Aoife McDonald
Client Director - Brand & Sponsorship at Cullen Communications- Claim this Profile
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Bio
Maire Scully
Aoife is a highly experienced strategic marketeer with a specialism in sponsorship and a great understanding of sports sponsorship in particular. Her flexible working approach means she excels both when working as the lead on projects or as part of an integrated cross functional team. She is experienced across corporate, sports and consumer PR, sponsorship strategy and activation and 360 brand campaign management.
Maire Scully
Aoife is a highly experienced strategic marketeer with a specialism in sponsorship and a great understanding of sports sponsorship in particular. Her flexible working approach means she excels both when working as the lead on projects or as part of an integrated cross functional team. She is experienced across corporate, sports and consumer PR, sponsorship strategy and activation and 360 brand campaign management.
Maire Scully
Aoife is a highly experienced strategic marketeer with a specialism in sponsorship and a great understanding of sports sponsorship in particular. Her flexible working approach means she excels both when working as the lead on projects or as part of an integrated cross functional team. She is experienced across corporate, sports and consumer PR, sponsorship strategy and activation and 360 brand campaign management.
Maire Scully
Aoife is a highly experienced strategic marketeer with a specialism in sponsorship and a great understanding of sports sponsorship in particular. Her flexible working approach means she excels both when working as the lead on projects or as part of an integrated cross functional team. She is experienced across corporate, sports and consumer PR, sponsorship strategy and activation and 360 brand campaign management.
Experience
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Cullen Communications
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Ireland
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Public Relations and Communications Services
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1 - 100 Employee
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Client Director - Brand & Sponsorship
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Feb 2017 - Present
• New business and client development• Leadership and training within systems development• Development and execution of marketing communication strategies • Project management on client marketing and PR campaigns • Team management and reporting directly Managing Director
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Senior Client Manager - Sponsorship Marketing & PR
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Sep 2014 - Jan 2017
• Strategic planning and stakeholder management • Managing brand event activations nationwide• Managing client campaigns and annual budgets• Community management of brand websites and social media channels
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Wilson Hartnell
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Ireland
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Public Relations and Communications Services
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100 - 200 Employee
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Account Manager - Sport Marketing & Sponsorship
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Dec 2012 - Aug 2014
• Management of weekly media interview and content gathering sessions • Creative planning to launch high profile brand sponsorships• Social media content development and moderation• Brand ambassador negotiation and management• Media relations management• Managing team and reporting directly to Director
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Account Executive - Sport Marketing & Sponsorship
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Mar 2012 - Dec 2012
• Sports Event management• Development of press materials • Media management & supplier liaison • Budgets management
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Account Executive - Consumer & Lifestyle PR
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Jun 2008 - Feb 2012
• Development of written communications• Media Relations management & Supplier management
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Pobal
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Ireland
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Non-profit Organizations
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200 - 300 Employee
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Administration & Finance
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2005 - 2007
• Project administration • Financial controller assistant • Publicity • Events assistant • Project administration • Financial controller assistant • Publicity • Events assistant
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Education
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2018 - 2018
Dublin Business School
Advanced Diploma in Project Management -
2007 - 2008
Technological University Dublin
Masters, Public Relations -
2002 - 2005
Ulster University
Hons Degree, Media & European Studies
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