Experience

Bel

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Associate Brand Manager - The Laughing Cow

  • Jul 2022 - Present



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager-Whirlpool Kitchen

  • Sep 2020 - Jun 2022

  -Launched 15 products totaling $13.8 million incremental annual DCM -Led strategy and cross-functional work on 13 product launches responsible for over $185 million incremental annual DCM -Conducted maintenance of business for all in-market products -Owned new product team budget and supported allocation of $2 million agency scope -Served as sole brand representation in cross functional teams including engineering, legal, product marketing, sales, merchandising and shopper marketing partners up to senior manager level -Set strategy and provided agency guidance for all launch assets and consumer facing content through the consumer decision journey Show less



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Brand Immersion Intern-Kitchen Aid

  • Jun 2019 - Aug 2019

  -Formulated an improved live chat strategy for KitchenAid website to reduce cart abandonment, increase conversion rates, and improve site satisfaction by alleviating consumer pain points and providing superior customer support and assistance -Utilized tools including Adobe Analytics, Clarabridge, and Decibel to analyze, track, and monitor customer behavior on website -Demonstrated thought leadership and innovation in annual intern case competition, creating a unique idea and ultimately winning 2nd place as a team; also awarded 1 out of 3 of the individual judges’ choice awards, chosen out of 99 total interns Show less



Undergraduate Career Services Office

• Student Employer Relations Team/Presentation Team

  • Aug 2018 - Dec 2018

  • Facilitated preparations for company presentations held to recruit students by assisting recruiters with necessary aid in technology and set-up for information sessions, meet and greets, and other promotional events• Monitored and restocked materials for recruiters visiting and helped maintain a clean and organized work environment

• Peer Career Coach

  • Aug 2017 - Aug 2018

  • Advised students with career questions while working closely with coaches to keep students up-to-date throughout the year• Assisted recruiters and employers with presentation set up and interview days in the office with 20+ interviews going on each day, resulting in a more efficient and enjoyable experience for companies during peak recruiting season• Inform current and prospective students and parents on the services offered by the Undergraduate Career Services Office