Appurva Ssuryaddeo

Senior Consultant at Mercuri Goldmann (India) Pvt Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
New Delhi, Delhi, India, IN

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Experience

    • India
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • Jan 2023 - Present

    • Sales Consultant & Sales Trainer
      • Jun 2020 - Jan 2023

      New Delhi, Delhi, India Mercuri International is the world’s largest Customer Interaction Management, Training and Consulting organization. Headquartered in Stockholm – Sweden. With 90 offices in more than 45 countries and over 60 years of experience, we offer unrivalled expertise to organizations across businesses and industries. In India, we operate since 1987, from Bangalore with branches at Chennai, Mumbai and Pune 1) • Sales Performance Improvement Professional with 16 years of experience in sales… Show more Mercuri International is the world’s largest Customer Interaction Management, Training and Consulting organization. Headquartered in Stockholm – Sweden. With 90 offices in more than 45 countries and over 60 years of experience, we offer unrivalled expertise to organizations across businesses and industries. In India, we operate since 1987, from Bangalore with branches at Chennai, Mumbai and Pune 1) • Sales Performance Improvement Professional with 16 years of experience in sales performance enhancement by conceptualizing and delivering Effective Sales Workshops for Tangible results 2) Successfully set up delivery programs for Industry Sectors like Building Materials & Construction, BFSI, FMCG & FMCD, Automotive , Pharma & Many More.... 3) Certified facilitator of Belbin Team Roles (www.belbin.com) (www.cert-india.com) and Internationally Certified as Trainer & Facilitator 4) Possess excellent analytical, Coaching, Training, Motivation & relationship management skills • Identifying prospective development areas through market research and designing workshop for the same • Formulating customised workshop design as per organisation and industry, creating interactive & participative workshop • Effectively Facilitating & conducting the Training for Sales & Service Team • Designing Role plays for the Sales & Service team as per the industry & organisation. • Monitoring & Mentoring participants for Individual Action Plan to be implemented based on the learnings of the workshop. • Implementation Review for Effective implementation by the participants, hand-holding & guidance for further improvement.

    • Sales Consultant & Sales Trainer
      • Aug 2016 - May 2020

      Mumbai, Maharashtra, India Mercuri International is the world’s largest Customer Interaction Management, Training and Consulting organization. Headquartered in Stockholm – Sweden. With 90 offices in more than 45 countries and over 60 years of experience, we offer unrivalled expertise to organizations across businesses and industries. In India, we operate since 1987, from Bangalore with branches at Chennai, Mumbai and Pune 1) • Sales Performance Improvement Professional with 16 years of experience in sales… Show more Mercuri International is the world’s largest Customer Interaction Management, Training and Consulting organization. Headquartered in Stockholm – Sweden. With 90 offices in more than 45 countries and over 60 years of experience, we offer unrivalled expertise to organizations across businesses and industries. In India, we operate since 1987, from Bangalore with branches at Chennai, Mumbai and Pune 1) • Sales Performance Improvement Professional with 16 years of experience in sales performance enhancement by conceptualizing and delivering Effective Sales Workshops for Tangible results 2) Successfully set up delivery programs for Industry Sectors like Building Materials & Construction, BFSI, FMCG & FMCD, Automotive , Pharma & Many More.... 3) Certified facilitator of Belbin Team Roles (www.belbin.com) (www.cert-india.com) and Internationally Certified as Trainer & Facilitator 4) Possess excellent analytical, Coaching, Training, Motivation & relationship management skills • Identifying prospective development areas through market research and designing workshop for the same • Formulating customised workshop design as per organisation and industry, creating interactive & participative workshop • Effectively Facilitating & conducting the Training for Sales & Service Team • Designing Role plays for the Sales & Service team as per the industry & organisation. • Monitoring & Mentoring participants for Individual Action Plan to be implemented based on the learnings of the workshop. • Implementation Review for Effective implementation by the participants, hand-holding & guidance for further improvement.

    • Sweden
    • Business Consulting and Services
    • 100 - 200 Employee
    • Consultant & Trainer
      • Aug 2016 - Present

      Mumbai Area, India

    • Business Head- Dairy & Oil
      • Jan 2016 - Jun 2016

      Ahmedabad 1.) A Start-up in food business, implementing strategies to develop market & channel. Identified and Established Potential Market & Channel Partners for business in Major Cities of Gujarat

    • India
    • Manufacturing
    • 700 & Above Employee
    • Sales and Operations Manager- Fresh Dairy
      • Jul 2012 - Dec 2015

