Experience

Lexicon Labs

• United States
• Technology, Information and Internet

• Head of Product

  • Mar 2022 - 1 year 10 months

  Los Angeles, California, United States Web/mobile product solutions to drive business value for Fortune 500 Companies. MGM, LiveNation, Execute product vision/strategy to improve customer experience. Cultivate strong relationships with stakeholders to validate program success, including tech partners, sales, marketing, customer support, and business development. • Outlined team’s product roadmaps, including business cases, user stories, customer experience, and rapid delivery. • Leveraged a customer-backed and… Show more Web/mobile product solutions to drive business value for Fortune 500 Companies. MGM, LiveNation, Execute product vision/strategy to improve customer experience. Cultivate strong relationships with stakeholders to validate program success, including tech partners, sales, marketing, customer support, and business development. • Outlined team’s product roadmaps, including business cases, user stories, customer experience, and rapid delivery. • Leveraged a customer-backed and evidence-based approach to define, implement, and offer product roadmap and strategy. • Translated product strategy that aligned with customer needs for maximal impact across parallel product efforts. Show less



iTradeNetwork, Inc.

• United States
• Software Development
• 100 - 200 Employee

• Vice President of Product Management

  • Feb 2021 - Feb 2022

  Dublin, California, United States $125M in revenue, $50M EBITDA. iTrade is the #1 procurement software. $10M. My clients included Krogers, Albertsons, Trader Joes, Whole Foods, Sysco & 20+ • Managed and built upon the existing product team to that which consisted of 2 Directors of PM, 8 Sr. & Mid level PMs. 7 designers, and over 50 engineers. • Established companies Product Development Lifecycle process from Business Strategy - Product Strategy - Opportunities & Solution Discovery - Experiments - Launch &… Show more $125M in revenue, $50M EBITDA. iTrade is the #1 procurement software. $10M. My clients included Krogers, Albertsons, Trader Joes, Whole Foods, Sysco & 20+ • Managed and built upon the existing product team to that which consisted of 2 Directors of PM, 8 Sr. & Mid level PMs. 7 designers, and over 50 engineers. • Established companies Product Development Lifecycle process from Business Strategy - Product Strategy - Opportunities & Solution Discovery - Experiments - Launch & Learn. • Created company “Product Playbook” which outlined the available research models, documentation templates, testing standards and post release data analysis that would result in achievement of the North Star and other KPI metrics. Improved release track by 30% • Built and released a net new AI analytics data dashboard product targeted at enterprise $10B+ companies. Outlined business strategy, program, portfolio and project requirements. Aligned budget & resources allocations. Key Achievements • Delivered new AI analytics platform ahead of schedule with immediate adoption from core customer base and acquired 6 net new customers within 1 quarter of launch. • Realized an immediate $2M in net revenue retention and $8M in new logos. Show less



Zuum Transportation, Inc.

• Co-Founder & Head of Product

  • Mar 2017 - Jan 2021

  Irvine, California, United States From $0-$15M in revenue. Zuum is a rapidly growing tech startup transforming the $1.2 trillion logistics industry. Lead $20M Series A funding Plug and Play Ventures Built global cross functional product team from the ground up consisting of 8 PMs, 40 engineers and 10 designers working within both an agile scrum & kanban product development lifecycle. • Developed the core qualitative / quantitative methodologies along with their analytic metrics used to assess customer needs for… Show more From $0-$15M in revenue. Zuum is a rapidly growing tech startup transforming the $1.2 trillion logistics industry. Lead $20M Series A funding Plug and Play Ventures Built global cross functional product team from the ground up consisting of 8 PMs, 40 engineers and 10 designers working within both an agile scrum & kanban product development lifecycle. • Developed the core qualitative / quantitative methodologies along with their analytic metrics used to assess customer needs for each product roadmap creation. Instituted statistical Bayesian & Frequentist analysis for A/B Testing. • Established companies vision & strategy and aligned those with specific OKRs, analytics and risk thresholds to achieve revenue of $10M and user growth of 50,000 MAU truck drivers within 3 years. • Conducted competitive and market analysis, coordinated with marketing team and set go-to-market strategy. Resulting in establishing our product-market fit and accurate competitive pricing model for an MVP delivery within 6 months. • Established our human centric iterative product development process from initial solution discovery, rapid prototyping & A/B Testing to developer handoff. Increased velocities by 10%, while maintaining SUS scores over 95%. • Maintained a rapid product release cadence by building backlogs based on user feedback with buy in from stakeholder and cross functional team. Implementing analytic tools to measure and track velocity, burn down and sprint progress. • Coordinated releases, measured KPIs after each release & aligned with business initiatives. Analyzed adoption, usage, retention & optimization of each release with feature flags, redirection & multivariate rollouts. Key Achievements • Released 6 products within the logistics market with MAU of 50,000 drivers, 5,000 brokers, 10,000 shippers. • First to market long haul mobile delivery apps. 2 years before Uber. • Created Broker SaaS application which increased annual revenue from $2M to $10M within 2 years. Show less



Nextpro (Acquired by BallerTV)

