April S.

Business Development Manager at Bill Currie Ford
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us****@****om
(386) 825-5501

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Nadia Bhupsingh

April was one of the best managers I had in the business. She taught me everything that I know today and showed me the ropes in the Sales industry. She opened so many doors for me and I am very thankful to have met her!

Muhammad Usama 🌟✨🚀

I'm gladly honoured to write a recommendation for April Spears April is such a great person. She is very professional in her work. Her biggest strength is her ability to deal with conflicting priorities in high-pressure situations. She never loses her cool which is one of the reasons she stands out as an amazing professional.

Steve Stauning

April is a true superstar when it comes to anything BDC related! She's successfully created and run multiple BDCs for Sales and Service. She has a knack for happily getting the most out of her teams and delivering solid results for her dealerships. I highly recommend April if you're looking for someone to run a business development center or to oversee your operations as a consultant!

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Credentials

  • Writing to Be Heard on LinkedIn
    LinkedIn
    Oct, 2022
    - Oct, 2024
  • Goal Setting: Objectives and Key Results (OKRs)
    LinkedIn
    Sep, 2022
    - Oct, 2024
  • Learning Personal Branding
    LinkedIn
    Aug, 2022
    - Oct, 2024
  • Leading and Motivating People with Different Personalities
    LinkedIn
    Jun, 2022
    - Oct, 2024
  • 15 Secrets Successful People Know about Time Management
    LinkedIn
    May, 2022
    - Oct, 2024
  • Be the Manager People Won't Leave
    LinkedIn
    May, 2022
    - Oct, 2024
  • The Six Morning Habits of High Performers
    LinkedIn
    May, 2022
    - Oct, 2024
  • Becoming an Impactful and Influential Leader
    LinkedIn
    Apr, 2022
    - Oct, 2024
  • Toyota, Lexus, Nissan, Honda, Ford, Chevrolet, GMC Buick, Cadillac, Kia, VW, Subaru, Chevrolet
    Hudson Automotive Group, Inc
    Sep, 2021
    - Oct, 2024
  • Alfa Romeo & Maserati
    ALAN JAY AUTOMOTIVE MANAGEMENT, INC
    Aug, 2021
    - Oct, 2024
  • Chevrolet
    Maher Chevrolet Inc
    Apr, 2015
    - Oct, 2024
  • Nissan, Kia, VW, and Subaru
    Lokey Automotive
    Oct, 2011
    - Oct, 2024

Experience

    • 1 - 100 Employee
    • Business Development Manager
      • Apr 2023 - Present

      I am implementing a BDC for fixed operations shortly. Currently providing support and training to the Internet sales team that already exists. Reconfiguring all aspects of Focus R'N'R CRM's setup to optimize ROI. Developing people skills and roleplaying to increase KPI conversion ratios. I am implementing a BDC for fixed operations shortly. Currently providing support and training to the Internet sales team that already exists. Reconfiguring all aspects of Focus R'N'R CRM's setup to optimize ROI. Developing people skills and roleplaying to increase KPI conversion ratios.

    • Real Estate
    • 1 - 100 Employee
    • Dealer Performance Coach & Consultant 💎
      • Apr 2021 - Dec 2022

      - Onsite Consulting and Training provided for sales and service to improve productivity and profitability through better structure, control, and accountability of dealer operations (open-minded to change, optimal results) - Hands-on Phone Skills Assessment and Improvement: observe, assess, and improve phone and appointment setting skills and execution (one goal - convert on initial contact; supportive TOs if unable to convert) - Management Assessment: clear understanding of current performance and an honest assessment of existing personnel, processes, performance, and quality management; increasing management awareness and engagement (100% buy-in, optimal results) - Monthly virtual performance reviews: a review of previous months' improvements and performance; develop next steps for improvement; repeat monthly improvement reviews for continuous growth (optimizing teams' full potential and providing valuable insights; needed clarity to make executive decisions) Show less

    • United States
    • Retail Motor Vehicles
    • 100 - 200 Employee
    • Corporate Fixed Ops Business Development Director
      • Mar 2019 - Apr 2021

      - Key Contributor recruited by corporate that founded, implemented, and led a corporate-owned fixed-ops BDC located in Florida; seamlessly funneled communications across multiple platforms that boosted a stream of new business across (23) various OEM corporate locations - Commuted monthly to each location; conducted positive, productive meetings; collaborated best practices, sidetracking risk factors; implemented operational changes that catered to market needs and OEM requirements; identified opportunities for further business development/expansion and strategically pursued targeted areas’ - Accountable for timely communications, ensuring efficiency and best-in-class quality delivery of services to diverse audiences; recruited top talent, mentored, and coached with compassionate management skills; strategically scheduled for coverage per OEM knowledge and submitted weekly payroll; and developed/managed a dynamic, dealer-savvy team of (40+) representatives onsite and remotely - Evaluated performance data continuously, positive recognition of goal attainment, incentivized healthy team competitiveness that boosted revenue, service retention, owner loyalty, and customer experience by 300% across (4) Nissan stores, (7) Honda stores, (2) Hyundai stores, (3) Toyota stores, (2) Lexus stores, (2) Ford/Lincoln stores, (2) CJDR stores, (1) GMC store and (1) Chevy store - Orchestrated the launch of a second off-site BDC in East Tennessee for (8) Tri-City stores; solely responsible for the performance metrics of (9) BDRs and (1) Manager; monthly onsite visits, 24/7 support - Optimized VoIP, purposefully structured OEM queues, diminishing hold times, and designed rollover queues objectively, providing a seamless and exceptional phone experience for both the customers and agents - Customized, executed various targeted campaigns that tripled revenue by utilizing various tools within XTIME, Dealerwing, Timehighway, UNOTIFI, VinSolutions, ELEAD, ISERVICE, Text2Drive, and Conversica Show less