      New Delhi o Expansion in Potential areas in assigned geography to enhance distributor appointments • Ensuring expansion / coverage of CRS Systems • Logistics management and Inventory Management. • Liaising with: o Regional Replenishment Team to ensure compliance with receivable norms o Brands Team to identify activation opportunity i.e. brand, occasion or an event design and trade activation plans • Executing sales support activities by designing visibility plans and setting up… Show more o Expansion in Potential areas in assigned geography to enhance distributor appointments • Ensuring expansion / coverage of CRS Systems • Logistics management and Inventory Management. • Liaising with: o Regional Replenishment Team to ensure compliance with receivable norms o Brands Team to identify activation opportunity i.e. brand, occasion or an event design and trade activation plans • Executing sales support activities by designing visibility plans and setting up visibility standards for key and other general trade accounts • Finalizing activity plans and individual territory heads itinerary in depot meetings • Establishing KRAs team in line with organisation goals • Imparting training to Territory Heads for executing sales & managing territory operations • Handling trade promos, GTM Strategy, annual budgeting (sales budget), customer complaints, etc. • Successfully: o Acquired highest retail sales in March’13 o Increased infrastructure i.e no of vehicles from channel partners doubled within 9 months and footprints from 5200 to 10,000+ Pan India o Established infrastructure & team and increased the units from 50 to 130 and increased distributors from 25 to 54 Pan India • Reduced subsidy part given to distributors from Rs. 45 to Rs. 20 Lakhs, thus increasing profitability Show less

    • Branch Manager-Chennai
      • May 2003 - Jun 2012

      As Branch Manager, Noida & Western UP • Achieved a turnover of Rs. 30 crores per month & growth rate of 22% across NCR (Noida & Western UP) As Branch Manager, Chennai • Prepared Partnership Model with channel partners for increasing market reach of Amul Ice Cream • Spearheaded establishment of 45 Amul Exclusive Parlors in Chennai including IT Centers and Asia’s Largest Bus Stand in Koyambedu, Chennai As Senior Executive (Sales), Mumbai • Spearheaded sales operations for… Show more As Branch Manager, Noida & Western UP • Achieved a turnover of Rs. 30 crores per month & growth rate of 22% across NCR (Noida & Western UP) As Branch Manager, Chennai • Prepared Partnership Model with channel partners for increasing market reach of Amul Ice Cream • Spearheaded establishment of 45 Amul Exclusive Parlors in Chennai including IT Centers and Asia’s Largest Bus Stand in Koyambedu, Chennai As Senior Executive (Sales), Mumbai • Spearheaded sales operations for products like Tetra Pack Range and Curd across Mumbai Region • Developed separate channel for institutional sales Accomplishments: As Branch Manager, Noida & Western UP • Implemented Super Stockiest Concept for Ice Cream in Western UP; first time in organization & country • Served as core member of: o SAP Implementation Team o Dealer Service and Market Penetration Handling Project As Branch Manager, Chennai • Received appreciation certification for Sugar Free Range of Ice Creams from Dr. Mohan’s Madras Diabetic Research Foundation Cumulative growth of 81% in branch turnover from 2006 to 2010 o No. 1 Position in South Region for number of product range in volume and no. 2 in turnover • Accredited with Best Branch Award for 2007-08 in Amul Food Festival for Southern Region • Played a instrumental role in pioneering Push Cart Vending for Beverages across PAN India • Served as team member for developing Training Module for Self Leadership Development Program for dealers As Senior Executive (Sales), Mumbai o 26% growth in turnover in Western Mumbai and 35% in South Mumbai o Volume of Rs. 26 crores per annum for Tetra Pack Range & Curd and 35 Crores for South Mumbai o 75% institutional market share in Tetra Pack Milk & Curd • Bagged No. 1 position and 70% market share in Mumbai Market and all India No. 2 branch for Milk in terms of volume • Pivotal role in capturing Airline Segment for Curd Product • Successfully Launched Tetra Pack Buttermilk and became all India no. 1 in volume Show less

Education

  • CrossKnowledge
    Creating a Digital Learning Path, Workforce Development and Training
    2020 - 2020
  • CrossKnowledge
    Creating a Blended LMS, Workforce Development and Training
    2020 - 2020
  • CrossKnowledge
    Blended Facilitation, Workforce Development and Training
    2020 - 2020
  • Mercuri International
    Selling Skills and Sales Operations
    2020 - 2020
  • Mercuri International
    Trainer & Facilitator, Training & Facilitation
    2019 - 2019
  • CERT Team Development ( India)
    Belbin Accreditation, Belbin- High Performance Team
    2018 - 2018
  • Institute of Rural Management,Anand
    Post Graduate Diploma in Rural Management, Sales, Distribution, and Marketing Operations, General
    2001 - 2003
  • Mercuri International
    How to be a Better Negotiator

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