• Head of Product

  • Jan 2016 - Mar 2017

  Greater Los Angeles Area 0-1 Startup. Grew to $10M in revenue. Largest club and league recruitment application in the US. Over 200,000 customer. Lead $4m Series A Tech Coast Angels Created in-house product team of 20, including product managers, engineers, designers and product marketing. Sourced and trained offshore support and production team of 25. Created seamless cross functional for end to end platform & content delivery. Optimized release train and reduced cost by 20% YoY. • Transitioned existing… Show more 0-1 Startup. Grew to $10M in revenue. Largest club and league recruitment application in the US. Over 200,000 customer. Lead $4m Series A Tech Coast Angels Created in-house product team of 20, including product managers, engineers, designers and product marketing. Sourced and trained offshore support and production team of 25. Created seamless cross functional for end to end platform & content delivery. Optimized release train and reduced cost by 20% YoY. • Transitioned existing in-house streaming service infrastructure to a colocation/cloud based system decreasing video delivery time by 40% on 250TB of data transfers per year. Increased ROI per customer by 40% per transaction. • Developed companies first software distribution system for video sales and delivery. Increasing sales by $2m while reducing the cost of video delivery by 35%. • Spearheaded in-house content management system build which resulted in a 25% faster post production processing of uploaded video content. • Transitioned the company from a single transcode system and developed our own transcoding script from FFMPEG and hosted it on multiple colocation and on-premise servers, reducing transcoding time by 45%. • Led design and full stack development team in new consumer OTT platform build. Conducted cost benefit analysis/ ROI analysis and customer analysis in product prioritization backlog and roadmapping. • Proactively captured customer feedback and analysis through structured channels and implemented value add features within the sales checkout system to increase sales conversion rates of secondary offerings by 30% Key Achievements • Lead team to $4M in Series A funding closed with TechCoast Angels • Introduced company’s first enterprise model within our new OTT platform which opened the doors for Baseball & Softball video distribution and $2M of new ARR. Show less



Vidiyo (Acquired by NextPro)

• United States
• Entertainment Providers

• Founder & Head of Product

  • Dec 2014 - Dec 2015

  Los Angeles Metropolitan Area Design and developed an OTT and Ad tech iOS, Android and web application with multi channel, episode and show capability within 6 months. Architected the metadata taxonomy tied to recommended shows presented to viewers. • Executed full design sprints with 20 targeted end users. Designed UX UI of 150 iOS, Android and responsive web pages with empty states. Prototyped, ran usability tests and wrote project brief, requirements & specs within 1 month. • Conducted market analysis on… Show more Design and developed an OTT and Ad tech iOS, Android and web application with multi channel, episode and show capability within 6 months. Architected the metadata taxonomy tied to recommended shows presented to viewers. • Executed full design sprints with 20 targeted end users. Designed UX UI of 150 iOS, Android and responsive web pages with empty states. Prototyped, ran usability tests and wrote project brief, requirements & specs within 1 month. • Conducted market analysis on comparative video ad tech platforms. Used study to architect our backend ad tech metadata structure and web interface for ad insertions within relative keywords, channel & content. Completed roll out ahead of schedule and 20% below budget. • Hired development team of 5. Established key initiatives, roadmaps and prioritized backlogs. Monitored epic & sprint burndowns daily. Ran weekly retrospectives to maintain quality releases. Launched beta campaign within 6 months. Key Achievements • Software Acquired by NextPro through Techcoast Angel investment into NextPro Seed Round Funding • Designed, Architected and developed 2 mobile video distribution apps with embedded Ad tech within 6 months. Show less



BeyondVIP

• United States
• Software Development

• Founder / Head of Product

  • Jan 2010 - Dec 2014

  Greater Los Angeles Area • Hired and a led team of 15 engineers, 3 designers, 2 project & 2 marketing managers for development and go-to- market for the first cloud based CRM & reservation management platform for the nightlife and hospitality industry. • Defined product strategy & requirements by conducting design sprints with stakeholders & vendors. Discovered market need and developed the first mobile Host/Promoter application with beta launch within 4 months. • Established conversion funnel and metrics… Show more • Hired and a led team of 15 engineers, 3 designers, 2 project & 2 marketing managers for development and go-to- market for the first cloud based CRM & reservation management platform for the nightlife and hospitality industry. • Defined product strategy & requirements by conducting design sprints with stakeholders & vendors. Discovered market need and developed the first mobile Host/Promoter application with beta launch within 4 months. • Established conversion funnel and metrics for fix vs fuel analysis. Implemented Design Thinking practices to assess which factors to prototype & test. Built company’s hypothesis models, OKRs & KPIs while minimizing biases. • Lead sales and marketing team to close the largest national hospitality Group SBE, generating $100,000 in MRR. Key Achievements • Deployed to SLS Vegas Hotel Grand Opening, Bellagio, MGM and over 40 nightlife venues nationwide. • Reservation management system transacted over $25 Million in reservation bookings within Show less



TD

• Pakistan
• Technology, Information and Media
• 1 - 100 Employee

• Product Engineer

  • Sep 2007 - Dec 2009

  San Diego Metropolitan Area Author and manage sprint/product backlogs collaborating with the product owner to prioritize user stories. • Perform user acceptance testing with business and development team to ensure accuracy and validity of features. • Identify and troubleshoot performance issues, such as data discrepancies, on an application and database level to ensure application integrity. • Collaborate with stakeholder groups to identify tasks and dependencies to ensure on-time, quality delivery… Show more Author and manage sprint/product backlogs collaborating with the product owner to prioritize user stories. • Perform user acceptance testing with business and development team to ensure accuracy and validity of features. • Identify and troubleshoot performance issues, such as data discrepancies, on an application and database level to ensure application integrity. • Collaborate with stakeholder groups to identify tasks and dependencies to ensure on-time, quality delivery of deliverables. • Efficiently managed multiple projects while meeting critical deadlines. Show less