Experience

Auvik

• Canada
• Computer Networking Products
• 200 - 300 Employee

• Sr. Marketing System Developer

  • Sep 2021 - Oct 2023

  Ontario, Canada Responsibilities: -Orchestrated the development and enhancement of the trial signup system, serving as the nexus between product offerings, payment systems, and Sales & Marketing systems. My focus on scalability, speed, and security has been pivotal in transitioning from a single product to a versatile multi-product architecture. Demonstrated exceptional problem-solving skills by designing and implementing workarounds for system integration gaps, significantly boosting business outcomes… Show more Responsibilities: -Orchestrated the development and enhancement of the trial signup system, serving as the nexus between product offerings, payment systems, and Sales & Marketing systems. My focus on scalability, speed, and security has been pivotal in transitioning from a single product to a versatile multi-product architecture. Demonstrated exceptional problem-solving skills by designing and implementing workarounds for system integration gaps, significantly boosting business outcomes through meticulous attention to detail and robust fallback mechanisms. -Specialized in crafting cloud-based applications, seamlessly integrating disparate systems to fulfill unique business demands. My solutions not only bridge the functional gaps across systems but also incorporate resilient fallbacks and monitoring systems to minimize operational disruptions and enhance overall system performance. -Embarked on a journey with AI technologies this year, quickly acquiring skills and developing AI-powered solutions. Notably, I designed an AI chatbot to streamline information retrieval from documents, overcoming the limitations of keyword-based searches. The solution, built on AWS infrastructure, leverages OpenAI's embedding model, Pinecone Vector database, Langchain, and GPT-4. It consists of a document management system, an AI core for information retrieval, and a versatile access integration component. -Actively engaged in daily data security operations, contributing to the discovery and resolution of security challenges. Playing a vital role in the development of an AI-driven data security layer, reinforcing the organization's security infrastructure. Show less



Publicis Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Sr. Developer, CRM Technology

  • Apr 2019 - Sep 2021

  Toronto, Ontario, Canada I am a lead CRM developer who has been successfully fulfilling clients’ customer relationship strategies. The projects I have done and responsibilities are as below: - CRM platform migration: This project was to migrate clients’ email platform from Acoustic to salesforce marketing cloud. I was using Acoustic for the client’s email delivery and tracking. During this project, we have successfully migrated all the existing email campaigns to salesforce marketing platform starting from IP… Show more I am a lead CRM developer who has been successfully fulfilling clients’ customer relationship strategies. The projects I have done and responsibilities are as below: - CRM platform migration: This project was to migrate clients’ email platform from Acoustic to salesforce marketing cloud. I was using Acoustic for the client’s email delivery and tracking. During this project, we have successfully migrated all the existing email campaigns to salesforce marketing platform starting from IP warming, sender profiles verification, data cleaning, then created and updated all the tracking for salesforce marketing cloud, finalized by kicking off all of the automations and journey as expected. - Weekly, monthly ad hoc email promotions: Built and deployed ad hoc emails, including email coding, tracking implementations, deployments, and creating tracking reports. - Daily, monthly cadence emails updates and automation maintains: Update content and monitor the operation of the email automatic deployments Promotions: Hired as developer and was promoted as Sr. Developer in April 2020. Show less



