Aoife Cooney
Director of Strategy and Digital at We The People- Claim this Profile
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Bio
John-Paul Le Bon
I worked on Aoife’s team over a period of 6 very enjoyable years. Aoife is one of the most forward thinking, progressive and emotionally intelligent leaders I’ve had the honour to work with. She has a keen marketing acumen, a creative flair, a vision-led outlook and a collaborative approach in everything she does. At Focus Ireland, we worked on many multi-channel campaigns, activities and projects, to which Aoife brought fresh energy, good humour and problem solving skills to the table, making our work engaging, challenging and always a lot of fun. Aoife has the rare ability to see over and beyond the weeds, always aware of the bigger picture, with a naturally inherent competence, achieving great results comes easily to her. Any team or organisation would be fortunate to have Aoife’s input.
John-Paul Le Bon
I worked on Aoife’s team over a period of 6 very enjoyable years. Aoife is one of the most forward thinking, progressive and emotionally intelligent leaders I’ve had the honour to work with. She has a keen marketing acumen, a creative flair, a vision-led outlook and a collaborative approach in everything she does. At Focus Ireland, we worked on many multi-channel campaigns, activities and projects, to which Aoife brought fresh energy, good humour and problem solving skills to the table, making our work engaging, challenging and always a lot of fun. Aoife has the rare ability to see over and beyond the weeds, always aware of the bigger picture, with a naturally inherent competence, achieving great results comes easily to her. Any team or organisation would be fortunate to have Aoife’s input.
John-Paul Le Bon
I worked on Aoife’s team over a period of 6 very enjoyable years. Aoife is one of the most forward thinking, progressive and emotionally intelligent leaders I’ve had the honour to work with. She has a keen marketing acumen, a creative flair, a vision-led outlook and a collaborative approach in everything she does. At Focus Ireland, we worked on many multi-channel campaigns, activities and projects, to which Aoife brought fresh energy, good humour and problem solving skills to the table, making our work engaging, challenging and always a lot of fun. Aoife has the rare ability to see over and beyond the weeds, always aware of the bigger picture, with a naturally inherent competence, achieving great results comes easily to her. Any team or organisation would be fortunate to have Aoife’s input.
John-Paul Le Bon
I worked on Aoife’s team over a period of 6 very enjoyable years. Aoife is one of the most forward thinking, progressive and emotionally intelligent leaders I’ve had the honour to work with. She has a keen marketing acumen, a creative flair, a vision-led outlook and a collaborative approach in everything she does. At Focus Ireland, we worked on many multi-channel campaigns, activities and projects, to which Aoife brought fresh energy, good humour and problem solving skills to the table, making our work engaging, challenging and always a lot of fun. Aoife has the rare ability to see over and beyond the weeds, always aware of the bigger picture, with a naturally inherent competence, achieving great results comes easily to her. Any team or organisation would be fortunate to have Aoife’s input.
Experience
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We The People
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Australia
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Advertising Services
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1 - 100 Employee
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Director of Strategy and Digital
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Nov 2022 - Present
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Teneo
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United States
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Business Consulting and Services
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700 & Above Employee
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Director
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May 2022 - Nov 2022
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Focus Ireland
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Ireland
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Individual and Family Services
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200 - 300 Employee
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Head of Marketing and Digital
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May 2018 - May 2022
Head of Marketing, digital channels, digital content and integrated campaigns and messaging at Focus Ireland. My department remit also spans brand marketing and communications, and PR. Working across strategic communications and digital fundraising during the surge of movement to digital giving over the past few years has been very exciting. The growth in NGO digital communication has matched a huge surge in digital fundraising. I've been very lucky to head up a department with exponential growth for the last four years.
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Head of National Campaigns and Sponsorship
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Mar 2015 - Sep 2018
This role was extremely busy and exciting, in equal measures. Head of Ireland's largest corporate charity campaign, Shine A Light Night, I was fortunate enough to yield great success to multi strand lead gen strategies bringing this campaign to €1Million in three years. Shine A Light enjoys continued success and is the biggest date in Ireland's CSR calendar. The role also worked across national TV and radio campaigns with mass public participation and ambitious public targets. https://www.youtube.com/watch?v=r4eFIrA8Q3o
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Independent News & Media Regional's
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Independent News and Media
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Head of Digital Revenue
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Jun 2014 - Mar 2015
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Propel Media
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South William Street, Dublin 2
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Marketing Manager / Production
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Mar 2012 - Jun 2014
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NAME IT FASHIONS LIMITED
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Retail Apparel and Fashion
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1 - 100 Employee
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Managing Director
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Feb 2007 - Mar 2012
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VILA A/S
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Denmark
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Retail Apparel and Fashion
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200 - 300 Employee
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Country Director - Ireland
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Jan 2000 - Feb 2007
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Education
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2012 - 2016
Institute of Technology, Carlow
Bachelor of Laws (LLB), Law -
2019 - 2019
Prince 2
Project Management Prince II Practitioner, Project Management -
2013 - 2013
Mediation Institute of Ireland
Certified Mediator, Commercial Dispute Resolution, Workplace and Community Dispute Resolution, Contractual Mediation -
Loreto Secondary School
Community
