Experience

BEAM Architects

• United States
• Architecture and Planning

• Design Researcher

  • Feb 2023 - Present

  Working as an ethnographic researcher to support placemaking strategies that encompasses social activities to empower residents of Greenpoint and Williamsburg to become an integral part of a sustainable and energetic community Customer Analysis: Supporting with qualitative data collection and customer analysis to develop persona models of potential customers by identifying particular pain points and needs. Competitor market research Assessing Greenpoint-Williamsburg neighborhood context, attraction spaces and identifying their focus areas. Analysis of existing alternative places in the Greenpoint-Williamsburg district according to functional directions and geographical location of the project. Show less



International Rescue Committee

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Design Research Fellow

  • Feb 2023 - Present

  Work with the IRC-led PlayMatters team to support with design, implementation, and dissemination of research, monitoring, evaluation, and learning activities that are taking place in Ethiopia, Uganda, and Tanzania. Work with the IRC-led PlayMatters team to support with design, implementation, and dissemination of research, monitoring, evaluation, and learning activities that are taking place in Ethiopia, Uganda, and Tanzania.



Smart Design

• Slovenia
• Interior Design

• Design Strategist

  • Sep 2022 - Dec 2022

  Design Research: Analyzed the role of the phone in healthcare journeys for a tech company in US and Japanese markets through landscape audit, co-design sessions, and 24 in-depth interviews to propose five whitespace opportunities. Research Synthesis: Conducted external landscape audit and internal document synthesis to understand the Developer Experience at a financial company to propose a service blueprint. Co-Design Workshop: Supported design of research guide and co-design activities to understand people's sustainability mindsets during an economic downturn. Show less

• Design Fellow

  • Jun 2022 - Dec 2022

  Supporting the development & execution of strategies to advance REACH, a new partnership to expand coverage of routine immunizations in zero-dose children in sub-Saharan Africa. Mapping insights from field research data of the Ahlan Simsim project to create a case for Early Childhood Development for other countries. Strategizing on scaling and sustainability of the program. Supporting the development & execution of strategies to advance REACH, a new partnership to expand coverage of routine immunizations in zero-dose children in sub-Saharan Africa. Mapping insights from field research data of the Ahlan Simsim project to create a case for Early Childhood Development for other countries. Strategizing on scaling and sustainability of the program.



Parsons School of Design - The New School

• United States
• Higher Education
• 700 & Above Employee

• Communications Assistant

  • Jan 2022 - Sep 2022

  Assisting The Institute of Race, Power and Political Economy with design materials and social media strategy, to bring academic research to public domain.Roles - Media Strategy, Visual Design, Communication Design

• Graduate Assistant

  • Dec 2021 - Jun 2022

  Assisting Prof. Debasmita Basu at The School of Public Engagement to manage the Qualtrics platform.

• Research Assistant

  • Dec 2021 - Feb 2022

  Roles – Publication DesignAssisting Prof. Francesca Granata with anthology project dealing with inclusivity and diversity in experimental fashion, curation and criticism.



Divine Overseas

• India
• Textile Manufacturing
• 1 - 100 Employee

• Design Strategist

  • Jun 2020 - Jun 2021

  Service Design: Developed Service Blueprints to help the business shift from B2B to B2C model. Brand Strategy: Setup a design department and rebranded the company. Designed brand communication materials to increase visibility of the brand Communications Strategy: Drove sales by 25% for second quarter of 2021 by managing social media marketing strategy. UX Research and Design: UX Research Strategies, UI/UX for new company website, A/B Testing and visual design Service Design: Developed Service Blueprints to help the business shift from B2B to B2C model. Brand Strategy: Setup a design department and rebranded the company. Designed brand communication materials to increase visibility of the brand Communications Strategy: Drove sales by 25% for second quarter of 2021 by managing social media marketing strategy. UX Research and Design: UX Research Strategies, UI/UX for new company website, A/B Testing and visual design



Butchic

• France
• Individual and Family Services

• Brand Design Consultant, Founder

  • Jun 2019 - Jun 2020

  Venture Design: Established and initiated the startup and developed the business framework. Brand Strategy: Led and delivered more than 12 branding projects; delivered branding solutions to startups. Venture Design: Established and initiated the startup and developed the business framework. Brand Strategy: Led and delivered more than 12 branding projects; delivered branding solutions to startups.



Get Local Inc

• India
• Civic and Social Organizations
• 1 - 100 Employee

• Design Researcher and Strategist, Co-Founder

  • May 2019 - Dec 2019

  Design Research: Ethnographic research, ecosystem mapping, persona creation, user mapping, usability testing, user interviews. Experience Design: Developed ‘The Cinematic Tour’; a walk focusing on Mumbai’s architecture, history, politics, and socio-economic nature. Venture Design: Developed the business framework, focusing on 11 backpacker hostels as the primary market. Communications Strategy: Actively developed earned media. Built and fostered partnerships with 5 local eateries across Mumbai to help promote local businesses, food, and culture. Show less



The People Place Project

• Design Strategist

  • Jun 2018 - Apr 2019

  Ethnographic Research: Developed comprehensive research plans and questionnaires for ethnographic research and successfully performed 50+ interviews in underrepresented communities of Mumbai, Kolkata, and Kochi. Product Strategy: A/B testing, product innovation for generating awareness around Heritage of Mumbai. Communication Strategy: Directed #EmpathyForMumbai campaign from conception to completion, including campaign design, event ideation and design, planning, and social media management, to foster city consciousness among people. Show less