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Aradhana Khowala

Chief Executive Officer & Founder at APTAMIND PARTNERS

Contact Information

us****@****om

(386) 825-5501

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Location

London, England, United Kingdom, GB

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Chief Executive Officer & Founder
- Jan 2008 - Present
Aptamind Partners is a global private client advisory firm that helps ambitious leaders in governments, emerging destinations, public and private sector firms and increasingly social-sector organisations understand the impact of tourism as a change agent. It's unique proprietary approach produces privileged insights and finely calibrated strategies by combining hard data, social sentiment analysis, and on-the ground investigative research backed by a network of best-in-class experts to unlock new sources of growth especially in challenging times.Aptamind’s team has decades of experience dedicated to travel, tourism, and hospitality and work in over 75+ countries, and has advised governments, industry policy makers, family offices, UHNW investors, global and local corporations and international strategy consultants. As a firm we are very focussed on sustainability and the social impact of tourism and always looking to work with partners who resonate our passion for these topics. Aptamind was formerly (between 2008 and 2016) called Bridge.Over Group headquartered in Geneva, Switzerland.

Chair of the Global Advisory Board
- Mar 2018 - Present
Red Sea Global is one of the world’s most visionary developers behind the most ambitious, luxury, regenerative tourism destinations facilitating a new sustainable tourism industry in the Kingdom of Saudi Arabia. A key part of Vision 2030, Saudi Arabia’s ambitious blueprint for the future, Red Sea Global is wholly owned by the sovereign wealth fund of Saudi Arabia Public Investment Fund (PIF) and will drive the development of THE RED SEA, AMAALA as well as another dozen projects along the west coast of Saudi Arabia. Announced by His Royal Highness Mohammad bin Salman bin Abdulaziz, Crown Prince, Prime Minister, and Chairman of the Council of Economic and Development Affairs and of PIF in 2017 and the new tourism destinations will be developed around several unique treasures: 200km of untouched coastline; over 50 pristine islands and lagoons; nature, with thriving coral reefs and marine life; mountains and dormant volcanoes; and heritage sites. A global pioneer in responsible development, RSG is delivering projects that actively enhance the wellbeing of guests, communities and environments.The Global Advisory Board has the mandate to help set The Red Sea Project, AMAALA as well as the other projects planned agenda to develop and implement a new international standard in environmental protection and restoration, sustainable development, innovation and luxury tourism in the Kingdom and beyond.

Non-Executive Director & Chair of Compensation and Nomination Committee
- Nov 2019 - Present
Elaf Group is a wholly-owned subsidiary of publicly listed multi asset holding company (SEDCO Holding) with operations across MENA region and South Asia. As the leisure arm of SEDCO Holding, Elaf leads the Saudi Arabian market in religious tourism, travel and hotel operations. The company owns and operates a chain of three-, four- and five-star hotels and since 1981 has grown into the market’s premier name in religious tourism services.As a family business, the SEDCO Group prides itself on demonstrating the competitiveness of Shariah-compliant financing and investment solutions across its global operations and has an exceptional track record of corporate governance which has been recognised as best in class regionally.

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