April Lai
Customer Success Manager at Pacific Marketing Ltd- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Elementary proficiency
Topline Score
Bio
Eva Barresi
Working with April as my manager during my apprenticeship has been an amazing experience. April is extremely nurturing, especially when giving general marketing career advice as well as working collaboratively on marketing automation projects and handling multiple client accounts. She is diligent, very strategic and completes any task with precision. April's skillset is extremely diverse and she has shown me how to excel in all areas of marketing, through completing accurate research, strategy, planning and analysis on any project from start to finish. April is super bubbly, friendly and a great person to work alongside.
LinkedIn User
I had the privilege of working with April when she lead on supporting us at the Young Trustees Movement on our CRM journey via Hubspot. We were new to the process and the platform, but April is a fantastic communicator, taking the time to guide us through in a friendly and patient way. Together we worked very efficiently, with April taking the time to have weekly meetings with us, provide regular updates and setting achievable targets to meet, it made a in-depth process much easier. With April’s support we were able to reach our goals and are now effectively utilising CRM, a project that would have taken us a lot longer otherwise. I would recommend working with April if you require a friendly, motivated and professional person to help you efficiently get the job done.
Eva Barresi
Working with April as my manager during my apprenticeship has been an amazing experience. April is extremely nurturing, especially when giving general marketing career advice as well as working collaboratively on marketing automation projects and handling multiple client accounts. She is diligent, very strategic and completes any task with precision. April's skillset is extremely diverse and she has shown me how to excel in all areas of marketing, through completing accurate research, strategy, planning and analysis on any project from start to finish. April is super bubbly, friendly and a great person to work alongside.
LinkedIn User
I had the privilege of working with April when she lead on supporting us at the Young Trustees Movement on our CRM journey via Hubspot. We were new to the process and the platform, but April is a fantastic communicator, taking the time to guide us through in a friendly and patient way. Together we worked very efficiently, with April taking the time to have weekly meetings with us, provide regular updates and setting achievable targets to meet, it made a in-depth process much easier. With April’s support we were able to reach our goals and are now effectively utilising CRM, a project that would have taken us a lot longer otherwise. I would recommend working with April if you require a friendly, motivated and professional person to help you efficiently get the job done.
Eva Barresi
Working with April as my manager during my apprenticeship has been an amazing experience. April is extremely nurturing, especially when giving general marketing career advice as well as working collaboratively on marketing automation projects and handling multiple client accounts. She is diligent, very strategic and completes any task with precision. April's skillset is extremely diverse and she has shown me how to excel in all areas of marketing, through completing accurate research, strategy, planning and analysis on any project from start to finish. April is super bubbly, friendly and a great person to work alongside.
LinkedIn User
I had the privilege of working with April when she lead on supporting us at the Young Trustees Movement on our CRM journey via Hubspot. We were new to the process and the platform, but April is a fantastic communicator, taking the time to guide us through in a friendly and patient way. Together we worked very efficiently, with April taking the time to have weekly meetings with us, provide regular updates and setting achievable targets to meet, it made a in-depth process much easier. With April’s support we were able to reach our goals and are now effectively utilising CRM, a project that would have taken us a lot longer otherwise. I would recommend working with April if you require a friendly, motivated and professional person to help you efficiently get the job done.
Eva Barresi
Working with April as my manager during my apprenticeship has been an amazing experience. April is extremely nurturing, especially when giving general marketing career advice as well as working collaboratively on marketing automation projects and handling multiple client accounts. She is diligent, very strategic and completes any task with precision. April's skillset is extremely diverse and she has shown me how to excel in all areas of marketing, through completing accurate research, strategy, planning and analysis on any project from start to finish. April is super bubbly, friendly and a great person to work alongside.
