Experience

ABU JANI SANDEEP KHOSLA DESIGNERS PRIVATE LIMITED

• India
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Development

  • Aug 2022 - Present

  • Engagement in the development of seasonal collections – in the context of the market place • Research both design and the market, to identify market segments, opportunities and niches • Engagement in the development of seasonal collections – in the context of the market place • Research both design and the market, to identify market segments, opportunities and niches



RODDAM CONSULTING

• Independent Consultant: Brand Strategy & Business Development in the Design / Wellness Industry

  • Jun 2006 - Present

  ANAND KABRA - Fashion Designer SUHANI PITTIE – Jewellery Designer KRSALA - Couture Jewellery Designer ARJUN SALUJA - Fashion Designer KALLOL DATTA - Fashion Designer SHRIYA SOM - Fashion Designer APOLLO LIFE: Wellness Industry, Hyderabad: A divn of Apollo Hospitals Group. SCOPE: Creating and developing a brand identity to foster a strong brand franchise and equity. Development of core brand values vis-à-vis specific creative design traits or ethos Positioning the brand ‘offer’ (unique value proposition) so it occupies a relevant space in the market Developing a targeted strategy to build brand awareness & recall Identifying market segments, opportunities and niches, introducing new or strengthening existing product lines Upgradation,experimentation or innovation, to foster brand longevity For Apollo Wellness: Development.of corporate identity; communication collateral; design strategy and creative direction for Apollo Life (A Wellness magazine) Show less



BUSINESS TIMES, Singapore

• Contributor

  • 2003 - 2005

  Assignments included arts and culture coverage, reviews and previews of theatre and the Arts Festivals music and the Singapore Arts Festival. (Sample articles attached) Assignments included arts and culture coverage, reviews and previews of theatre and the Arts Festivals music and the Singapore Arts Festival. (Sample articles attached)



METAPHOR CREATIVE PVT LTD, SINGAPORE

• Owner/Director

  • 2001 - 2005

  COMMERCIAL EVENTS - Theatre Events in association with the High Commission of India and ABN AMRO Bank Pvt. Ltd. - Weekend Theatre Festival in association with BNP Paribas Private Bank and the National Arts Council, Singapore - Launch of the ABN AMRO NRI Division in Singapore - Strategic annual events for Coutts Bank, RCI etc. CORPORATE CLIENTS: ABN AMRO NRI Services Division, Singapore COUTTS BANK , Singapore BNP Paribas, Singapore RCI (Resorts and Condominiums International), Singapore TACTICAL & CONCEPTUAL WORK: - INDIA WEEK THEATRE for Esplanade – Theatres on the Bay - INDIA ON THE MOVE presented to the Confederation of Indian Industry (CII) and Singapore Tourism Board -THE BUDDING ARTISTS' FUND presented to BNP Paribas Pvt Bank Show less



VERVE (Fashion & Lifestyle Magazine, India)

• Marketing and Promotions Manager (H.O. Mumbai) & Global Consultant (Singapore)

  • 1998 - 2001

  Published from Mumbai, India, Verve, a monthly, is a leading fashion and lifestyle magazine. Occupying a niche slot and catering to an up market, well travelled and highly educated female readership, the scope of work included formulating marketing strategies to build brand awareness and recall of both consumers and advertisors; strategic collaboration between key brands and the magazine;revenue generation. Published from Mumbai, India, Verve, a monthly, is a leading fashion and lifestyle magazine. Occupying a niche slot and catering to an up market, well travelled and highly educated female readership, the scope of work included formulating marketing strategies to build brand awareness and recall of both consumers and advertisors; strategic collaboration between key brands and the magazine;revenue generation.



HAPPY HOME AND SCHOOL FOR THE BLIND, MUMBAI, INDIA

• Volunteer

  • 1997 - 2000

  Taught English language to visually impaired students of grades 3, 4 and 5, involving spoken (phonetics) and written (Braille) skills. Responsibility included assisting in their stage productions and art & craft exhibitions. This was a voluntary assignment. Taught English language to visually impaired students of grades 3, 4 and 5, involving spoken (phonetics) and written (Braille) skills. Responsibility included assisting in their stage productions and art & craft exhibitions. This was a voluntary assignment.



FORTUNE PROMOSEVEN LLC, DUBAI

• Client Services Manager

  • 1993 - 1995

  •Clients included The Rover Group, Forte Hotels, Cathay Pacific, Standard Chartered Bank. • Responsibilities included development and complete management of strategic direct marketing and direct mail programs • Management of customer loyalty programmes •Design and development of corporate collateral for in-house communication •Seasonal direct response campaigns to build traffic. •Tactical campaign development * Management of teleresearch programmes * General responsibilities included database management, market analysis and toll-free line management. Show less



ULKA ADVERTISING PVT. LTD, COCHIN, INDIA

• Client and Marketing Executive

  • 1989 - 1991

  Account Executive responsible for; * Clients included Bangaram Island Resort (the Casino group), Steel Industrials Kerala Ltd, Paul's Hardware Chain and Amalgam Foods. * Responsibilities included development of tactical, marketing and advertising strategy, market research, creative development and media planning • Direct marketing and advertising tools for B2B businesses export organizations Account Executive responsible for; * Clients included Bangaram Island Resort (the Casino group), Steel Industrials Kerala Ltd, Paul's Hardware Chain and Amalgam Foods. * Responsibilities included development of tactical, marketing and advertising strategy, market research, creative development and media planning • Direct marketing and advertising tools for B2B businesses export organizations



VST INDUSTRIES LTD, HYDERABAD,INDIA

• Advertising Executive

  • Jun 1987 - 1989

  VST Industries Limited (VST) is an India-based company. The Company is engaged in tobacco and related products business. The Company has sales in India and outside India. Its products include cigarettes branded under the names of Charminar & Charms primarily with a product range that extends from low end to premium brands. •Complete liaison and co-ordination with national and local advertising agencies. •Advertising budget analysis and allocation of budgets across brands and marketing activities. •Liaison and co-ordination with all regional sales centres to collate and support advertising and promotion requirements including media planning *National brand launches and post launch activities Show less