Apolline Fol

Junior Brand Manager at Savencia
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Contact Information
us****@****om
(386) 825-5501
Location
Wiesbaden, Hesse, Germany, DE
Languages
  • Anglais Professional working proficiency
  • Allemand Limited working proficiency
  • Français Native or bilingual proficiency

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5.0

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Céline Fiorina Enjolras

Durant 5 mois, j’ai eu le plaisir d’intégrer Apolline au sein de mon équipe en tant que Chargée de Marketing Digital afin d’accompagner le lancement du site e-commerce. J’ai été épatée sa capacité d’adaptation, son autonomie et sa compréhension rapide des enjeux de notre secteur d’activité. Ses compétences rédactionnelles ont été un vrai plus et lui ont permis de contribuer en un temps record à l’animation de notre page entreprise LinkedIn et à l’optimisation SEO de notre site e-commerce. Elle sera clairement un atout pour l'équipe qui aura la chance de l'intégrer !

Clara Fontaine • Nexira

J'ai eu le plaisir de travailler avec Apolline en 2021 sur un projet de développement web. J'ai été impressionnée par ses capacités d'adaptation et de réaction face aux évolutions technologiques et organisationnelles du projet. Pleine d'énergie, Apolline a relevé le défit haut la main. Depuis sa mise en ligne, le nouveau e-catalogue interactif fait partie du Top 3 des pages les plus visitées de notre site web ! Bravo !

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Experience

    • Germany
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Junior Brand Manager
      • Feb 2023 - Present

      - Launch of new products / development of existing ranges - Product development management (recipes / packaging) - Development of on/offline communication supports - Support to the sales force - Monitoring the market and the performance of the portfolio - Taking part of the strategy decisions - Launch of new products / development of existing ranges - Product development management (recipes / packaging) - Development of on/offline communication supports - Support to the sales force - Monitoring the market and the performance of the portfolio - Taking part of the strategy decisions

    • France
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Digital Marketing Manager
      • Aug 2022 - Dec 2022

      - Implementation of the digital strategy through the website, social networks and e-commerce (Search campaigns, Display campaigns, performance analysis) - Participation in the launch of an online shop in France, in duo with the project manager - Implementation of the editorial strategy to ensure the company's presence and visibility on social networks (content writing, maintenance of the editorial calendar, programming and Swello analysis) - Contribute to the automation of marketing activities Show less

    • France
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Junior Product Manager
      • Jan 2022 - Jun 2022

      - Operational and strategic marketing: Integration of Unipektin references in the Nexira portfolio according to the decided strategy. Valorization of the expertise and technicality. Updating of the ingredients pages on the relevant media platforms. - Digital Marketing & Communications around this new range of texturizers: newsletter, Linkedin post, advertisements, PR (CP and articles according to editorial calendars). Creation of a range with existing references.- Monitoring: research to identify the different categories of the texturizing market, the target consumers, their expectations (study on carob in nutritional products, market study: NPL, brands, geomarketing, associations with other ingredients, mentions and claims; benchmark, competitors, prospecting list). -Development of a sports nutrition range Show less

    • Internship
      • Jul 2021 - Dec 2021

      - Operational marketing: creation and actualisation of product supports for the sales teams, creation of briefs for brochures and posters for international trade shows and coordination with the graphic designer. Creation of content to support the sales team (newsletter, electronic signatures).- Marketing & communication events: organization of trade shows (Vitafoods, FIE), realization of communication supports, design of goodies (cache cam, bags) and organization of thematic parties.- Digital marketing: creation of a new web page (E-catalog product): links with service providers, creation of content, presentations to the General Management, presentation to Nexira US, follow-up of results and internal and external communication: Newsletter, email signatures, management of social networks and website in back office. Show less

    • France
    • Cosmetics
    • 1 - 100 Employee
    • Assistant Product Manager
      • Jan 2020 - Jul 2020

      -Product development Participation in the creation of new products in support of the marketing manager, market watch, writing texts and concepts, liaison with the graphic designer, Ecocert and service providers, monitoring of ranges and performance analysis -Product launches Participation in the creation of the 360° launch plan, proposals for concrete actions and production of media such as press releases, newsletters, etc. -Trade marketing Proposing operations to resellers in Europe and Asia to help them boost their sales - Digital marketing Europe Participation in the creation of the digital marketing plan and implementation of concrete actions. Management of the website and renovation of the International website - Showroom management Responsible for the showroom, welcoming customers, advising, selling and working on logistics to optimise stocks Show less

    • France
    • Insurance
    • 700 & Above Employee
    • Assistant Market Manager
      • Jul 2019 - Dec 2019

      Assistant in two markets: -Midcorp: SMEs/Large Enterprises/Multinationals -Profiles Pro and Actifs Pro: craftsmen, traders, liberal professions, service providers Business development: -Analysis of the insurance market, consumer needs and competition (competitive intelligence with supports like Xerfi, Euler Hermes, France Stratégie). -Synthesis and drafting of Cyber reports/studies in English -Definition of the characteristics of new products, adaptation of existing products (Art and Collection offer, Cyber offer, updating of commercial brochures) -Analysis of market shares, sales and proposals for adjustments (Price Benchmark) -Production of briefs for the launch of new tools/offers with communication agencies -Providing innovative ideas and a global view of the insurance market (Fabrique des Futurs, Press) Show less

    • France
    • Banking
    • 700 & Above Employee
    • Sales Assistant
      • May 2018 - Aug 2018

      - Commercial assistance: preparation of client files, accompaniment in meetings, prospecting, creation of reports and follow-up. - Support for advisors in meetings: researching information to draw up income and asset declarations. Helping to create asset reports. - Managing the client interface: ensuring the client interface via the various communication channels and carrying out daily banking operations. - Updating client data: updates via the various BNPP private banking websites, such as KYC (Know Your Client), financial profile and risk profile. Updates in the context of the fight against money laundering and illegal activities. Show less

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Copywritter
      • Sep 2017 - Jan 2018

      -Member of the Amnesty International association NBS Neoma Business School -Monthly writing of articles and publication in the Neoma Business School campus newspaper and on social networks -Weekly articles published on social networks -Member of the Amnesty International association NBS Neoma Business School -Monthly writing of articles and publication in the Neoma Business School campus newspaper and on social networks -Weekly articles published on social networks

    • France
    • Architecture and Planning
    • 1 - 100 Employee
    • Summer Job
      • 2014 - 2014

      -Administrative work (two weeks) in an urban development company. -Checking invoices, archiving, customer calls -Administrative work (two weeks) in an urban development company. -Checking invoices, archiving, customer calls

Education

  • NEOMA Business School
    Master of Science - MBA, Commerce
    2017 - 2022
  • South Western University of Finance and Economics SWUFE China
    Finance et économie
    2018 - 2018
  • Lycée Hoche
    Classe préparatoire Economique ECE
    2015 - 2017
  • Lycée Descartes Montigny-le-Bretonneux
    Baccalauréat ES, Mention très bien

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