Owner, Content Strategist

• Jun 2021 - Present

Owner and Founder, Marketing Consultant

• Feb 2015 - Jan 2021

Curating stylish fashion for conscious shoppers on www.theethicaledit.ca and providing promotional and marketing services for conscious brands.Digital marketing for conscious brands:Google Ads, social media, SEO, copywriting services.The Ethical Edit's blog helps make ethical and sustainable lifestyle changes accessible for everyone. In essence, "be the change, empower others to do the same." Curating stylish fashion for conscious shoppers on www.theethicaledit.ca and providing promotional and marketing services for conscious brands.Digital marketing for conscious brands:Google Ads, social media, SEO, copywriting services.The Ethical Edit's blog helps make ethical and sustainable lifestyle changes accessible for everyone. In essence, "be the change, empower others to do the same."

wikiHow Co-Author (Sustainability Tips)

• Nov 2020 - Dec 2020

Collaborated with wikiHow editorial staff to improve the helpfulness and trustworthiness of 7 wikiHow sustainability articles and provided expert sustainability advice to wikiHow’s 150+ million monthly readers.http://bit.ly/wikiHow-AprilJordan Collaborated with wikiHow editorial staff to improve the helpfulness and trustworthiness of 7 wikiHow sustainability articles and provided expert sustainability advice to wikiHow’s 150+ million monthly readers.http://bit.ly/wikiHow-AprilJordan

Talent Brand and Social Media Manager

• Apr 2020 - Nov 2020

Social Media and Content Specialist

• Nov 2018 - Apr 2020

Leveraging the power of story and genuine connection as well as insights from real employees for recruiting and brand awareness and positioning. - Increased organic engagement by over 500% in the first 3 months- Performed in-depth analysis of 2016 and 2019 employee engagement results and developed strategies and program ideas for increasing employee engagement- Partnered with Curve Communications to develop projects and strategy on several campaigns- Launched the Motion Canada be a partner Scholarship Program to increase brand awareness among students at technical colleges across Canada- Launched a new internal people-focused company newsletter- Created and launched an employee interview series to showcase the expertise and unique qualities of Motion Canada's employees

Marketing Team Lead

• Aug 2017 - Oct 2018

- Ensure efficient, timely communication on projects between upper management and marketing team- Develop praise and recognition programs for technicians to encourage them to ask for and generate positive online reviews- Implement various campaign tracking methods to ensure effective spending of marketing budget- Co-produce all video efforts including TV commercials and 8 minute company documentary- Coordinate with external stakeholders on various projects to ensure timely completion of marketing goals, including TV and Radio ads

Digital Marketing Specialist

• Dec 2016 - Oct 2018

- Manage company Google Ads account, increasing conversions by 7% - 26% YOY (varies monthly)- Coordinate the efforts of other team members to complement Google Ads campaigns and needs- Produce monthly reports on PPC performance, strategize for upcoming period- Create weekly content for Facebook, Twitter accounts- Produce company newsletter, other internal marketing efforts- Create new verbiage and workflow for responding to both positive and negative reviews, online reputation management - Brought company email list in line with CASL, create seasonal email blasts

Community Management Intern

• Sep 2016 - Dec 2016

- Developed strategy for new and existing clients to increase brand awareness and engagement. Clients ranged from multi-million dollar real-estate firms, casinos and travel organizations to retirement homes and local event hosts.- Produced high quality written copy for multiple brands- Sourced and curated user generated content for multiple brands- Monitored social feeds for multiple brands, across all active platforms - Developed strategy for new and existing clients to increase brand awareness and engagement. Clients ranged from multi-million dollar real-estate firms, casinos and travel organizations to retirement homes and local event hosts.- Produced high quality written copy for multiple brands- Sourced and curated user generated content for multiple brands- Monitored social feeds for multiple brands, across all active platforms

Community Manager (Remote)

• Nov 2015 - Dec 2016

- Boosted overall Facebook engagement by 40%- Produced and executed strategies for various online campaigns - Discovered opportunities for growth by performing in-depth social media audits- Worked independently to plan and execute the Hope for the Nations Philippines social media strategy and content calendar - Produced web content for the blog and Facebook page - Boosted overall Facebook engagement by 40%- Produced and executed strategies for various online campaigns - Discovered opportunities for growth by performing in-depth social media audits- Worked independently to plan and execute the Hope for the Nations Philippines social media strategy and content calendar - Produced web content for the blog and Facebook page

Program Leader

• Oct 2015 - Jul 2016

- Provide exceptional care to children in the program- Administer First Aid when needed- Maintain a timely, orderly schedule - Resolve disputes quickly and effectively- Provide emotional support- Maintain a positive, fun environment for children to learn and play in - Provide exceptional care to children in the program- Administer First Aid when needed- Maintain a timely, orderly schedule - Resolve disputes quickly and effectively- Provide emotional support- Maintain a positive, fun environment for children to learn and play in

Stylist

• Nov 2014 - Sep 2015

This position allowed me to work on and improve my customer relations and verbal and written communications through daily interactions with customers. This position allowed me to work on and improve my customer relations and verbal and written communications through daily interactions with customers.

Media Relations Intern

• Mar 2014 - May 2014

- Managed media clippings- Wrote media releases - Wrote and/or updated online event listings on third party websites- Updated Canberra Theatre Centre websites and event listings- Cold called potential flyer and poster outlets- Managed the Canberra Theatre Centre Instagram account- Designed the first Canberra Theatre Centre Instagram contest - Managed media clippings- Wrote media releases - Wrote and/or updated online event listings on third party websites- Updated Canberra Theatre Centre websites and event listings- Cold called potential flyer and poster outlets- Managed the Canberra Theatre Centre Instagram account- Designed the first Canberra Theatre Centre Instagram contest

Stylist

• Jan 2012 - Jun 2013

This position allowed me to work on and improve my customer relations and verbal and written communications through daily interactions with customers. This position allowed me to work on and improve my customer relations and verbal and written communications through daily interactions with customers.