Aoife O'Brien
Social Media Manager at AskPaul -The Financial Expert- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageMar, 2022- Nov, 2024 -
Distinction in Digital Marketing for Radio Certificate
Learning Waves SkillnetAug, 2020- Nov, 2024 -
Lifeguard
Irish water safety
Experience
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askpaul -The Financial Experts
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Ireland
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Financial Services
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1 - 100 Employee
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Social Media Manager
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Oct 2022 - Present
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Ireland's Classic Hits Radio
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Ireland
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Social Media, Sponsorships & Promotions Manager
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Nov 2016 - Oct 2022
Social Media & Website Manager: •Responsible for managing and creating content for the Classic Hits and Sunshine 106.8 websites • Liaise with sales team to run web driver campaigns on the websites • Editing and reviewing digital content from the freelance team for publishing across websites and Social Media channels • Plan and manage Social Media campaigns for clients across all Social Media platforms • Curate original content for Social Media channels • Repurpose on air content for use on Social Media channels • Creating ad campaigns in consultations with clients • Responsible for responding to all queries from the public received through Social Media channels and website • Utilise Social Media analytics and Google analytics to create effective targeted campaigns through website and Social Media channels • Liaise with presenters and producers to ensure correct, on brand use of Social Media channels also to help them generate ideas to increase and drive engagement • Create monthly reports on Website, Social Media & online streaming statistics • Repurpose user generated content, that is relevant to each audience, on Social Media channels Sponsorships & Promotions Manager: • Responsible for managing multiple calendars for on air sponsorships and promotions • Created and implemented a new calendar and booking system utilising new software • Coordinating with the sales rep and client to create briefs, and subsequently with the Programme Director and Head of Production to produce on-air content • Liaise with Producers and presenters to make sure correct information is given out on air and managing corrections • Responsible for Prize management & ensuring all prizes are fulfilled Office Manager: • Caring for guests and visitors • Answering enquiries and fielding complaints from the general public • Managing office supplies and ordering from suppliers within defined budget • Responsible for running focus groups and recruiting members of the public to take part Show less
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Sunshine 106.8
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Ireland
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Social Media, Sponsorships & Promotions Manager
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Nov 2016 - Oct 2022
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Dublin's FM104
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Ireland
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Marketing Assistant
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Apr 2016 - Oct 2016
-Work alongside digital and sales team to manage campaigns on social media platforms -Work with the sales team to create targeted industry campaigns -Assistance in Organising competition finals -Work with sales team and presenters to generate competition mechanics -Work alongside digital and sales team to manage campaigns on social media platforms -Work with the sales team to create targeted industry campaigns -Assistance in Organising competition finals -Work with sales team and presenters to generate competition mechanics
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Dublin's Q102
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Ireland
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Media Production
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1 - 100 Employee
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Social Media Coordinator
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Nov 2015 - Apr 2016
• Social Media Coordinator • Generate original content for multiple social media accounts • Liaise with sales team for social media competitions • Reception cover • Commercial Traffic Management cover • Podcast research, recording and presenting. • Social Media Coordinator • Generate original content for multiple social media accounts • Liaise with sales team for social media competitions • Reception cover • Commercial Traffic Management cover • Podcast research, recording and presenting.
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Street Team Member
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Feb 2015 - Apr 2015
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103.2 Dublin City FM
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Ireland
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Live Broadcast Engineer and Digital Marketing executive
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Jan 2014 - Mar 2015
-Live broadcast engineer. -Digital marketing executive. -Production assistant. -Liaise with presenters on a daily basis to research various show topics. -Record and edit pre-recorded programmes using various editing software such as Adobe Audition and Cool Edit. -Communicate with all the presenters on a daily basis in order to get information about their show for use on the social media sites. -Update the social media sites daily with information on various programmes airing that day. -Edit programmes for pod-casting purposes. Show less
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ECD Engineering
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Dublin
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Freelance Research Executive
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May 2013 - Jun 2013
-Researching and obtaining information regarding Patents and Trademarks. -Gathering information on App Design and Development. -Compiling reports for employer on the information that was found. www.ecdengineering.com -Researching and obtaining information regarding Patents and Trademarks. -Gathering information on App Design and Development. -Compiling reports for employer on the information that was found. www.ecdengineering.com
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O2 Ireland
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Dublin
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Media campaign executive
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Nov 2012 - Apr 2013
Duties: -Liaise with sales manager and campaign manager to run direct message and location based message campaigns. -Interact with clients about campaigns being run. -Communicate with partners in UK and San Francisco regarding current and upcoming campaigns. -Develop creative message copy for campaigns. -Create client facing reports post campaign. -Report on campaign details i.e. deliveries, CTR (click through rate) etc. Duties: -Liaise with sales manager and campaign manager to run direct message and location based message campaigns. -Interact with clients about campaigns being run. -Communicate with partners in UK and San Francisco regarding current and upcoming campaigns. -Develop creative message copy for campaigns. -Create client facing reports post campaign. -Report on campaign details i.e. deliveries, CTR (click through rate) etc.
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Intern
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May 2009 - Aug 2009
This allowed me to meet new people and interact with people of different age groups . It also gave me experience and confidence in dealing with stressful situations. This allowed me to meet new people and interact with people of different age groups . It also gave me experience and confidence in dealing with stressful situations.
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Intern
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Mar 2009 - Mar 2009
Employer: HotPress Magazine Duties: Carry out research for the HotPress 2010 yearbook and ensure that all information is correct. Contact artists through phone and email to ensure that all their information was up-to-date for the publication. Employer: HotPress Magazine Duties: Carry out research for the HotPress 2010 yearbook and ensure that all information is correct. Contact artists through phone and email to ensure that all their information was up-to-date for the publication.
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Intern
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Mar 2009 - Mar 2009
Work Experience: Employer: Advertising and Promotions office for Whelans, The Village, Andrews Lane Theater and The Mercantile. Duties: Make out press releases, Add information to the venues website about upcoming events, Hang up posters., Edit information for the Monthly brochure etc. Work Experience: Employer: Advertising and Promotions office for Whelans, The Village, Andrews Lane Theater and The Mercantile. Duties: Make out press releases, Add information to the venues website about upcoming events, Hang up posters., Edit information for the Monthly brochure etc.
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Education
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National College of Ireland
Masters, Marketing -
Ballyfermot College of Further Education
BA (hons) degree in Media Production Management, Media -
Ballyfermot College of Further Education
HND Music Management, Music Management -
St.Louis Highschool