NeuLinks

• Canada
• Technology, Information and Internet

• Developer

  • Jun 2018 - Jun 2019

  Toronto, Canada Area Responsibilities: https://www.neulinks.com AWS Cloud Solutions Development: Led the architecture and deployment of robust cloud solutions on AWS, ensuring scalability, reliability, and security. Managed cloud infrastructure planning, implementation, and optimization for hosting AI-driven applications and digital platforms. Spearheaded the integration of AWS services such as EC2, S3, RDS, and Lambda in developing and maintaining web applications. Machine Learning… Show more Responsibilities: https://www.neulinks.com AWS Cloud Solutions Development: Led the architecture and deployment of robust cloud solutions on AWS, ensuring scalability, reliability, and security. Managed cloud infrastructure planning, implementation, and optimization for hosting AI-driven applications and digital platforms. Spearheaded the integration of AWS services such as EC2, S3, RDS, and Lambda in developing and maintaining web applications. Machine Learning Implementation: Directed the application of machine learning technologies in creating advanced digital marketing tools and software solutions. Oversaw the development of NeuTranslation™, a neural machine translation tool, using cutting-edge ML algorithms for enhanced translation accuracy and efficiency. Implemented machine learning models for data analysis, predictive analytics, and automation processes to improve client services and business operations. Innovative Software Tool Development: Conceptualized and developed comprehensive software tools integrating ML and cloud technologies to provide innovative solutions in digital marketing and transformation. Continuously evaluated emerging technologies and methodologies to incorporate into the development process for enhanced functionality and user experience. System Architecture and Design: Designed system architectures that effectively integrated various technologies, ensuring high performance and efficiency. Maintained up-to-date knowledge of AWS architecture best practices and applied them in developing scalable and secure applications. Data Management and Analytic: Utilized AWS cloud capabilities for effective data storage, processing, and analytics. Implemented big data applications using machine learning to derive actionable insights, aiding in strategic decision-making and optimization of digital services. Show less



Sensors & Software Inc.

• Canada
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Digital Marketing Lead

  • Sep 2016 - Jun 2018

  Toronto, Canada Area -Adobe Analytics, Adobe DTM, Google Analytics, Google Tag Manager Web Analytics metrics development and dataLayer tracking implementation. Product daily, weekly, monthly online marketing reports reflecting the digital marketing performance and insights. -Managing global search engine marketing(SEM) and search engine optimization(SEO) as Google certified account manager. -Managing Search Engine Optimization(SEO). Developed in-house SEO API for SEO automation -Google and Baidu SEM… Show more -Adobe Analytics, Adobe DTM, Google Analytics, Google Tag Manager Web Analytics metrics development and dataLayer tracking implementation. Product daily, weekly, monthly online marketing reports reflecting the digital marketing performance and insights. -Managing global search engine marketing(SEM) and search engine optimization(SEO) as Google certified account manager. -Managing Search Engine Optimization(SEO). Developed in-house SEO API for SEO automation -Google and Baidu SEM account management for leads generation, integrated SEM performance tracking with CRM system, maximized the ROI. -AWS cloud service architect and DevOps development, certified AWS Solution Architect -Full Stack development and web hosting: responsive, dynamic, interactive website development and content management system implementation, corporate website, promotion email, campaign mini-site, landing page template development using: PHP, Javascript, CSS, HTML, python,JSON, SQL, DynamoDB, Photoshop Show less



Air China

• Airlines and Aviation
• 700 & Above Employee

• Manager of in-flight Digital Media

  • Sep 2013 - Aug 2014

  Beijing City, China Responsibilities: - Developed Air China digital platform strategies - Managing Inflight connectivity digital platform - Develop and manage in-flight entertainment digital media and networking solution for content management, including in-house digital solution lab. - Cross-functions alignment, and team training - Vendor management - Budget management - Team leader



NXP Semiconductors

• Netherlands
• Semiconductor Manufacturing
• 700 & Above Employee

• Sr. Web Marketing Manager

  • Dec 2010 - Jul 2013

  Shanghai City, China -Global Google Search Engine Marketing for NXP's product marketing, leveraged 30% incremental online awareness, managing over 1 million dollars accounts for multiple product lines and business unites for new products and featured product promotion. -Managing email marketing from design to email development, including dynamic and personalized monthly product marketing emails for each business unit, and event promotion email by utilizing Microsoft Visual Studio, Eloqua marketing automation… Show more -Global Google Search Engine Marketing for NXP's product marketing, leveraged 30% incremental online awareness, managing over 1 million dollars accounts for multiple product lines and business unites for new products and featured product promotion. -Managing email marketing from design to email development, including dynamic and personalized monthly product marketing emails for each business unit, and event promotion email by utilizing Microsoft Visual Studio, Eloqua marketing automation tool and database, with the call to action landing pages, click through rate over 25%. -Develop HTML interactive product promotion campaigns mini-sites for the customer and lead acquisition, integrated with Eloqua marketing automation tool and salesforce.com for closed loop tracking. -Develop and maintain buy online database integration with semiconductors distributors' eCommerce websites, XML, database synchronization bugs detection, API trouble shooting. -Support new corporate website redesign with stakeholder requirement investigation -Owner of Omniture online tracking and reporting -Magnolia content management tool management and development for local content publication - 1st tier in-house web solution support to support San Jose, Tokyo, and Singapore local Marcom managers integrated marketing campaigns. Speaker at: -Ad tech conference 2011, Shanghai Excellent Performance Employee Award in 2011, 2012 Company Website: www.nxp.com; Show less



