Marketing Manager

• Sep 2019 - Present

Manager, Marketing Communications: Home Services and Health

• May 2018 - Mar 2019

• Launched the business-critical TELUS Rewards program, exceeding all year one activation and redemption goals • Member of a VP-led small internal team of 12 marketing leaders tasked with re-imagining the TELUS go-to-market process to eliminate roadblocks, reduce delays and establish marketing culture norms • Client-side leader in lowering agency direct response communication go-to-market timelines and costs by 10% • Established Adobe Analytics Executive and Team Member dashboards for communication optimization

Manager, Marketing & Communications

• Dec 2008 - Dec 2017

• Launched all public sport, health and wellness services for Vancouver 2010’s premier Olympic Venue • Helped grow the business to over 1 million visitors annually (becoming BC’s second largest attraction) and achieve revenue growth from $1.49M to $10.35M from 2009 - 2017. • Launched North America’s first and only official Olympic Museum, in cooperation with the International and Canadian Olympic Committees • Negotiated an Olympic first: associating non-Olympic sponsors with Olympic Venue programming, resulting in eight major corporate sponsors providing over $2 million in financial support • Was the media spokesperson for thousands of articles and on camera interviews totaling hundreds of millions of views globally • Landed the Oval as the official western event location for CBC’s Hockey Day in Canada four years in a row, exceeding event attendance targets and gaining national media exposure for the City of Richmond • Built and managed the facility’s multiple websites and social media accounts, leading to double digit growth on all platforms every year

Owner

• Jan 2002 - Nov 2010

• Began as a freelance copy writer in 2002 and grew the business into a nationwide network of freelance creative personnel, including copy writers, designers and web programmers • Responsible for business development, project assignment and creative supervision • Inspired the employees at Canadian Tire by writing the video script entitled “Passion, Pride and Progress” for their Annual General Meeting • Began as a freelance copy writer in 2002 and grew the business into a nationwide network of freelance creative personnel, including copy writers, designers and web programmers • Responsible for business development, project assignment and creative supervision • Inspired the employees at Canadian Tire by writing the video script entitled “Passion, Pride and Progress” for their Annual General Meeting

VP, Brand Strategy

• Sep 2003 - Nov 2008

• Led the Brand Strategy Department of this small boutique advertising agency, focusing on outdoor adventure gear product branding for major brands such as The North Face, Marmot, and Big Agnes • Won five major “Gear of the Year” awards in Backpacker and Outside magazines • Led the Brand Strategy Department of this small boutique advertising agency, focusing on outdoor adventure gear product branding for major brands such as The North Face, Marmot, and Big Agnes • Won five major “Gear of the Year” awards in Backpacker and Outside magazines

Vancouver Street Team Coordinator

• Mar 1998 - Sep 1998

Manager of Special Events

• Mar 1997 - Sep 1997

Community Outreach & UBC Mascot

• Sep 1996 - Mar 1997