Experience

Crytek

• Germany
• Computer Games
• 400 - 500 Employee

• Lead Brand & Marketing Manager

  • Jan 2023 - Present

• Senior Marketing Manager

  • Nov 2021 - Jan 2023

  Frankfurt, Hesse, Germany - Driving cross-functional collaboration between the marketing team and the Hunt: Showdown, Crysis and The Climb game teams to optimize the development roadmap and visions for the products. - Define roadmap in collaboration with Live-team and game director - Work closely with the game development and product management team to shape the global marketing, brand strategies and narratives to support KPI goals and drive revenue growth - Created a global marketing strategy that contributed… Show more - Driving cross-functional collaboration between the marketing team and the Hunt: Showdown, Crysis and The Climb game teams to optimize the development roadmap and visions for the products. - Define roadmap in collaboration with Live-team and game director - Work closely with the game development and product management team to shape the global marketing, brand strategies and narratives to support KPI goals and drive revenue growth - Created a global marketing strategy that contributed to a 500% increase in new player acquisition in 2 years - Building strong marketing capabilities through objective/goal setting, strategy development, campaign planning, and holistic execution. -Plan and control the marketing expenses; optimize the marketing investments and evaluate the returns on the basis of KPIs - Lead, coordinate and manage a team of 15 by empowering them and enabling them across, product marketing, growth marketing, performance marketing, and brand marketing. -Ensuring the game team and publishing team’s ability to leverage proper benchmarking, user research, detailed market analysis and development data to drive the success of the game -Build and maintain strong partnerships with key industry partners like Valve, Epic Games, Microsoft, Sony, Nintendo, Intel, Razer, Nvidia, Dell etc.

• Brand Manager

  • Oct 2019 - Nov 2021

  Frankfurt Am Main Area, Germany - Led the market strategy, vision, and process for all the important brands including Hunt: Showdown, Crysis Remastered and The Climb available across various gaming platforms - Managing media and partner relationships with Sony, Microsoft, Valve, Nintendo, Epic Games, Facebook - Personally representing the brands through important events such as Facebook Connect, Intel Gamer Days, EGX London - Responsible for having multiple marketing tools in-games and externally to improve the… Show more - Led the market strategy, vision, and process for all the important brands including Hunt: Showdown, Crysis Remastered and The Climb available across various gaming platforms - Managing media and partner relationships with Sony, Microsoft, Valve, Nintendo, Epic Games, Facebook - Personally representing the brands through important events such as Facebook Connect, Intel Gamer Days, EGX London - Responsible for having multiple marketing tools in-games and externally to improve the game visibility and communication - Contributing to game development roadmap for effective game placement in the market - Worked on overall launch campaigns for Crysis Remastered Trilogy and the Climb 2 along with multiple partners such as Oculus, RedBull, Intel, Razer, Nvidia etc. - Notable work include – getting in-game features resulting in more engagement, support in improving in-game monetization, managing a launch of 6 titles, improving the live-service game through marketing and social media, effective competitive benchmarking, and brand partnerships with Redbull, 9gag, SlipKnot etc. - Effectively lent a major supporting hand in Sales optimization, developing data analysis pipeline, and implementing in-game telemetry hooks considering the resource availability through the course of 1.5 years post Steam launch



European Academy for Ayurveda

• Social Media Marketing

  • Jul 2019 - Oct 2019

  Germany - Marketing Activities for the EMEA region - Responsible for PR and User acquisition campaigns - Enhance brand name and reputation



Ubisoft

• France
• Computer Games
• 700 & Above Employee

• Social Media & Community Manager

  • Nov 2015 - Aug 2018

  Pune, Maharashtra, India - Managed 360 Marketing and community campaigns for brands like Trials and Rayman - App Store Optimization - Game and competitive analytics - Community Management - Marketing Pitch Presentations - Influencer Marketing - Community Campaign Management - Social Media Management - Marketing and Community Analytics - Content Management - Content Creation



Focus Edumatics

• International online tutor

  • Nov 2014 - May 2015

  Bangalore, India - Devised new strategies while conducting E-Learning projects - Developed creative ways for online tutoring.



Milestone Interactive Group

• India
• Entertainment Providers
• 1 - 100 Employee

• Executive Trainee

  • Jul 2013 - Aug 2014

  Mumbai Area, India - Online Retail Management - Social Media Marketing - Offline Marketing - Supply Chain and Logistics - Forecasting & Budgeting - Warehouse Management (National Level)



Teach For India

• India
• Non-profit Organizations
• 700 & Above Employee

• Campus Ambassador

  • Jun 2012 - Mar 2013

  Pune Area, India