Experience

Big Bang

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Head - Brand Solutions & Platform Monetisation

  • Oct 2022 - Present

  Building new age pop culture solutions for brands.An expert in GenZ & Pop Culture Innovation, driving compelling changes in the branded content and entertainment industry in India, working with major brands with Big Bang Music including Nykaa, Moj, Freefire (Garena), Budweiser, Perno Ricard and more. Developing innovative music campaigns, platform monetisation strategies for leading platforms in India including, Triller, Instagram, Youtube, Moj, TikTok and more!

• Platform Partnerships & Innovation

  • Jul 2020 - Sep 2022

  Big Bang Music, a new age pop culture company, designed to build powerful music stories for artists and brands. BGBNG is a joint venture of Sony Music & Collective Artists Network. As a new age record label, we are representing a wide range of artists across genres and scales, we also house an indie artist accelerator & sub-label called "Big Indie Bang".



The Culture Wire

• India
• Market Research

• Founder

  • May 2020 - Present

  The Culture Wire is a human-centered platform built to guide, inspire and empower business professionals to build meaningful businesses leveraging creativity, consumer insights, human intelligence & innovation. Platform Launching Soon. Stay Tuned! The Culture Wire is a human-centered platform built to guide, inspire and empower business professionals to build meaningful businesses leveraging creativity, consumer insights, human intelligence & innovation. Platform Launching Soon. Stay Tuned!


BigBang.Social
• India
• Advertising Services
• 1 - 100 Employee
• Communication Design & Community Engagement

  • Jul 2020 - Oct 2021


Loudest.in

• India
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder

  • Jul 2017 - Jul 2019

  Loudest.in is India’s first community all about music! Inspiring, informing, connecting and celebrating the music community. Loudest.in is the primary source of information on trends and innovation in music, serving music fans, artists, top executives, tour promoters, publishers, radio programmers, lawyers, retailers, digital entrepreneurs, brands and many others. Loudest.in is India’s first community all about music! Inspiring, informing, connecting and celebrating the music community. Loudest.in is the primary source of information on trends and innovation in music, serving music fans, artists, top executives, tour promoters, publishers, radio programmers, lawyers, retailers, digital entrepreneurs, brands and many others.



VisionSpring

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Assistant Manager - New Initiatives & Vision Access Project

  • Jun 2015 - Jun 2017

  Achieved ambitious sales and business development targets. Raised USD 2,00,000, as corporate social responsibility funds, to ensure access to affordable eyeglasses for the underprivileged in India Prepared customized proposals based on partner requirements and VisionSpring themes: See to Earn, See to Learn, and See to be Safe. Identified new business opportunities by researching prospects. Independently investigated and recommend new collaboration opportunities. Utilized networking and referrals to generate new business leads. Project Liaison & Reporting, conducted country-wide impact sustainability surveys to measure key outputs and outcomes. Served as a social impact consultant to partners. Show less



Only Much Louder

• Entertainment Providers
• 200 - 300 Employee

• Intern

  • Sep 2013 - Apr 2014

  - Marketing - Outreach activities - Event management & execution - Artist Management - Marketing - Outreach activities - Event management & execution - Artist Management



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Marketing intern

  • Oct 2012 - Dec 2013

  Digital Marketing Digital Marketing



adidas Group

• United States
• 1 - 100 Employee

• Marketing Intern

  • Nov 2012 - Feb 2013

  - Guerrilla marketing - Social Media Marketing - Campus Marketing - Guerrilla marketing - Social Media Marketing - Campus Marketing



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Social Media Intern

  • Nov 2012 - Feb 2013

  Digital Marketing & Promotion Digital Marketing & Promotion



United Nations Information Center

• Core committee member, United Nations Young Change Makers Conclave

  • Nov 2012 - Jan 2013

  - Marketing - Ticketing - Media Relations - Logistics - Event Management - Team Management - Marketing - Ticketing - Media Relations - Logistics - Event Management - Team Management