Apurva Tyagi
Assistant Marketing Manager at Sorich Organics Pvt. Ltd- Claim this Profile
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Bio
Experience
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Sorich Organics Pvt. Ltd
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India
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Food and Beverage Services
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1 - 100 Employee
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Assistant Marketing Manager
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Sep 2022 - Present
Noida, Uttar Pradesh, India # Reporting to the Director of the Company and responsible for developing brand strategy for growth. # Market Research: Conducting market research to identify customer needs, preferences, and trends, analyzing market data, and using insights to inform marketing strategies and tactics. This may include customer surveys, competitor analysis, and data analysis to drive data-driven decision making. # Brand Innovation and New Product Development: Contribute to the development and launch of new… Show more # Reporting to the Director of the Company and responsible for developing brand strategy for growth. # Market Research: Conducting market research to identify customer needs, preferences, and trends, analyzing market data, and using insights to inform marketing strategies and tactics. This may include customer surveys, competitor analysis, and data analysis to drive data-driven decision making. # Brand Innovation and New Product Development: Contribute to the development and launch of new products, including market research, competitive analysis, and packaging design. Assist in creating and executing go-to-market strategies for new products, and monitor their performance in the market. # Advertising and Promotions - To make Marketing Calendar and Marketing Plans (ATL / BTL / Digital) at Trade and Consumer Level for the category, Execute them and Monitor progress. # Market Insights - To keep track of competition in terms of Products, Launches, Trade and Consumer Promotions, Pricing and Packaging. # Marketing Collateral and Content Development: Creating marketing collateral such as brochures, sales materials, presentations, and content for various marketing channels. # Marketing Project Management: Planning, organizing, and managing marketing projects, including timelines, budgets, and resources. This may involve coordinating with external vendors, agencies, and internal teams to ensure smooth execution of marketing initiatives.
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Senior Marketing Executive
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Sep 2021 - Dec 2022
Noida, Uttar Pradesh, India
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VKC Nuts Pvt Ltd
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1 - 100 Employee
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Marketing Executive
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Jan 2020 - Sep 2021
Noida Sector-63
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Marketing Trainee
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May 2019 - Dec 2019
Janakpuri, Delhi
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metric global
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India
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Market Research
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1 - 100 Employee
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Marketing Research Executive
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May 2018 - Jun 2018
Pune Area, India
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Education
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I.T.S mohan nagar Ghaziabad
Master of Business Administration, Marketing/Marketing Management, General -
DAV Degree College Muzaffarnagar
BSc - Bachelor of Science, Physics Chemistry and maths -
Saraswati Vidya Mandir School Muzaffarnagar
Intermideate