LinkedIn User
I had the privilege of working with April when she lead on supporting us at the Young Trustees Movement on our CRM journey via Hubspot. We were new to the process and the platform, but April is a fantastic communicator, taking the time to guide us through in a friendly and patient way. Together we worked very efficiently, with April taking the time to have weekly meetings with us, provide regular updates and setting achievable targets to meet, it made a in-depth process much easier. With April’s support we were able to reach our goals and are now effectively utilising CRM, a project that would have taken us a lot longer otherwise. I would recommend working with April if you require a friendly, motivated and professional person to help you efficiently get the job done.
Credentials
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Building Online Communities
LinkedInJul, 2020- Nov, 2024 -
Data Visualization for Marketers
LinkedInJul, 2020- Nov, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInJul, 2020- Nov, 2024 -
Writing a Marketing Plan
LinkedInJul, 2020- Nov, 2024 -
Advertising on LinkedIn
LinkedInJun, 2020- Nov, 2024 -
Marketing on LinkedIn: The Sophisticated Marketer's Guide
LinkedInJun, 2020- Nov, 2024 -
Google Ads Measurement Certification
Google Digital Academy (Skillshop)Aug, 2020- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Jul, 2020- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jun, 2020- Nov, 2024
Experience
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Pacific Marketing Ltd
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Customer Success Manager
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Apr 2021 - Present
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Digital Marketing Executive
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May 2019 - Apr 2021
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AgilityWorks Limited
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Assistant
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Apr 2018 - Jan 2019
• Executed various marketing strategies, which included managing all social media content. • Responsible for producing numerous campaign landing pages, updating the website to ensure content remained relevant. • Regenerated and enhanced the process for internal communications, and produced monthly Marketing reports for the business. • Sourced and liaised with designers, supported Client Directors with Sales collateral and organised a diverse range of events, from sponsored conferences to internal events. Show less
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Vets for Pets
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United Kingdom
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Veterinary Services
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700 & Above Employee
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Temporary Marketing Executive
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Jan 2018 - Mar 2018
• Updated numerous partner websites • Briefed various artworks and supported all marketing area managers • Acquired event quotations • Assisted in annual business reviews for partners • Conducted a social media audit of all 400+ surgeries. • Updated numerous partner websites • Briefed various artworks and supported all marketing area managers • Acquired event quotations • Assisted in annual business reviews for partners • Conducted a social media audit of all 400+ surgeries.
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Wok Xpress
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Exeter, United Kingdom
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Marketing Executive
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Mar 2016 - Apr 2017
• Integrated marketing collateral for two business’ –adverts in local magazine, website offers, road signs, posters and vouchers. • Used initiative and introduced new hit selling dishes with around 120 sold a month and 40% profit margins overall. • Co-ordinated a photography session and re-designed menus for three different companies. • Built a rapport with customers and resolved any problems. • Trained employees in how to amplify customer satisfaction and to use the POS system. Show less
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Whaley's Limited
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Hong Kong
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Business Development Executive
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May 2015 - Aug 2015
• Supported the director in assessing how to infiltrate the saturated ecommerce market in the gift industry in Hong Kong. • Improved business concepts through market research and identified opportunities to support business strategy goals. • Implemented a detailed Facebook campaign structure involving monthly competitions. • Supported the director in assessing how to infiltrate the saturated ecommerce market in the gift industry in Hong Kong. • Improved business concepts through market research and identified opportunities to support business strategy goals. • Implemented a detailed Facebook campaign structure involving monthly competitions.
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The Bamboo Group
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Devon, UK
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Social Media Advisor
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Dec 2014 - Apr 2015
• Developed and launched the business’s first social media presence. • Created Facebook campaigns. • Revitalised the branding via designing a new à la carte menu, advising on new website and décor. • Developed and launched the business’s first social media presence. • Created Facebook campaigns. • Revitalised the branding via designing a new à la carte menu, advising on new website and décor.
