Apurva Sarkar
Digital Marketing Analyst at AdLift Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bengali Limited working proficiency
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Bio
Experience
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AdLift Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Analyst
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Sep 2022 - Present
• Develop and execute comprehensive on-page and off-page optimization strategies, including meta tag optimization, content optimization, backlink building, and site structure improvements • Conduct regular website audits to identify technical SEO issues, including crawlability, indexability, and site speed, and collaborate with the web development team to implement necessary fixes • Monitor website performance using Google Analytics and other SEO tools, track key performance indicators (KPIs) such as organic traffic, bounce rate, and average session duration, and provide actionable insights and recommendations to improve website performance and user experience. • Collaborate with content creation specialists and marketing teams to develop and optimize high-quality, keyword-rich content that align with user search intent and SEO best practices Show less
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Celona
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United States
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Computer Networking Products
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1 - 100 Employee
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Product Marketing Intern
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May 2021 - Aug 2021
• Developed presentations and research papers on the capabilities and benefits of private LTE/5G mobile network products for enterprise customers • Created informative visuals displayed on Celona's website detailing all of their private LTE/5G products • Developed boilerplates and templates to streamline requests for proposals and client intake processes • Developed presentations and research papers on the capabilities and benefits of private LTE/5G mobile network products for enterprise customers • Created informative visuals displayed on Celona's website detailing all of their private LTE/5G products • Developed boilerplates and templates to streamline requests for proposals and client intake processes
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Illinois Business Consulting
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United States
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Business Consulting and Services
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200 - 300 Employee
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Project Manager
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Aug 2019 - Aug 2020
• Managed a team of 8 consultants to develop virtual marketing strategies in response to COVID-19 for a multibillion Fortune 5 technology company• Scouted campus organizations to partner with a fraternity rebranding its real estate into a professional LLC
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Consultant
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Aug 2018 - Aug 2019
• Collaborated with a team to conduct research surveys and calls to assist in implementing HR data analytics tools for an insurance company• Created financial models to revitalize failing companies and to invest in new business ventures to increase tourism output for a Native American Tribe• Researched online databases, spoke with industry professionals, analyzed market and competitor trends, and created actionable deliverables for clients
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Perfect Surface - A Valet Living Company
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United States
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Construction
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1 - 100 Employee
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Project Management Intern
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May 2020 - Jul 2020
• Developed a business canvas model for a five year expansion plan, with a breakdown of customer and population trends • Conducted surveys and research on real estate industry trends for apartments • Created a map of potential market penetration opportunities across fifty cities in the United States • Developed a business canvas model for a five year expansion plan, with a breakdown of customer and population trends • Conducted surveys and research on real estate industry trends for apartments • Created a map of potential market penetration opportunities across fifty cities in the United States
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Systems and Structures Member
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Aug 2018 - Dec 2019
• Modeled radiation and orbital heating on components for a satellite project using Siemens NX Space Systems Thermal Simulation • Designed custom structural parts of a CubeSail in Siemens NX 12.0 • Modeled radiation and orbital heating on components for a satellite project using Siemens NX Space Systems Thermal Simulation • Designed custom structural parts of a CubeSail in Siemens NX 12.0
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Education
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University of Illinois at Urbana-Champaign
Bachelor of Science - BS, Aerospace, Aeronautical and Astronautical Engineering