Experience

Market Strategy Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Strategy Advisor

  • Jul 2015 - Apr 2020

  Growth (adjacent and core markets) strategy, go-to-market and channel strategy, project management, market research and business transformation strategy Growth (adjacent and core markets) strategy, go-to-market and channel strategy, project management, market research and business transformation strategy



NRI (Nomura Research Institute)

• Japan
• IT Services and IT Consulting
• 700 & Above Employee

• Engagement Manager, Business Strategy Consulting Division

  • Jul 2012 - Apr 2014

  • Entry strategy: Assisted one of the largest Japanese food processing company to enter B2B segment in India. Identified target client segments, benchmarked distribution strategy of competitors, recommended distributor selection criteria and advised on sales team structure • Distribution channel strategy: Assisted Japanese consumer electronics company to redesign distribution and promotion strategy to increase market share in camera sales. Conducted survey of about 400 retailers in Mumbai… Show more • Entry strategy: Assisted one of the largest Japanese food processing company to enter B2B segment in India. Identified target client segments, benchmarked distribution strategy of competitors, recommended distributor selection criteria and advised on sales team structure • Distribution channel strategy: Assisted Japanese consumer electronics company to redesign distribution and promotion strategy to increase market share in camera sales. Conducted survey of about 400 retailers in Mumbai (90% responses) to understand market structure and competition strategy, analyzed possibility of supplying directly to retailers and recommended incentive and promoter allocation scheme to motivate retailers • Regenerative medicine market study: Identified future trend and opportunities and estimated market size, profitability and competition scenario in areas including banking, therapy, product development, equipment and logistics in regenerative medicine in India based on analysis of current guidelines and interviews with major players • Feasibility study: Assessed feasibility of setting up a gas based captive power plant near Chennai for Government of Japan. Benchmarked strategy and operations of captive power plants and other independent power producers in India. Estimated demand supply gap in power supply, studied availability of gas supply for desired location, recommended capacity of plant and assessed financial feasibility of setting up the captive power • Business development: Enabled Japan team to get business by creating concepts and proposals for developing business in India Show less • Entry strategy: Assisted one of the largest Japanese food processing company to enter B2B segment in India. Identified target client segments, benchmarked distribution strategy of competitors, recommended distributor selection criteria and advised on sales team structure • Distribution channel strategy: Assisted Japanese consumer electronics company to redesign distribution and promotion strategy to increase market share in camera sales. Conducted survey of about 400 retailers in Mumbai… Show more • Entry strategy: Assisted one of the largest Japanese food processing company to enter B2B segment in India. Identified target client segments, benchmarked distribution strategy of competitors, recommended distributor selection criteria and advised on sales team structure • Distribution channel strategy: Assisted Japanese consumer electronics company to redesign distribution and promotion strategy to increase market share in camera sales. Conducted survey of about 400 retailers in Mumbai (90% responses) to understand market structure and competition strategy, analyzed possibility of supplying directly to retailers and recommended incentive and promoter allocation scheme to motivate retailers • Regenerative medicine market study: Identified future trend and opportunities and estimated market size, profitability and competition scenario in areas including banking, therapy, product development, equipment and logistics in regenerative medicine in India based on analysis of current guidelines and interviews with major players • Feasibility study: Assessed feasibility of setting up a gas based captive power plant near Chennai for Government of Japan. Benchmarked strategy and operations of captive power plants and other independent power producers in India. Estimated demand supply gap in power supply, studied availability of gas supply for desired location, recommended capacity of plant and assessed financial feasibility of setting up the captive power • Business development: Enabled Japan team to get business by creating concepts and proposals for developing business in India Show less



Indian Institute of Management Ahmedabad

• India
• Education Administration Programs
• 700 & Above Employee

• Research Associate (M&A Strategy)

  • Oct 2010 - Mar 2011

  • Assisted Professor of M&A Strategy in developing material for class room teaching which included case studies and tests and in developing solution for tests • Assessed interim and final test papers • Assisted Professor of M&A Strategy in developing material for class room teaching which included case studies and tests and in developing solution for tests • Assessed interim and final test papers



HCLTech

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Global Executive Manager (Corporate Strategy/Marketing)

