Experience

RASIK PRODUCTS PVT LTD

• India
• Research
• 1 - 100 Employee

• Creative Head

  • Aug 2020 - Present

  Re-Branding and creating a new brand identity for the brand Crown greetings- including Logo, Packaging, Web Design, Brand Guidelines and Products of the Brand. Designing and conceptualising products for the Indian Market in the direction of Luxury Gifting. Stationary Products for companies like TJX, Walmart etc, and home grown brand Crown Greetings - Creating Cover options and design layouts by designing typography, look and feel of the product (Binding, various finishes, embilleshments, page lay-outing etc aesthetic concepts) Creation of Luxury Gifting range including Gift wraps, Accessories , Gift Kits etc for brands like Costco Kirkland, Northwest etc. Creation of Party Tableware range from Sketches, Mock up generations, Artwork finalisation and final production. Collaborations and working for International brands for designing their Planograms and product creations for the same. Layouting product placement on POG for maximum space utilisation. Packaging Design of various products offered by Rasik Products like Gift wraps, Bows, Ribbons, Kits , Tissues etc. Process driven by brainstorming, sketching, creating prototypes while effectively evaluations costs, productions processes, time management for the same. Show less



Seet Kamal International

• India
• Consumer Services
• 1 - 100 Employee

• Product Designer

  • Aug 2019 - Jul 2020

  -Development for seasonal giftware and create artistic type layout for the preparation of artwork on tabletop, furniture, accessories and home décor formats in a variety of materials -Revamped 60% of floor plan and merchandising, selecting which pieces to display together and finding most appealing way to present handicrafts and accessories in the company showroom at Jaipur -Installed and maintained VM decorations including a full size 12 foot Christmas tree and 350 sqft backdrop from factory at Jaipur to ExpoMart, Noida -Developed a new Paper Mache range by creating a unique pulp out of recycling waste cotton fabric and waste paper and achieving a desired finish and feel of it by buffing , varnishing etc techniques turned into a fast selling eco friendly product -Brainstormed and crafted various products from materials like Cork, Wood, Acrylic, Bamboo, Leather etc which helped increase company’s product diversity up-to 50% and sales to 60% -Designed and built fixtures used in exhibiting which helped increase productivity and accuracy to nearly 100% Show less



Marudhara Handmade Papers & Handicrafts - India

• India
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Head Designer

  • Nov 2018 - Jul 2019

  -Conceptualised the latest trend boards of WGSN with specific focus on the designs/trends which can be manifested in Handicrafts practically by local artisans -Provided detailed drawings, sketches and presentation graphics for both buyer and in-house projects -Met with international buyers and their agent office in India to preview design decisions and create eco friendly product lines in handicrafts empowering artisans. -Created for various buyers a wide range of Point-of-Purchase Handicraft products both in recycled leather and recycled cotton materials. -Supervised production of prototypes, samples, and final products from my designs and developed cost effective prototypes for initial testing and simulation of new materials. Show less



Nugami Exports

• Senior Product Designer

  • Apr 2016 - Oct 2018

  Designation-Head Designer -Designed more than 200 Handicraft decoration & utility items -Directed a team of artisans from Andra Pradesh by implementing their art form of Kalamkari in decoration products which boosted their sale by 40% -Oversaw the manufacturing and engineering processes to minimise cost in the production of handicraft items -Conceptualised and produced designs, which support market trends, new ideas, themes, colours and design motifs. -Development for seasonal giftware and create artistic type layout for the preparation of artwork on tabletop, furniture, accessories and home décor formats in a variety of materials -Executed final artwork to be sent to vendors including detailed specifications for the development of samples and for manufacturing. Show less



Ombre A-Fair-DLF Cyber Hub Gurgaon

• Freelance Designer

  • Mar 2016 - Aug 2016

  Installation & Interior Design -Space planning of the event with a footfall of 70,000+ visitors -Proposed and executed layout design of the stalls across the venue and seating Plan for the performers and audiences -Ensured that the installation activities/execution is in line with the installation planning for the fair which had several workshops, performances, and fashion shows spread over 3 days. -Worked closely with the planning team, ensuring time is managed efficiently and jobs are prioritised correctly -Designed 6 Installations 6-12 feet in size, ensuring the best display with minimal costs and in sync with the theme of the fair. Show less



Inmark Exports Pvt. Ltd.

• Product Designer

  • Jun 2015 - Jan 2016

  Inmark Export is dedicated as a manufacturer and exporter of home decor products like Paper Lamps, Paper Ornament, Paper String Lights, Paper garlands and Buntings, Paper table and floor décor products, Christmas Stars & more. They manufacture and export their product around the globe in major countries like USA, UK, Singapore, Germany, Hong Kong etc. Assigned works are as follows-  Development of Ornament designs, string lights, lamps, table top and floor décor products fusing new materials and new techniques  Introduction of new materials in the Product line of ornaments and development of a range on the same  Collection of Lamps  Costing  Coordination with Buyer and sampling of desired products  Development of Design  Market Survey and Direct Co-ordination with Artisan  Product Confirmation on regular meetings with Marketing team and Artisan  Co-ordination with sample development and approvals  One point contact for all design developments Show less

• Trainee for Graduation Project

  • Dec 2014 - Apr 2015

  The graduation project is an important part for the completion of bachelors of design. Its an industrial experience of doing live projects with the sponsor industry for 20 weeks. My role in Inmark as a design intern was to come up with collections of Flower Lampshades, Paper Ornaments and Flexible Packaging. Following the sponsor’s brief I created the above collections in my graduation project. Apart from that some minor projects were also done in the period of 20 weeks. The graduation project is an important part for the completion of bachelors of design. Its an industrial experience of doing live projects with the sponsor industry for 20 weeks. My role in Inmark as a design intern was to come up with collections of Flower Lampshades, Paper Ornaments and Flexible Packaging. Following the sponsor’s brief I created the above collections in my graduation project. Apart from that some minor projects were also done in the period of 20 weeks.


MNS REALINFRA PRIVATE LIMITED
• India
• Construction
• 1 - 100 Employee
• Graphic Designer

  • Aug 2013 - Jul 2014

Diksha Advertising and Printing Pvt. Ltd.
• Trainee

  • Jun 2013 - Jul 2013

Morphy Creations
• United States
• Retail Art Supplies
• Graphic Designer

  • Dec 2012 - Apr 2013