Alexandra Pluthero
Founder & CEO at Freedom Underwear- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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WSET Level 2 - Award in Wines and Spirits
WSET — Wine & Spirit Education TrustJan, 2016- Sep, 2024
Experience
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Freedom Underwear
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Founder & CEO
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Jul 2017 - Present
24,400. That’s the number of days you’ll wear a bra throughout your life (give or take the odd Sunday…). There’s hardly another staple in your wardrobe that rivals this figure. Yet we squeeze ourselves into painful, itchy, wired bras because…well…what other options do we have? And if, like me, you wear above a D cup, then your options are even more limited because most high street brands don’t even sell your size. Why? Because for too long, bras haven’t been designed by women for women. They haven’t been designed with 24,400 days in mind. Until now. We get it. We’re Freedom Underwear. And we want to change the way you think about bras. Especially in larger sizes. Our bras are designed to be worn over and over again. Worn for hours and hours. Worn by real women like you and me, not mannequins and supermodels. Show less
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Female Founders Weekly
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United Kingdom
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Online Audio and Video Media
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Co-Founder
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May 2020 - Present
Do you have a business idea? Maybe you’ve thought of something over the last few weeks that you wish existed on the market. Or perhaps you’ve had an idea in the back of your mind for years. But to actually go for it and build a company takes guts (or is it blissful ignorance?). Many of us get stuck when we have thoughts like, “Where would I even start?” or “Am I qualified for this?”. With women half as likely as men to start a business, we wanted to understand why. A survey of company founders by Unilever Foundry discovered that, amongst other reasons, women said that there were too few female role models in business. FFW was founded by Alexandra Pluthero (Freedom Underwear) and Sarah Weingust (HostelPass), and showcases a series of bite-sized interviews covering the stories of female founders who are role models in business and beyond. These women inspire us and will be sure to inspire you too. Show less
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Accounts Manager, Reserve Portfolio
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Aug 2016 - Jul 2017
- Responsible for luxury customer base including Harrods, Selfridges & John Lewis - Responsible for £2 million + P&L as well as volume forecasting and reporting - Coordinate with Activation team to ensure increasing distribution and brilliant visibility of brands - Selling a large luxury spirit portfolio including a wide variety of single malts
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Outlet Universe & MRG Executive, Field Operations
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Sep 2015 - Aug 2016
I joined Diageo in September 2015 on the Commercial Graduate Scheme as the MRG and Outlet Executive within Field Operations. As a newly created role, I was able to develop and shape the job specifics. My key aim was to be able to use data analytics to highlight new performance and productivity opportunities for the business. Currently, I am supporting the MRG (Multiple Retail Group) team in the management of their customers, reporting on performance and identifying areas of growth.My role entailed:• Maintain and analyse database of 120,000+ outlets in Salesforce and Microsoft Excel, identifying target outlets to provide the best ROI for a field sales team of c.70• Directly support 25 Account Executives in tracking opportunities and winning new business• Spearhead several major initiatives including frequency of influence model and call file segmentation• Liaise across finance, leadership, and sales teams to increase productivity within the sales function Show less
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New College of the Humanities
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United Kingdom
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Higher Education
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1 - 100 Employee
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Senior Student Ambassador
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Dec 2012 - Jul 2015
• Represent the college at open days and visited schools around the country • Speak with students, parents and teachers about the benefits of New College of the Humanities • Build relationships with prospective students to assist with their transition to university • Represent the college at open days and visited schools around the country • Speak with students, parents and teachers about the benefits of New College of the Humanities • Build relationships with prospective students to assist with their transition to university
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Co-Founder & Director
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May 2010 - Aug 2011
• Founded and established an online retail business selling home health testing products • Located competitively priced stock and executed purchase orders with suppliers • Designed and built an online store and established advertising campaigns with Google and Facebook • Managed customer sales, support and supply chain • Served as the head of finance, producing cash flows, income statements and balance sheets • Founded and established an online retail business selling home health testing products • Located competitively priced stock and executed purchase orders with suppliers • Designed and built an online store and established advertising campaigns with Google and Facebook • Managed customer sales, support and supply chain • Served as the head of finance, producing cash flows, income statements and balance sheets
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Education
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2019 - 2019
Startup School Online
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2012 - 2015
New College of the Humanities
Bachelor of Science (BSc), Economics -
2009 - 2011
St Albans School
A level, A* : Mathematics, General Studies A : History, Economics -
2004 - 2009
Berkhamsted School
High School
Community
