Experience

FORTIS - Medical Legal Consultants

• Canada
• Legal Services
• 1 - 100 Employee

• Vice-President, Marketing & Strategy

  • Oct 2022 - Present

  I co-founded and launched this new venture based in Toronto, being responsible for all marketing, digital and general operational set-up and external/internal business processes pertaining to brand, lead generation and marketing. FORTIS assists injured Ontarians navigate the medical and legal process following Motor Vehicle and Slip & Fall Injuries. FORTIS’ medical-legal consultants assist matching you with specialized Ontario Injury lawyers and expert multidisciplinary health care practitioners to assist in your journey to recovery, and ensure you access the benefits and compensation you’re rightfully entitled to.



Bonfii

• Canada
• Marketing Services

• Digital & Development Principal & Founder

  • Apr 2018 - Present

  We're the extra member of staff that charities can't hire because of budget constraints. We're on hand when they're stuck and need help to get the job done.I work with charities to engineer solutions that are tailored exactly to their needs. with agile solutions which respond to the ever-changing needs of a charity's portfolio.Current projects:--- SickBears - The Hospital for Sick Bears (Sickbears.org)--- Healing Health Medical (Social Media)Our platform connects charities with our team of specialists who are ready to take on any challenge. better yet, we’ll build a long-lasting, sincere relationship to truly help their teams excel.Past Projects:--- Gravitas Rehabilitation Consultants--- Pace Law Firm (Backend consulting)--- Joshue Goldberg LLP (Backend digital consulting & advice)--- And More



Self Care Catalysts, An Alira Health Company

• Marketing Campaigns Manager

  • May 2022 - Jun 2022

  Build, deploy, evaluate and optimize paid media campaigns across digital marketing channels such as SEM, YouTube, Facebook, and Instagram, managing a substantial budget against growth and efficiency goalsOptimize campaigns as well as analyze results to help determine how and where budget should be allocatedExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsResearch keyword and category trends for campaign optimizationIdentify opportunities and risks through reporting and analyzing data within Google Ads, Campaign Manager, or Google Analytics, implement solutions, measure actions and help with tracking resultsMonitor, measure, and report on digital marketing performance to help optimize campaigns and evaluate the performanceEvaluate website/campaign analytics to assess KPIs, identify end-user patterns and make recommendations to continually improve website/campaign effectivenessBudgeting to drive results and uncover new opportunitiesWorking with internal stakeholders on best practices for digital marketing success



Partners In Health Canada

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Manager, Annual Giving and Engagement

  • Jul 2021 - 2022



Canadian MPS Society

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Website Manager

  • Jun 2021 - Aug 2021

  In this volunteering position, I currently offer technical support in relation to updating and maintaining the Canadian MPS Society website, liaise with the Canadian MPS Society’s staff to discuss new ideas and content for the website, update website content, review and analyze site performance. In addition, I also help organize website layout and update the contents in a timely manner Routinely assess the website functionality In this volunteering position, I currently offer technical support in relation to updating and maintaining the Canadian MPS Society website, liaise with the Canadian MPS Society’s staff to discuss new ideas and content for the website, update website content, review and analyze site performance. In addition, I also help organize website layout and update the contents in a timely manner Routinely assess the website functionality



Wisely

• Canada
• Software Development
• 1 - 100 Employee

• Content Marketer

  • Mar 2021 - May 2021

  I manage a broad range of digital marketing projects across the marketing funnel (full stack), with a focus on content marketing as a strategy to drive MQLs through to software (product) demo/trial into the broader sales stream. Testing content strategies and evaluation form a key part of this role, with a goal of defining best content fit for a relatively new marketing function in an agile startup in the Fundraising technology & Artificial Intelligence industry. I manage a broad range of digital marketing projects across the marketing funnel (full stack), with a focus on content marketing as a strategy to drive MQLs through to software (product) demo/trial into the broader sales stream. Testing content strategies and evaluation form a key part of this role, with a goal of defining best content fit for a relatively new marketing function in an agile startup in the Fundraising technology & Artificial Intelligence industry.



