Aoife O'Brien

Social Media Manager at AskPaul -The Financial Expert
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Contact Information
us****@****om
(386) 825-5501
Location
Ireland, IE

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Mar, 2022
    - Nov, 2024
  • Distinction in Digital Marketing for Radio Certificate
    Learning Waves Skillnet
    Aug, 2020
    - Nov, 2024
  • Lifeguard
    Irish water safety

Experience

    • Ireland
    • Financial Services
    • 1 - 100 Employee
    • Social Media Manager
      • Oct 2022 - Present

    • Ireland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Social Media, Sponsorships & Promotions Manager
      • Nov 2016 - Oct 2022

      Social Media & Website Manager: •Responsible for managing and creating content for the Classic Hits and Sunshine 106.8 websites • Liaise with sales team to run web driver campaigns on the websites • Editing and reviewing digital content from the freelance team for publishing across websites and Social Media channels • Plan and manage Social Media campaigns for clients across all Social Media platforms • Curate original content for Social Media channels • Repurpose on air content for use on Social Media channels • Creating ad campaigns in consultations with clients • Responsible for responding to all queries from the public received through Social Media channels and website • Utilise Social Media analytics and Google analytics to create effective targeted campaigns through website and Social Media channels • Liaise with presenters and producers to ensure correct, on brand use of Social Media channels also to help them generate ideas to increase and drive engagement • Create monthly reports on Website, Social Media & online streaming statistics • Repurpose user generated content, that is relevant to each audience, on Social Media channels Sponsorships & Promotions Manager: • Responsible for managing multiple calendars for on air sponsorships and promotions • Created and implemented a new calendar and booking system utilising new software • Coordinating with the sales rep and client to create briefs, and subsequently with the Programme Director and Head of Production to produce on-air content • Liaise with Producers and presenters to make sure correct information is given out on air and managing corrections • Responsible for Prize management & ensuring all prizes are fulfilled Office Manager: • Caring for guests and visitors • Answering enquiries and fielding complaints from the general public • Managing office supplies and ordering from suppliers within defined budget • Responsible for running focus groups and recruiting members of the public to take part Show less

    • Ireland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Social Media, Sponsorships & Promotions Manager
      • Nov 2016 - Oct 2022

    • Ireland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing Assistant
      • Apr 2016 - Oct 2016

      -Work alongside digital and sales team to manage campaigns on social media platforms -Work with the sales team to create targeted industry campaigns -Assistance in Organising competition finals -Work with sales team and presenters to generate competition mechanics -Work alongside digital and sales team to manage campaigns on social media platforms -Work with the sales team to create targeted industry campaigns -Assistance in Organising competition finals -Work with sales team and presenters to generate competition mechanics

    • Ireland
    • Media Production
    • 1 - 100 Employee
    • Social Media Coordinator
      • Nov 2015 - Apr 2016

      • Social Media Coordinator • Generate original content for multiple social media accounts • Liaise with sales team for social media competitions • Reception cover • Commercial Traffic Management cover • Podcast research, recording and presenting. • Social Media Coordinator • Generate original content for multiple social media accounts • Liaise with sales team for social media competitions • Reception cover • Commercial Traffic Management cover • Podcast research, recording and presenting.

    • Street Team Member
      • Feb 2015 - Apr 2015

    • Ireland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Live Broadcast Engineer and Digital Marketing executive
      • Jan 2014 - Mar 2015

      -Live broadcast engineer. -Digital marketing executive. -Production assistant. -Liaise with presenters on a daily basis to research various show topics. -Record and edit pre-recorded programmes using various editing software such as Adobe Audition and Cool Edit. -Communicate with all the presenters on a daily basis in order to get information about their show for use on the social media sites. -Update the social media sites daily with information on various programmes airing that day. -Edit programmes for pod-casting purposes. Show less

    • Freelance Research Executive
      • May 2013 - Jun 2013

      -Researching and obtaining information regarding Patents and Trademarks. -Gathering information on App Design and Development. -Compiling reports for employer on the information that was found. www.ecdengineering.com -Researching and obtaining information regarding Patents and Trademarks. -Gathering information on App Design and Development. -Compiling reports for employer on the information that was found. www.ecdengineering.com

    • Media campaign executive
      • Nov 2012 - Apr 2013

      Duties: -Liaise with sales manager and campaign manager to run direct message and location based message campaigns. -Interact with clients about campaigns being run. -Communicate with partners in UK and San Francisco regarding current and upcoming campaigns. -Develop creative message copy for campaigns. -Create client facing reports post campaign. -Report on campaign details i.e. deliveries, CTR (click through rate) etc. Duties: -Liaise with sales manager and campaign manager to run direct message and location based message campaigns. -Interact with clients about campaigns being run. -Communicate with partners in UK and San Francisco regarding current and upcoming campaigns. -Develop creative message copy for campaigns. -Create client facing reports post campaign. -Report on campaign details i.e. deliveries, CTR (click through rate) etc.

    • Intern
      • May 2009 - Aug 2009

      This allowed me to meet new people and interact with people of different age groups . It also gave me experience and confidence in dealing with stressful situations. This allowed me to meet new people and interact with people of different age groups . It also gave me experience and confidence in dealing with stressful situations.

    • Intern
      • Mar 2009 - Mar 2009

      Employer: HotPress Magazine Duties: Carry out research for the HotPress 2010 yearbook and ensure that all information is correct. Contact artists through phone and email to ensure that all their information was up-to-date for the publication. Employer: HotPress Magazine Duties: Carry out research for the HotPress 2010 yearbook and ensure that all information is correct. Contact artists through phone and email to ensure that all their information was up-to-date for the publication.

    • Intern
      • Mar 2009 - Mar 2009

      Work Experience: Employer: Advertising and Promotions office for Whelans, The Village, Andrews Lane Theater and The Mercantile. Duties: Make out press releases, Add information to the venues website about upcoming events, Hang up posters., Edit information for the Monthly brochure etc. Work Experience: Employer: Advertising and Promotions office for Whelans, The Village, Andrews Lane Theater and The Mercantile. Duties: Make out press releases, Add information to the venues website about upcoming events, Hang up posters., Edit information for the Monthly brochure etc.

Education

  • National College of Ireland
    Masters, Marketing
    2011 - 2013
  • Ballyfermot College of Further Education
    BA (hons) degree in Media Production Management, Media
    2010 - 2011
  • Ballyfermot College of Further Education
    HND Music Management, Music Management
    2008 - 2010
  • St.Louis Highschool
    2001 - 2007

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