPI-based common language within the entire department.• Analyzed machine type/population in different territories and established 2 Caterpillar certified 5S service centers in right POPs, and shortened service lead time by 66%. • Acquired HR resources and improved their competencies through following training programs.• Managed an 8M$ CAT 3500 series engine overhaul project for Oil off-shore and on-shore rigs. • Visited fields regularly and discussed technical and commercial issues to customers and our team.• Participated in company's ERP improving committee, for changing the system from DBS to SAP. • Provided management with projects status reports, updated risk registers and risk response plan.• Participated in several Caterpillar training programs, conferences and exhibitions.• Highly Prioritized HSE and Contamination Control policies.• Studied an engine test-stand (dynamometer) installation case for CAT 3500 engine series.

Managing Director

• Jan 2005 - Dec 2006

The position was offered to me after a series of achievements that I had in my first five-years within the company. I enjoyed dealing with variety of new challenges, and experienced a fantastic growth during this period.• Prepared business plan and annual budget plan, presented them to board, acquired board's approval, and managed the company according to the approved plans.• Created a more responsive, market- driven and profitable organization through changing the company’s traditional functional organization to a strong matrix organization.• Redefined fabrication, procurement, finance, project management, HR, and communication processes along with organizational restructuring.• Functioned as a controlling PMO, provided support to project managers and required compliance.• Managed project status meetings with project and department managers.• Granted repeat-orders from our clients through delivering high-quality products and services, and performing professional kay account management.• Improved company's career development programs and encouraged employees for active participation. • Performed keen observation through regular visiting of workshops and job sites.

Lead Mechanical Engineer / Project Manager

• Mar 2000 - Dec 2004

I joined Sazokar to manage establish a new business sector. As an experienced custom manufacturer for Mining and process industries, Sazokar aimed for a strategic move to Oil & Gas market sector in order to improve its revenue & profitability, and ensure business sustainability.• Acquired engineering HR, and mobilized the company with required codes and standards such as ASME, BS, API and TEMA; and design software such as PV Elite, HTFS and Tank.• Worked closely with Management, Production, QC and Procurement departments and improved company processes in line with the requirement of Oil & Gas market sector.• Led a team of five full-time design engineers and draftsmen, and one part-time welding engineer.• Reviewed, verified and approved design calculations, FE analysis, drawings and MTOs for variety of pressure vessels and storage tanks.• Performed detail design for three cold service spherical tanks including code calculations in accordance with ASME Sec VIII Div. 2, and worked closely with client and with an ASME PE and got approval from both parties.• Prepared field installation procedures for spherical storage tanks including Erection, Welding, NDT, PWHT and Hydrostatic testing according to ASME codes and project specifications.• Managed several projects (up to 4M$ each) for Oil & Gas, Petrochemical and Sugar industries.• Prepared several EPC tender packages for Desalting Units, Flare Systems, and Tank Farms in close collaboration with world-class European partners.We proudly achieved all the objectives defined in the company strategic plan. As a well reputable vendor approved by main Oil & Gas clients; Sazokar successfully handed over several projects together with its European partners such as GBA Flare Systems (UK/Italy) and Deform (Sweden).

Pressure Equipment Design Engineer

• Mar 1998 - Feb 2000

I started my career with a world-class custom manufacturer, which fabricates Pressure Vessels, Storage Tanks, Heat Exchangers, and Industrial Boilers. I worked with designing and fabrication of variety of pressure equipment for an MTBE plant project.• Participated in detail designing of 35 Pressure Vessels, 12 Towers, and 10 high pressure Reactors.• Performed code calculation for pressure equipment according to ASME Section VIII Div. 1 using manual calculation, customized programs and PV Elite software. • Designed Storage Tanks according to API 650 using in-house programs and TANK software. • Prepared General assembly and detail drawings for pressure vessels including Shell & Head, Nozzle & Manhole, Support, Lifting Lugs and Ladder & Platform drawings using AutoCAD software.• Prepared Material Take Off (MTO), and created Bill of Materials (BOM) for pressure equipment.• Revised project documents, and provided team leader with regular progress and status reports. • Led a team of two draftsmen and checked all drawings before issuing for client approval.• Provided technical support to Tendering and Procurement departments.• Visited fabrication shop in a regular basis and participated in technical meetings.Employee training was a part of our company’s policy, and I benefited from participating in ASME Sec. II, V and VIII on-the-job training courses, presented by The Japan Steel Works (JSW) expats.