Distress Centres of Greater Toronto

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Fund Development Manager- Major Gifts and Corporations

  • Nov 2019 - Nov 2020

  I was responsible for strategy, budget, and success of my portfolio, which includes (1) relationship management with our donors, ranging from individuals to large corporations; (2) digital and offline experiences for our donors, service-users, and volunteers; and (3) project and process management

• Fund Development Officer- Major Gifts and Corporations

  • Nov 2018 - Nov 2019



Toronto Foundation for Student Success

• Canada
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Development and Communications

  • Mar 2018 - Nov 2018

  I executed organizational strategies to engage stakeholders with an overarching goal of quality relationship building to result in increased donor revenue, engagement, and retention. I executed organizational strategies to engage stakeholders with an overarching goal of quality relationship building to result in increased donor revenue, engagement, and retention.



St. Mark's Hospital Foundation

• Health Promotion Outreach Strategist

  • Aug 2017 - Mar 2018

  Writing and executing the Community Outreach and Marketing strategy for the Bowel Cancer Screening Centre’s Health Promotion team, a specialist Colon Cancer Screening Hospital in London, UK.

• Senior Fundraising Executive (Community & Events)

  • Mar 2014 - Mar 2018

  I was directly responsible for (1) managing individual donors & community groups; (2) digital and offline engagement of stakeholders; and (3) project management (events & campaigns). My department raised funds for innovative colorectal cancer projects taking place within the national specialist Hospital.



Breaking in to the Charity Sector

• Co-founder and organiser

  • Jun 2014 - Jun 2015

  A networking group for: • People considering a career in the charity sector• People currently interning or volunteering in the charity sector • Current charily professionals willing to support and network with people in the early stages of their career A networking group for: • People considering a career in the charity sector• People currently interning or volunteering in the charity sector • Current charily professionals willing to support and network with people in the early stages of their career



Afghanaid

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Fundraising Assistant

  • Jun 2013 - Apr 2014

  I oversaw (1) marketing and stakeholder engagement projects; (2) communications & digital marketing; and (3) stakeholder engagement. We raised funds for Infrastructure & Education projects taking place in Afghanistan. I oversaw (1) marketing and stakeholder engagement projects; (2) communications & digital marketing; and (3) stakeholder engagement. We raised funds for Infrastructure & Education projects taking place in Afghanistan.



CODA INTERNATIONAL TRAINING

• Education Administration Programs

• Fundraising Trustee

  • Jun 2013 - Apr 2014

  General fundraising trustee position with CODA International Training. CODA International works in partnership with civil society organisations from Latin America, Southern Africa and the Middle East. CODA's aim is to strengthen the programming and lobbying capacity of community based organisations and that of their members. General fundraising trustee position with CODA International Training. CODA International works in partnership with civil society organisations from Latin America, Southern Africa and the Middle East. CODA's aim is to strengthen the programming and lobbying capacity of community based organisations and that of their members.



Child Aid in Rural Nepal Trust

• Fundraising & Operations Consultant

  • Jul 2013 - Oct 2013

  • Initiating and consulting on a change from out-of-house accounting system to a complete in-house system• Implementation of Quickbooks Pro for all UK fundraising accounting• Integration of Quickbooks with Giftworks (Database software) to maximise supporter data capture & storage• Consulting with staff on all levels both within and outside of the organisation to ensure maximum efficiency (E.g., Thanking and Banking which required consultation with signatories, trustees and other staff)• Assisting with Major Donor events as necessary (Such as the Lunch For Libraries event which raised over £30k) to ensure smooth running• Digital consultation (Good Adwords) and laying foundations for effective social media planning and execution



Operation WellFound

• Philanthropic Fundraising Services
• 1 - 100 Employee

• Marketing, Fundraising and Intern co-ordinator

  • Oct 2012 - Mar 2013

  • I worked under the COO in marketing, corporate partnerships, events and with general administration• Working with interns to help run eventsAchievements:• Fundraising by organising a music evening through budget planning, marketing, GANT charts, corporate partnerships etc• Winning a Google Grants award worth $330 per day, used for advertising on Google• Google grants increased views by 120 per month and increased online sale• Enhanced SEO and tracking with CMS (Wordpress) and Google Analytics• Writing a training manual for new interns and volunteers• Maintaining and updating Facebook, Twitter and Mailchimp• Setting up and writing a corporate pack to reach out to companies



The Brooke

• United Kingdom
• Legal Services
• 1 - 100 Employee

• Fundraising assistant

  • Sep 2009 - Jan 2010

  Responsibilities:• Office administration (e.g., photocopying, printing, leaflet design and mailings).• Using their Raiser’s Edge database, adding records and updating details. Responsibilities:• Office administration (e.g., photocopying, printing, leaflet design and mailings).• Using their Raiser’s Edge database, adding records and updating details.