Aqeelah Hassim
Brand Strategist | Cultural Decoder & Business Humanizer at Innate Motion- Claim this Profile
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English Native or bilingual proficiency
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Afrikaans Limited working proficiency
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Bio
Yasmin Kathoria
Aqeelah is a rare talent with strong creative and strategic skill. She is highly values driven and this reflects in the exceptional content and relationships she builds. She is always the first point of call on new projects as people love working with her calm energy, expertise and optimism!
Yasmin Kathoria
Aqeelah is a rare talent with strong creative and strategic skill. She is highly values driven and this reflects in the exceptional content and relationships she builds. She is always the first point of call on new projects as people love working with her calm energy, expertise and optimism!
Yasmin Kathoria
Aqeelah is a rare talent with strong creative and strategic skill. She is highly values driven and this reflects in the exceptional content and relationships she builds. She is always the first point of call on new projects as people love working with her calm energy, expertise and optimism!
Yasmin Kathoria
Aqeelah is a rare talent with strong creative and strategic skill. She is highly values driven and this reflects in the exceptional content and relationships she builds. She is always the first point of call on new projects as people love working with her calm energy, expertise and optimism!
Credentials
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Odyssey Planning - Life Design
Stanford OnlineOct, 2022- Nov, 2024 -
Organizational Design Thinking Practitioner
IBMAug, 2021- Nov, 2024 -
Purpose Engineer
Purposehood®Feb, 2021- Nov, 2024
Experience
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Innate Motion
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Business Consulting and Services
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1 - 100 Employee
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Brand Strategist | Cultural Decoder & Business Humanizer
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May 2019 - Present
Innate Motion is a leading global marketing and consulting firm for: purpose-led brand strategy, people & cultural research, activation & innovation and change engagement transformation. My global work: The Coca Cola Company USA L'Oreal Paris / Middle East Unilever Global Danone Global and West Africa SC Johnson USA/ EU The Livekindly Co Germany / Sweden / UK / USA SKYY Vodka USA/ AUS PZ Cussons Nigeria/ Africa BIC France and more I also lead the IM podcast series and other company marketing streams. Category expertise: Gen Z/ Millennial markets, Plant Based Foods FMCG and Beauty.
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The Body Shop
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United Kingdom
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Retail
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700 & Above Employee
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Youth Advisory Board Member
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May 2022 - Present
2022 Global Youth Collective Board 2022 Global Youth Collective Board
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Beauty Revolution
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South Africa
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Online Audio and Video Media
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Brand Manager | Head of PR and Influencer Marketing
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Aug 2018 - Mar 2021
I was part of the founding core team of Africa's boldest digital beauty community and tech x beauty start up and IRL festival @beautyrevolution_za. During my time I contributed to getting 300+ media attending the festival, 100+ pieces of press coverage, and 10 000+ attendees walking through the door. Management of digital marketing and media campaigns, management of events, activations and sponsor relationships, P & L marketing budget, influencer/VIP guest management, monitoring of market & consumer trends. (Beauty Revolution is a part Innate Motion-owned venture hence the timeline overlap)
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Scout PR & Social Media
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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PR Manager/ Strategist
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Jul 2016 - Aug 2018
Public Relations, Brand Marketing Strategy, Event and Media Launch Planning, Content Creation, Shoot Styling and Coordination, Client and Media/ Influencer Liason, Project and Campaign Management, Social Media Community Management, Strategy and Reporting. Notable Brand Campaigns and Events: Audi x Marie Claire Power Summit 2018Design Indaba 2018 (Managing Online Media and Influencers)Spier Influencer Marketing Campaign 2018 - #SpierMyWayInvestec Cape Town Art Fair 2016 The Yard Restaurant at Silo - Launch/ Brunch Launch/ High Tea Launch Mulberry & Prince Restaurant - Brunch Launch Kat van Duinen - Luxury Fashion Design House Silo Collection Preview 2017La Capra Goat Run 2016 Fairview Harvest Table Spice Route Amos Block LaunchLittlegig Festival 2017Chefs Restaurant Launch 100% Design South Africa Good Food and Wine Show 2017 Launch
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Social Media Community Manager
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Jan 2016 - Dec 2016
Notable Social Media Campaigns: Fairview Kidding Season 2016La Capra Goat Run 2016
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Education
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2013 - 2015
University of Cape Town
Bachelor’s Degree, Print Journalism Production, Media and Writing & Film Studies -
2017 - 2017
Vega School
Brand and Marketing Management, 84 % Pass with Distinction -
2008 - 2012
Maris Stella School
High School
Community