    • United States
    • Automotive
    • 1 - 100 Employee
    • Director of New Business Development, Internet Sales, and Operational Success
      • Apr 2015 - Jan 2019

      - Actively recruited to develop and lead Business Development Center for internet sales and service based on exceptional performance in the previous role; implemented and documented CRM processes, phone trees, word tracks (Phone Ninjas), methods for overcoming resistance, process maps, and compensation plans that drove appointments shown for Sales, Service, and Retention - Increased leads to sold ratio from 8.5% to 16.17% within the first month; 300% increase leads to a sold ratio of 32% ✔ 2018 Performance Internet Sales YTD 32% Sold (3249 Delivered out of 10,047 Opportunities) ✔ 2017 Performance Internet Sales YTD 32% Sold (2702 Delivered out of 8,489 Opportunities) ✔ 2016 Performance Internet Sales YTD 36% Sold (2985 Delivered out of 8,334 Opportunities) ✔ 2015 Performance Internet Sales YTD 33% Sold (2768 Delivered out of 8,738 Opportunities) - Averaged 48% market share; highest record achieved 56% (out of the three closest Chevy dealers) - Utilized an essential level of tenacity and strong business acumen to manage all aspects of planning, tracking, analysis, quarterly and annual reporting, revenue recognition, staff training, and development - Managed and led a dynamic team consisting of (4) internet sales associates and (3) appointment coordinators, analyzing and monitoring KPIs to meet and exceed quotas - Crafted and implemented processes and advanced marketing campaigns to increase overall revenue - Improved website user navigation and engagement across all devices, tripled form lead generation by innovated CTAs, and crafted monthly themes branding the dealer's name; increased online presence with creative subject-matter SEO/SEM content along with a clear understanding of Google Analytics - Awarded Dealer of the Year “Mark of Excellence” in 2017 and #1 Volume Dealer for 2016 & 2017 - Produced additional revenue through GAP Claims, Accessories, Collision Estimates, Unsold Sales Services, Facebook, and Equity Mining Show less

    • United States
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Guest Speaker
      • Sep 2013 - Dec 2018

      Presented the BDC success story "How we grew" #1 retention in the state and earned the #1 Nissan Dealer in Florida banner for volume, retention, and loyalty for two consecutive years. Due to the success of that presentation, became a keynote speaker for additional dealer group meetings throughout the US. Presented BDC insights, perspectives, and best practices. Capitalized by leveraging networking and paid consulting opportunities flourished. Presented the BDC success story "How we grew" #1 retention in the state and earned the #1 Nissan Dealer in Florida banner for volume, retention, and loyalty for two consecutive years. Due to the success of that presentation, became a keynote speaker for additional dealer group meetings throughout the US. Presented BDC insights, perspectives, and best practices. Capitalized by leveraging networking and paid consulting opportunities flourished.

    • Business Development, Equity Mining, Owner Loyalty, Marketing, Internet Director
      • Apr 2010 - Apr 2015

      - Promoted to Director of Business Development, Internet Sales, and Service Retention Owner Loyalty - Oversaw dealer operations ensuring success for each variable and fixed - Nissan, Kia, VW, and Subaru - Streamlined, targeted marketing and call campaigns producing increased leads to show/sold rates- Managed newly reorganized division with a keen focus on team performance through adherence to call scripts, best practices, and quality analyses. - Mentored and coached under-performing associates to realize future success- Oversaw all aspects of planning, tracking, analysis, quarterly and annual reporting, and revenue recognition using sound business acumen- Served as Owner Loyalty Manager across all four stores, systems administrator, and social media manager; traveled to OLM conventions, continuously learning and growing; including reputation manager - Recruited top talent and transformed them into dealer-savvy leaders (4) receptionists, (8) internet employees, (2) CSI Representatives-Assistants, and (5) service appointment coordinators- Achieved #1 retention rate in State and #3 in the region for Lokey Nissan in 2013 and 2014, which led to an invitation accepted to be a speaker on our NCM 20 Group in Las Vegas Show less

    • Owner Loyalty Manager
      • Apr 2009 - Apr 2015

      Retained over two-thirds of Lokey Saturn business after General Motors stopped the production of Saturns. Advanced position to OLM, Owner Loyalty Manager, increased retention, resolved heat cases, increased CSI, and tripled revenue. Then Promoted to BDC manager, implemented an offsite BDC department, and handled all customer-related communications fixed operations for Lokey Nissan, Kia, VW, and Subaru. Recruited top talent, developed processes, mastered system data programs (CRM & DMS), launched Xtime scheduling, implemented phone call tracking and routing, tracked KPIs, created BDC-specific Ops, and monitored KPI performance. Increased service retention and revenue growth. Tripled Fixed Ops profitability promoted to add Internet Sales and inbound Sales Calls and recognized by NCM Associates, which led to presenting BDC best practices on delivering an extraordinary experience, increasing out-of-warranty retention metrics, and 1st-year owner loyalty scores. Addtional new service bays to accommodate BDC business. OEM metrics exceeded expectations with an invitation to visit the Nissan Plant and OLM training provided by Nissan at the Gaylord Resorts near Nashville, Tennessee. Show less

Education

  • St. Petersburg College
    Bachelor of Business Administration (BBA), Business Administration and Management, General
    2006 - 2009
  • Clearwater High School
    1989 - 1992

Community

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