Digital Merchandising Assistant

• Jan 2021 - Present

Lead an interdepartmental project, Expanded PDP Suite, that resourced and stored detailed specifications, features, care, and images of all SPUSA products. Including more detailed specifications and features to the PDPs has contributed to increased revenue by 84.02% YOY, cart to detail by 30.9% YOY, buy to detail 24.6% YOY, and conversion by 25% YOY from its launch in May 2021 . Updated the apparel size guide to clearly state apparel dimensions, offers universal sizing information, and model measurements. This contributed to ecomm's apparel sales from March 2021 has increased 52.5% YOY.Added badges to our PDPs which increased our sessions with product views by 29.4% October 2021 YOY and increased the sell-through rate of products with high inventory levels.Created a product performance tracking tool for our weekly campaign messaging.Introduced comprehensive recommendations tool to populate fields on PDPs, cart, account, and checkout.Lead the styling of the digital SS21 and AW21 apparel photo shoots that contributed to increased apparel revenue of 39.71% March 2021 YOY.

Assistant Store Manager and Event Coordinator

• Oct 2017 - Jan 2021

Strategizing plans for increased sales and traffic and implementing new initiatives for event coordination. Analyzing key performance indicators monthly and product forecasting to ensure the team is on the proper trajectory. Connecting with brands, vendors, and communities that align with the brand and continue to bring new customers to the store. Creating engaging content for Instagram and copy for monthly newsletters.

Interim Store Manager

• Aug 2019 - Sep 2020

Oversee the retail store by supervising the retail team, leading the store’s strategic objectives, and assuring day-to-day operations are completed by maintaining reporting and inventory. Lead and implement the store's marketing strategies.

Store Manager

• Nov 2014 - Jan 2017

Managing the storefront, oversaw wholesale ordering, product forecasting, store visuals and new vendor acquisition. Managing the storefront, oversaw wholesale ordering, product forecasting, store visuals and new vendor acquisition.

Sales Associate

• Jun 2014 - Jun 2016

Cashier, store visuals and personal shopping Cashier, store visuals and personal shopping

Sales Associate

• Jun 2007 - Feb 2014

Cashier and store visuals Cashier and store visuals

Biologist

• Apr 2011 - Jul 2011

Participated in data collection and field observations of the endangered Spotted Owls of Oregon. Participated in data collection and field observations of the endangered Spotted Owls of Oregon.

Ecologist

• May 2010 - Aug 2010