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142 Avenue Consultancy
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Hong Kong
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Digital Marketing Intern
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Jun 2014 - Aug 2014
• Created content & marketing calendars and competitor audit reports for two food and beverage clients on several social media platforms. • Performed daily comment monitoring and weekly KPI’s for three clients. • Updated and attended various client meetings. • Produced content for a website, basic critique and wrote a blog. • Created content & marketing calendars and competitor audit reports for two food and beverage clients on several social media platforms. • Performed daily comment monitoring and weekly KPI’s for three clients. • Updated and attended various client meetings. • Produced content for a website, basic critique and wrote a blog.
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Brooks Brothers
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United States
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Retail
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700 & Above Employee
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Sales Associate (Part time)
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Feb 2014 - May 2014
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Apex Media Ltd
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Central, Hong Kong
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Event Coordinator
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Sep 2013 - Oct 2013
I displayed excellent proactive organisational, prioritizational and administrative skills through my internship in Hong Kong. I was promoted to Event Coordinator to organise Asia IP’s 2013 Annual Award Gala Dinner in Vietnam. • I was in charge of most aspect of the 2013 Asia IP Awards Gala Dinner in Vietnam. • Corresponding and choosing which hotel in Hanoi to hold the event, selling the tickets, attaining guest presenters, finding a photographer. • Organize the marketing materials- backdrop, event programme, awards, certificates, post event follow up and invoices. • Email Marketing to Law firms in Asia • Understanding Hong Kong business culture & the print industry. • Communicating with a range of people from many different cultures requires versatility within the different situations, good communication, restraint and perspective. Show less
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Yacht Style Magazine
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Central, Hong Kong
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Internship
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Jun 2013 - Aug 2013
I facilitated media events, met with existing clients and contacted potential luxury brand advertisers. I have excellent communication skills via email, telephone and face to face interactions. • Research and contacting advertisers within the luxury brand industry to enhance and update the magazines database • Attended client meetings, PR and launch events. • Created an event proposal for Clé de Peau Beauté, beauty brand. • Helped organize media events, which then become a six-page spread in the magazine. • Implement a structural admin & invoice system that could be easily understood by all. • Syncing the paper and electronic database in order to remind advertisers of outstanding payments, required great organization skills and methodology. Show less
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The Bamboo Group
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Devon, UK
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Assistant Manager
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Sep 2012 - Jun 2013
I successfully created and carried out a direct marketing promotion for The Bamboo Restaurant, which ultimately won the national title of Best Chinese Restaurant in South West 2012. • In a SME firm one truly requires great organisation, prioritisation, flexibility and multi-tasking in many different areas of expertise. • HR – participating in inductions, fire safety training, health and safety, upholding company standards and expectations with all new employees, attending employment law seminars and ensuring the policies are up to date. • Marketing - entering in the Legacy of Taste competition, creating strategies to best gain interest and votes. Designing, printing and managing all direct marketing materials, and informing the staff of their role. • Accounting - inputting weekly takings & expenditures, calculating employee wages and dealing with suppliers. • Updating the manager on my performance and offering suggestions, as displaying one's own initiative. • Creating rapport with the employees as well as understanding their capabilities to optimize service efficiency and customer satisfaction. Show less
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Oriental City Restaurant
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Exeter, United Kingdom
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Supervisor
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2009 - 2010
After working as a waitress for 2 years, i was later promoted to a Supervisor. • Responsible for balancing the cash and guaranteeing the takings were correct. • Meeting demand for sudden influxes of customers, which occurs often in the catering business. • Maintaining strong interpersonal skills, friendliness and politeness, as well as a good memory to learn the regulars’ beverage and food of choice. After working as a waitress for 2 years, i was later promoted to a Supervisor. • Responsible for balancing the cash and guaranteeing the takings were correct. • Meeting demand for sudden influxes of customers, which occurs often in the catering business. • Maintaining strong interpersonal skills, friendliness and politeness, as well as a good memory to learn the regulars’ beverage and food of choice.
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Education
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University of Lincoln
BA Honours Marketing