  • Dec 2008 - Jul 2010

  Responsible for improving revenue per sales person by identifying problem areas and ideating and implementing initiatives to fix issues • Conceptualized a programme to increase revenue from 37 client accounts with high IT spend but low penetration by HCL. The programme resulted in winning business worth USD 35mn • Analyzed survey results and interacted with account managers and sales leaders to identify reasons for low HCL penetration in the 37 accounts • Ideated and introduced… Show more Responsible for improving revenue per sales person by identifying problem areas and ideating and implementing initiatives to fix issues • Conceptualized a programme to increase revenue from 37 client accounts with high IT spend but low penetration by HCL. The programme resulted in winning business worth USD 35mn • Analyzed survey results and interacted with account managers and sales leaders to identify reasons for low HCL penetration in the 37 accounts • Ideated and introduced initiatives targeted at resolving issues in these accounts • Identified best practices around leveraging rain maker connects, analyst connects, alliances and cross business functions for improving HCL penetration in the accounts¬¬ • Facilitated roll¬out of sales best practices of HCL Technologies in HCL BPO during integration process of both entities Show less Responsible for improving revenue per sales person by identifying problem areas and ideating and implementing initiatives to fix issues • Conceptualized a programme to increase revenue from 37 client accounts with high IT spend but low penetration by HCL. The programme resulted in winning business worth USD 35mn • Analyzed survey results and interacted with account managers and sales leaders to identify reasons for low HCL penetration in the 37 accounts • Ideated and introduced… Show more Responsible for improving revenue per sales person by identifying problem areas and ideating and implementing initiatives to fix issues • Conceptualized a programme to increase revenue from 37 client accounts with high IT spend but low penetration by HCL. The programme resulted in winning business worth USD 35mn • Analyzed survey results and interacted with account managers and sales leaders to identify reasons for low HCL penetration in the 37 accounts • Ideated and introduced initiatives targeted at resolving issues in these accounts • Identified best practices around leveraging rain maker connects, analyst connects, alliances and cross business functions for improving HCL penetration in the accounts¬¬ • Facilitated roll¬out of sales best practices of HCL Technologies in HCL BPO during integration process of both entities Show less



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Associate (Business Advisory Services)

  • 2005 - 2007

  • Identifying opportunities and building a market for E&Y’s services in Gujarat • Developing relations with key officials of the Government of Gujarat (GoG) • Working regularly with a team of around 30 people to execute assignments Achievements • Instrumental in winning ‘Vibrant Gujarat, 2007’ assignment, one of the biggest in 2006. Facilitated GoG to sign MOUs worth USD3.7 billion while executing ‘Vibrant Gujarat, 2007’ by inviting foreign investments • Advised state… Show more • Identifying opportunities and building a market for E&Y’s services in Gujarat • Developing relations with key officials of the Government of Gujarat (GoG) • Working regularly with a team of around 30 people to execute assignments Achievements • Instrumental in winning ‘Vibrant Gujarat, 2007’ assignment, one of the biggest in 2006. Facilitated GoG to sign MOUs worth USD3.7 billion while executing ‘Vibrant Gujarat, 2007’ by inviting foreign investments • Advised state governments on setting up industrial parks under public-private partnership model by developing concept notes and assessing feasibility of these projects • Designed framework and developed criteria for selecting a private developer for setting up industrial parks in public-private partnership Show less • Identifying opportunities and building a market for E&Y’s services in Gujarat • Developing relations with key officials of the Government of Gujarat (GoG) • Working regularly with a team of around 30 people to execute assignments Achievements • Instrumental in winning ‘Vibrant Gujarat, 2007’ assignment, one of the biggest in 2006. Facilitated GoG to sign MOUs worth USD3.7 billion while executing ‘Vibrant Gujarat, 2007’ by inviting foreign investments • Advised state… Show more • Identifying opportunities and building a market for E&Y’s services in Gujarat • Developing relations with key officials of the Government of Gujarat (GoG) • Working regularly with a team of around 30 people to execute assignments Achievements • Instrumental in winning ‘Vibrant Gujarat, 2007’ assignment, one of the biggest in 2006. Facilitated GoG to sign MOUs worth USD3.7 billion while executing ‘Vibrant Gujarat, 2007’ by inviting foreign investments • Advised state governments on setting up industrial parks under public-private partnership model by developing concept notes and assessing feasibility of these projects • Designed framework and developed criteria for selecting a private developer for setting up industrial parks in public-private partnership Show less



Kotak Mahindra Bank

• India
• Banking
• 700 & Above Employee

• Management Trainee (Wealth Management)

  • 2003 - 2005

  • Responsible for investment planning of high net worth individuals, companies and trusts • Identified prospective customers and products to be targeted • Organized events and wealth management seminars for customers • Responsible for investment planning of high net worth individuals, companies and trusts • Identified prospective customers and products to be targeted • Organized events and wealth management seminars for customers