Air China

• Airlines and Aviation
• 700 & Above Employee

• eMarketing Director - eCommerce

  • Dec 2007 - Dec 2010

  Responsibilities: -New eCommerce corporate web platform redesign and development -New online booking engine design and development, flight fare Oracle database integration -Manage Google SEM/SEO accounts with over 3 millions dollars annal budget, for flight tickets and route promotion. Implement Google Adwords auto-biding tool and Omniture Search Center tracking code and optimization rules for daily optimization, employ Omniture online tracking results and inputs from product… Show more Responsibilities: -New eCommerce corporate web platform redesign and development -New online booking engine design and development, flight fare Oracle database integration -Manage Google SEM/SEO accounts with over 3 millions dollars annal budget, for flight tickets and route promotion. Implement Google Adwords auto-biding tool and Omniture Search Center tracking code and optimization rules for daily optimization, employ Omniture online tracking results and inputs from product marketing managers develop biweekly optimization to maximum ROI. -Manage email marketing for new customer email acquisition, customer retention, including email content collection from product marketing managers, and develop HTML personalized email, segment customer database, develop landing page with dynamic content according to the personalized email content. -Omniture and Google Analytics tracking development and implementation for search engine marketing and email marketing optimization. -mySQL Customer online booking database and customer loyalty ( frequent flyer miles) database integration and synchronization The key achievements are as below: -Completed two redesigns of the corporate website, upgraded it from a branding oriented to an e-Commerce web platform, online flight ticket sales reached 2 billion RMB in the 3rd year. -Successfully drive 40% incremental online booking by managing SEM, email Marketing. -Be the first one in China who developed the first Google Map API for flight route and fare display -Cooperated with Google, initiated, developed and launched the Google-Air China Chinese Spring Festival airport and flight status map in Google map for free and drove online sales reached the 7 million daily sales peak. -Speaker of international conferences: -SEX ( search engine marketing/optimization) 2008 -Ad tech 2008, Shanghai, online marketing panel -Ad tech 2009, Beijing, online analysis panel -WIT 2009 in Singapore, The Web In Travel Show less



eLong, Inc

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Manager

  • Jan 2006 - Dec 2007

  -Manage and develop seasonal travel package promotion campaign including collect promotion products information from product department, then schedule and develop campaign landing pages, HTML promotion email, prepare keywords and kick off search engine marketing campaign, customer database data mining then pipe in email marketing. -Manage Google and Baidu search engine marketing account for hotel and flight online sales, with daily auto-bidding, bi-weekly manually update and optimize account… Show more -Manage and develop seasonal travel package promotion campaign including collect promotion products information from product department, then schedule and develop campaign landing pages, HTML promotion email, prepare keywords and kick off search engine marketing campaign, customer database data mining then pipe in email marketing. -Manage Google and Baidu search engine marketing account for hotel and flight online sales, with daily auto-bidding, bi-weekly manually update and optimize account maximize ROI according to online tracking result. -Architect and develop Omniture site catalyst online tracking with Javascript tracking code development and implementation on website and promotion links, landing pages, by the campaign, by product, by promotion channel, by links tracking, achieved integrated cross-channel and consistent booking funnel measurement report. -Employ SPSS to analysis customer loyalty market research result, and conduct annual customer segmentation analysis, new customer acquisition cost and life time value analysis -Seasonal promotion mini sites performance analysis and optimization -Develop monthly promotion emails -Employ Epsilon email marketing tool for email delivery, reporting, analysis and optimize the promotion email performance. -Develop data warehouse to integrate online behavior tracking data and online transaction payment as an integrated booking funnel for daily, weekly, monthly, quarterly, annual automatic and adhoc analysis reports Training:  Advanced user training of Omniture SiteCatalyst, by Omniture in Hongkong  The Implementation of Omniture SiteCatalyst, by Omniture in Hongkong  Manager training by America Management Associate Show less